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Marketing Initiatives

February 24, 2017 4:57 PM

An Open Letter To Brands: Be Mobile-First. Now. tagged “Marketing Initiatives”

Dear Brand Leaders, The time has come. I've been patient. Your consumers have been patient. Enough is enough. The discrepancy between what I see when I engage with a brand "out in the wild" (meaning, when I shop, search and... Read more

By Mitch Joel

Utilities:


July 31, 201411:25 PM

The 7 Deadly Sins Of Digital Marketing In 2014 tagged “Marketing Initiatives”

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing... Read more

By Mitch Joel

Utilities:


October 15, 2011 9:57 AM

The Harsh Realities Of The Real-Time Web For Marketers tagged “Marketing Initiatives”

In four words: we are not prepared. The past few months have probably been all about planning for the next year (and, for some, even beyond this coming year). We look at product launches, holiday seasons, brand requirements, sales goals... Read more

By Mitch Joel


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