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Marketing Materials

April 15, 2011 7:44 AM

Control... That Old Thing tagged “Marketing Materials”

Can brands be in control of their message? About a week after everyone got their hands on the seminal new media book, The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls and David Weinberger in 1999 (yes, that's almost... Read more

By Mitch Joel


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