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Marketing Leader

February 16, 2017 9:46 PM

Is The Chief Marketing Officer A Company's Weakest Link? tagged “Marketing Leader”

Marketing has become a much more important corporate function. There is no denying that. We live in a world where ad spending will reach close to $500 billion in 2017. Digital advertising had $17.6 billion in investment from US companies... Read more

By Mitch Joel


September 24, 201511:53 PM

To Understand Content, You Have To Understand Publishing. BuzzFeed Is Pushing The Limits... tagged “Marketing Leader”

Three Billion Content Views Per Month. Mobile, social and ideal production facilities. Publishing and understanding how content now flows from a media company down to the consumer is fascinating to watch. Jonah Peretti has had a front-row seat. As the... Read more

By Mitch Joel


March 27, 2012 1:17 PM

The Start-Up Of You tagged “Marketing Leader”

Welcome to Generation Flux. The January 2012 cover story of Fast Company magazine was all about Generation Flux. You've head of Gen X, Gen Y and more, but what is Generation Flux? Our business world has been through some tumultuous... Read more

By Mitch Joel

February 2, 2012 2:29 PM

CTRL ALT Delete - The Business Book tagged “Marketing Leader”

CTRL ALT Delete is the title of my second business book. It will be published in Spring 2013. Following is the official press release and some media mention of the pending project... BUSINESS PLUS To Publish CTRL ALT Delete by... Read more

By Mitch Joel

June 18, 2010 1:12 PM

Advice To A Marketing n00b tagged “Marketing Leader”

It must be that time of year, but there seems to be a more solid flow of personal requests for career advice when it comes to Marketing. Instead of limiting the communication of these questions and answers to email (which... Read more

By Mitch Joel