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Marketing Material

October 4, 201210:18 PM

The End Of Conversation tagged “Marketing Material”

Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at a Google event in Chicago the other day. The audience was - mostly - business to business. They have a... Read more

By Mitch Joel


June 8, 201111:26 PM

Humility And Having Something To Say tagged “Marketing Material”

You have a voice. Having a voice or an opinion or an idea is nothing new. What's new is your ability to publish that voice, opinion or idea in text, images, audio and video, instantly (and for free) for the... Read more

By Mitch Joel


May 14, 2011 5:15 PM

Will A Brands Next Big Move Be A Journalism Department? tagged “Marketing Material”

Who should own Social Media in the organization? The challenge in answering that question comes from a lack of clear definition. It depends on how you (and your organization) defines Social Media. Some see it as a communications channel, while... Read more

By Mitch Joel


February 14, 2011 9:00 PM

Why You Should Write A Book tagged “Marketing Material”

There are a lot of books that have already been written about Social Media. There's really not that much more to say... Those two sentences may sounds like a truism, but they are not. It also doesn't matter whether we're... Read more

By Mitch Joel


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