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Marketing Optimization

January 13, 201511:37 PM

Sometimes Data Is Just Data tagged “Marketing Optimization”

So, how is all of that data working out for you? There have been two stories in the news that have truly captured my attention (and a lot of thought) over the past few weeks. The first one, is how... Read more

By Mitch Joel


July 31, 201411:25 PM

The 7 Deadly Sins Of Digital Marketing In 2014 tagged “Marketing Optimization”

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing... Read more

By Mitch Joel


March 27, 2014 5:09 PM

It's Gut Check Time For Marketing tagged “Marketing Optimization”

How do you feel about the marketing dollars that are being spent at your organization? This is about much more than your marketing mix, and this is much more serious than how creative your advertising is looking these days. Quick... Read more

By Mitch Joel

October 31, 201310:02 PM

20 Best Marketing Books Of All Time tagged “Marketing Optimization”

What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to... Read more

By Mitch Joel

October 11, 2013 8:48 AM

Are Most Advertisers Asleep At The Wheel? tagged “Marketing Optimization”

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc...) and watch to see if anyone cared. In the golden age of... Read more

By Mitch Joel


July 3, 2013 2:02 PM

The Problem With Big Data (It's Not Me, It's You) tagged “Marketing Optimization”

Big data. There, I said it. For the past little while, I have watched - in astonishment - the amount of times a senior marketing professional (both from the agency and brand side) have spouted off about the opportunity of... Read more

By Mitch Joel

May 9, 201311:06 PM

You Don't Have A Branding Problem... tagged “Marketing Optimization”

You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they're... Read more

By Mitch Joel

May 2, 2013 8:38 PM

The Power And Disappointment Of Digital Marketing tagged “Marketing Optimization”

Everything is digital. I've been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and now it is suddenly becoming a reality. You know it's a reality when traditional advertising... Read more

By Mitch Joel

April 25, 2013 3:59 PM

Marketers, Let Your Egos Go tagged “Marketing Optimization”

What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more

By Mitch Joel

April 19, 201312:16 PM

The Failure Of Social Media tagged “Marketing Optimization”

Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About... Read more

By Mitch Joel

April 11, 2013 8:29 PM

It's The Little Things tagged “Marketing Optimization”

You sometimes pick up a gem of an idea... and the mind begins to wander (and wonder). At the Monetate Agility Summit today in Philadelphia (where I was invited to give the keynote presentation), I wound up connecting with some... Read more

By Mitch Joel

March 15, 201311:06 AM

The Marketing Agency Of The Future tagged “Marketing Optimization”

Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more

By Mitch Joel

March 13, 201310:46 PM

Who Needs Big Data? tagged “Marketing Optimization”

My, what big data you have! You really can't toss a marketing blogger without watching the term "big data" tumble out of their pockets these days. If there's something - anything - that gets marketers all excited, it's the notion... Read more

By Mitch Joel

May 9, 201212:55 PM

Welcome To "Less Is More" Marketing tagged “Marketing Optimization”

Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers want: to have that much more engagement with your brand or to have an easier, simpler and faster experience? While... Read more

By Mitch Joel

December 14, 2011 4:23 PM

Getting Over The Lazy tagged “Marketing Optimization”

How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that speaks to the coming years and what brands and agencies should expect in terms of disruptions, predications, new channels and... Read more

By Mitch Joel

October 15, 2011 9:57 AM

The Harsh Realities Of The Real-Time Web For Marketers tagged “Marketing Optimization”

In four words: we are not prepared. The past few months have probably been all about planning for the next year (and, for some, even beyond this coming year). We look at product launches, holiday seasons, brand requirements, sales goals... Read more

By Mitch Joel

June 9, 201111:12 PM

The Age Of Accountability tagged “Marketing Optimization”

How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more

By Mitch Joel

March 11, 2011 6:03 PM

The iPad Won't Save You tagged “Marketing Optimization”

How were the line-ups today outside of the Apple stores? You're going to read, see and hear non-stop coverage of the iPad 2 today (and for the next few days). The bigger news is this: the iPad won't save you.... Read more

By Mitch Joel

August 31, 2010 7:26 AM

Creativity In The Age of Web Analytics tagged “Marketing Optimization”

Is Mad Men a true representation of how great creative happens in Marketing? In a typical Mad Men episode, research comes back saying something plain about the insights surrounding a brand. But the creatives, led by a cape-wearing Don Draper,... Read more

By Mitch Joel

September 22, 200910:24 PM

The Irresponsible Marketer tagged “Marketing Optimization”

When times are tough, what makes more sense: to market to those who are interested in what you're selling or to anyone and everyone in hopes of breaking through? You are never going to catch me arguing that there is... Read more

By Mitch Joel

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