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Marketing Messages

July 2, 2013 5:00 PM

An Advertising Tide Probably Won't Raise All Of The Boats tagged “Marketing Messages”

There has been a lot of talk online about the end of advertising lately. Whether it's a new book on social media, some pundit pushing for social business or someone who is very excited that Instagram now affords their consumers... Read more

By Mitch Joel


January 30, 2013 5:35 PM

The End Of Permission tagged “Marketing Messages”

Thankfully, Seth Godin is alive and well, otherwise, he'd be rolling over in his grave. In 1999, Godin wrote the seminal marketing business book, Permission Marketing. In short, don't assume that your consumers want your marketing pap, get their permission... Read more

By Mitch Joel


February 27, 2010 9:11 PM

Are Brands Really "On" Twitter? tagged “Marketing Messages”

Are brands doing the right thing when they join Twitter and get involved? It's a tough question to answer. One person's "right way" is another person's "wrong way." An example I am fond of repeating is that of a company... Read more

By Mitch Joel


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