Search Results
Entries tagged with “

Marketing Metrics

February 16, 2017 9:46 PM

Is The Chief Marketing Officer A Company's Weakest Link? tagged “Marketing Metrics”

Marketing has become a much more important corporate function. There is no denying that. We live in a world where ad spending will reach close to $500 billion in 2017. Digital advertising had $17.6 billion in investment from US companies... Read more

By Mitch Joel

Utilities:


March 10, 201612:41 PM

Amp Up Your Marketing Chops... Welcome To The Art Of Marketing tagged “Marketing Metrics”

Have you been to The Art of Marketing events before? I have had the pleasure of knowing the people behind The Art Of Productions since they started the business. I've spoken at many of their events over the years. So... Read more

By Mitch Joel

Utilities:


February 22, 2012 9:32 PM

Fear And Loathing In Advertising tagged “Marketing Metrics”

What a long, strange trip it's been. There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and... Read more

By Mitch Joel


December 13, 200711:39 PM

The Fluid Web And The Waves Of Change In Online Marketing Metrics tagged “Marketing Metrics”

The Fluid Web is becoming a reality and we simply don't have the Digital Marketing metrics in place to measure it and define success. I first heard about the Fluid Web from Avinash Kaushik - Analytics Evangelist at Google -... Read more

By Mitch Joel


1