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Marketing Personalization

September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Marketing Personalization”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


March 15, 201311:06 AM

The Marketing Agency Of The Future tagged “Marketing Personalization”

Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more

By Mitch Joel


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