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Marketing Initiative

July 16, 201411:01 PM

Marketing Fails When You Shift Instead Of Elevate tagged “Marketing Initiative”

What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn't make that up. It's a fact. I'm sure there are some advertising executives who would disagree with the data. I'm... Read more

By Mitch Joel

Utilities:


October 11, 2012 2:53 PM

Where To Put The Blame tagged “Marketing Initiative”

Blame the agency. A friend who owns a marketing agency once half-jokingly said to me that an agency is used in two capacities: Good capacity: when we do everything great and have a huge win. In this capacity, the Chief... Read more

By Mitch Joel


April 23, 2012 6:30 PM

Intent Is Everything tagged “Marketing Initiative”

What are you trying to accomplish? There is a story told in the amazing business book, Freakonomics, about a study that was being done to figure out what makes a good parent. The genesis of this came out of the... Read more

By Mitch Joel


January 5, 2012 8:04 PM

What Are You Fighting For? tagged “Marketing Initiative”

There's an ugly truth about the business that most of us are in. A friend of mine works at a fairly large company. It's a known brand. Over lunch, they were lamenting all of the corporate politics at play and... Read more

By Mitch Joel


December 14, 2011 4:23 PM

Getting Over The Lazy tagged “Marketing Initiative”

How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that speaks to the coming years and what brands and agencies should expect in terms of disruptions, predications, new channels and... Read more

By Mitch Joel


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