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Entries tagged with “
Marketing Optimization
”May 9, 201311:06 PM
You Don't Have A Branding Problem... tagged “Marketing Optimization”
You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they're... Read more
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May 2, 2013 8:38 PM
The Power And Disappointment Of Digital Marketing tagged “Marketing Optimization”
Everything is digital. I've been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and now it is suddenly becoming a reality. You know it's a reality when traditional advertising... Read more
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April 25, 2013 3:59 PM
Marketers, Let Your Egos Go tagged “Marketing Optimization”
What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more
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April 19, 201312:16 PM
The Failure Of Social Media tagged “Marketing Optimization”
Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About... Read more
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April 11, 2013 8:29 PM
It's The Little Things tagged “Marketing Optimization”
You sometimes pick up a gem of an idea... and the mind begins to wander (and wonder). At the Monetate Agility Summit today in Philadelphia (where I was invited to give the keynote presentation), I wound up connecting with some... Read more
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March 15, 201311:06 AM
The Marketing Agency Of The Future tagged “Marketing Optimization”
Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more
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March 13, 201310:46 PM
Who Needs Big Data? tagged “Marketing Optimization”
My, what big data you have! You really can't toss a marketing blogger without watching the term "big data" tumble out of their pockets these days. If there's something - anything - that gets marketers all excited, it's the notion... Read more
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May 9, 201212:55 PM
Welcome To "Less Is More" Marketing tagged “Marketing Optimization”
Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers want: to have that much more engagement with your brand or to have an easier, simpler and faster experience? While... Read more
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December 14, 2011 4:23 PM
Getting Over The Lazy tagged “Marketing Optimization”
How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that speaks to the coming years and what brands and agencies should expect in terms of disruptions, predications, new channels and... Read more
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October 15, 2011 9:57 AM
The Harsh Realities Of The Real-Time Web For Marketers tagged “Marketing Optimization”
In four words: we are not prepared. The past few months have probably been all about planning for the next year (and, for some, even beyond this coming year). We look at product launches, holiday seasons, brand requirements, sales goals... Read more
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June 9, 201111:12 PM
The Age Of Accountability tagged “Marketing Optimization”
How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more
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March 11, 2011 6:03 PM
The iPad Won't Save You tagged “Marketing Optimization”
How were the line-ups today outside of the Apple stores? You're going to read, see and hear non-stop coverage of the iPad 2 today (and for the next few days). The bigger news is this: the iPad won't save you.... Read more
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August 31, 2010 7:26 AM
Creativity In The Age of Web Analytics tagged “Marketing Optimization”
Is Mad Men a true representation of how great creative happens in Marketing? In a typical Mad Men episode, research comes back saying something plain about the insights surrounding a brand. But the creatives, led by a cape-wearing Don Draper,... Read more
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September 22, 200910:24 PM
The Irresponsible Marketer tagged “Marketing Optimization”
When times are tough, what makes more sense: to market to those who are interested in what you're selling or to anyone and everyone in hopes of breaking through? You are never going to catch me arguing that there is... Read more
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August 13, 200910:13 AM
Failure Is Not An 0ption tagged “Marketing Optimization”
Just last week, I caught myself watching Apollo 13 for the umpteenth time on TV. The Oscar Award-winning Ron Howard epic was released in 1995 and dramatizes the lunar mission that took place in 1970. Things went terribly wrong on... Read more
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June 9, 2009 9:23 PM
The New Game Changer - The Marketing Crisis tagged “Marketing Optimization”
We talk about the economic crisis. We talk about the environmental crisis. Let's talk about the realities of the marketing crisis. There is no other way to kick off this special issue of Marketing magazine focused on the digital marketing... Read more
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March 23, 2009 3:47 PM
Marketers Are Behind The Times tagged “Marketing Optimization”
As if watching the major label music companies implode and the pending mass destruction of the newspaper and publishing industry were not scary enough, it turns out that Marketers are not all that progressive when it comes to embracing the... Read more
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February 20, 2009 8:12 PM
Home Base tagged “Marketing Optimization”
If you could name one thing that was really missing from your Digital Marketing strategy, what would it be? The general sentiment is that most companies feel like they are either totally missing the boat when it comes to Social... Read more
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February 10, 2008 7:18 AM
SPOS #90 - Web Analytics With Jim Sterne tagged “Marketing Optimization”
Welcome to episode #90 of Six Pixels Of Separation - The Twist Image Podcast. I had the distinct please of finally meeting Jim Sterne in person. He was in town to give a keynote for the Web Analytics Association and... Read more
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