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Marketing Model

February 17, 2017 3:23 PM

The Data Is Watching You tagged “Marketing Model”

Just how much data and analytics does a brand need? We can track everything online. How is that working out for you? I believe in the power of micro-transactions (a phrase that I either created after spending time with Google's... Read more

By Mitch Joel

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January 19, 2017 4:30 PM

Ad Agencies Are Not Dying. In Fact, It's Quite The Opposite tagged “Marketing Model”

Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image, was acquired by the largest marketing communications network in the world, WPP. Nearly two years ago, we changed our name... Read more

By Mitch Joel

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September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Marketing Model”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


April 13, 201011:51 PM

Maybe We Need To Ease Up On The Advertising tagged “Marketing Model”

When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No one likes to be interrupted. It has been a huge week for the online advertising community. Everybody is scrambling to... Read more

By Mitch Joel


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