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Marketing Platform

January 11, 2017 3:50 PM

Quality And Speed Don't Have To Collide tagged “Marketing Platform”

"Those are all great ideas, but we need something in market fast." It's the toughest part of the conversation, when you're in the marketing agency business. It's not a question of quality ideas over time, it's the erosion of the... Read more

By Mitch Joel

Utilities:


August 16, 2016 8:21 PM

Marketing Automation Must Die tagged “Marketing Platform”

It's been one of those weeks (and, it's only Tuesday), so here's a rant... Marketers... There's a whole lot of you who are using marketing automation in a really bad and evil way. You're making me hate you. You're making... Read more

By Mitch Joel

Utilities:


April 18, 2012 4:14 PM

Finding The Perfect Pitch tagged “Marketing Platform”

Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch, by Peter Coughter (you can hear my conversation with Coughter over here: SPOS #296 - The Art Of The Pitch With Peter... Read more

By Mitch Joel


December 23, 2011 9:04 AM

What Will Future Marketers Think Of Us? tagged “Marketing Platform”

That is the question that consumes me. I not only see the new forms of Digital Marketing as an opportunity that no Marketing Professional should waste, I often wonder if I am doing everything I can (and - in the... Read more

By Mitch Joel


October 14, 2011 5:56 PM

What Kind Of Marketer Are You? tagged “Marketing Platform”

Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. While it's easy to confuse the two, the systematic ghettoization... Read more

By Mitch Joel


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