Search Results
Entries tagged with “

Marketing Mix

July 10, 201411:26 PM

Digital Advertising Just Got Worse (If You Can Believe It) tagged “Marketing Mix”

It was the best of times. It was the worst of times. The year was 1994. There were only about thirty million people on the Internet then. Most of those people were accessing it via Internet Service Providers like CompuServe... Read more

By Mitch Joel

Utilities:


June 17, 201411:29 PM

We Have No Idea If Online Ads Work tagged “Marketing Mix”

Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The... Read more

By Mitch Joel

Utilities:


May 13, 2014 3:57 PM

Bring Back The Corporate Blog tagged “Marketing Mix”

Blogs don't have a chance against Twitter, YouTube and Instagram. Don't blame blogs for this, but let's be honest: if given the opportunity the vast majority of consumers would rather read a quick 140 character tweet, watch a video or... Read more

By Mitch Joel

Utilities:


April 23, 201411:52 PM

Should Advertising Cost Less? tagged “Marketing Mix”

Not the best question that a marketing professional should be asking, but bear with me on this. The price of advertising (or anything, for that matter) is typically predicated on value. That "value" is subjective (at best). Perceived value, if... Read more

By Mitch Joel

Utilities:


April 3, 201411:42 PM

Let's Stop Mixing Up Digital Advertising With Digital Marketing tagged “Marketing Mix”

I get into this fight all of the time. When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising... Read more

By Mitch Joel

Utilities:


March 27, 2014 5:09 PM

It's Gut Check Time For Marketing tagged “Marketing Mix”

How do you feel about the marketing dollars that are being spent at your organization? This is about much more than your marketing mix, and this is much more serious than how creative your advertising is looking these days. Quick... Read more

By Mitch Joel


February 26, 2014 8:38 AM

Crazy, Sexy, Cool: Attributes Of The Most Clickable Ads tagged “Marketing Mix”

How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce movies, energy drinks or running shoes, you probably have something that is highly entertaining. Most of us don't work for... Read more

By Mitch Joel


February 13, 2014 8:51 AM

The Failed State Of Branding tagged “Marketing Mix”

How well do you think brands are doing? Brands are going to have to face the music. It's a ruse that has (probably) been going on longer than anyone cares to admit, but it's something that has showed itself -... Read more

By Mitch Joel


December 10, 201311:51 PM

The Porous Web tagged “Marketing Mix”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


June 19, 201310:23 PM

The World Of Change(d) tagged “Marketing Mix”

The world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart of the day titled, Time Spent Watching Video On Mobile Devices Has Doubled In The Last Year. That some exponential... Read more

By Mitch Joel


April 2, 2013 9:24 AM

Do Robots Make Better Marketers Than Humans? tagged “Marketing Mix”

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more

By Mitch Joel


January 21, 2012 7:22 AM

The Digital Push Pushes On tagged “Marketing Mix”

You can bet I'm going to sound the trumpets any time online advertising makes an impressive move. On January 19th, 2012, eMarketer dropped another stunning bomb for the advertising world in the news item, US Online Ad Spend to Close... Read more

By Mitch Joel


January 11, 2012 3:59 PM

What Is Your Marketing Trying To Do? tagged “Marketing Mix”

The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more

By Mitch Joel


January 10, 2012 1:51 PM

Drunk On The Social Media Kool-Aid tagged “Marketing Mix”

It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years. I've been... Read more

By Mitch Joel


December 14, 2011 4:23 PM

Getting Over The Lazy tagged “Marketing Mix”

How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that speaks to the coming years and what brands and agencies should expect in terms of disruptions, predications, new channels and... Read more

By Mitch Joel


November 10, 2011 7:54 PM

A Simple Way To Rethink Your Brand Narrative tagged “Marketing Mix”

Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing imperative is to tell a great brand narrative. It's a cohesive story that takes place over time and in different... Read more

By Mitch Joel


October 26, 2011 9:26 PM

The Next Layer Of Social Media tagged “Marketing Mix”

What's next for Social Media? If I had a dime for every time I've been asked that question... More often than not, I deflect the question. I'm humble enough to know that my optics into what works and where this... Read more

By Mitch Joel


October 15, 2011 9:57 AM

The Harsh Realities Of The Real-Time Web For Marketers tagged “Marketing Mix”

In four words: we are not prepared. The past few months have probably been all about planning for the next year (and, for some, even beyond this coming year). We look at product launches, holiday seasons, brand requirements, sales goals... Read more

By Mitch Joel


August 10, 201110:10 PM

Don't Forget About Marketing tagged “Marketing Mix”

It's commonplace to hear non-Marketers give advice like "forget about marketing" to up and coming businesses. This is a big mistake. This is a stupid mistake. This is advice being given by people who don't even know and/or understand what... Read more

By Mitch Joel


June 14, 201110:27 PM

QR Codes And The Great Lunchbag Letdown tagged “Marketing Mix”

Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I'm a little less excited. In theory, QR Codes sound awesome. Your consumer sees an advertisement that engages them, they whip out their mobile device, snap a... Read more

By Mitch Joel


1 2