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Marketing Insight

June 30, 201511:01 PM

Marketing Needs To Be About What's New tagged “Marketing Insight”

The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes Lions advertising festival that our industry just wrapped, it's that big, hairy, audacious and creative ideas still get the most... Read more

By Mitch Joel


August 19, 2009 9:02 PM

Maybe It Is Time For Marketing To Move Away From "The Big Idea" tagged “Marketing Insight”

Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It's what drives the marketing strategy, it's what drives the brand and agency to get excited about the campaign, and it's what drives consumers to put... Read more

By Mitch Joel

February 19, 200811:03 PM

The Costanza Effect - New Thoughts On Old Marketing tagged “Marketing Insight”

It has to be one of the best episodes of Seinfeld ever (granted, I'd probably say that about every episode), but there is the one where our friend, George Costanza, gives up on (pretty much) everything and decides to do... Read more

By Mitch Joel