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Marketing Metrics

February 22, 2012 9:32 PM

Fear And Loathing In Advertising tagged “Marketing Metrics”

What a long, strange trip it's been. There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and... Read more

By Mitch Joel


December 13, 200711:39 PM

The Fluid Web And The Waves Of Change In Online Marketing Metrics tagged “Marketing Metrics”

The Fluid Web is becoming a reality and we simply don't have the Digital Marketing metrics in place to measure it and define success. I first heard about the Fluid Web from Avinash Kaushik - Analytics Evangelist at Google -... Read more

By Mitch Joel


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