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Marketing Jargon

September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Marketing Jargon”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


September 9, 2013 6:08 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 1 tagged “Marketing Jargon”

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered to be one of the most interesting and creative positions within the corporate environment, has now become one of the... Read more

By Mitch Joel


March 28, 2013 8:49 AM

Is Marketing About To Get Really Creepy Or Really Good? tagged “Marketing Jargon”

Apple acquired a company last week. It's something to pay attention to. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver... Read more

By Mitch Joel


February 13, 201312:30 PM

We Need a Better Definition of "Native Advertising" tagged “Marketing Jargon”

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more

By Mitch Joel

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