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Marketing Industry

June 18, 201411:28 PM

Time For Digital Transformation tagged “Marketing Industry”

How much will marketing change in the next five years? It's hard for me to believe this, but it was about a year ago this week, that I was in New York City at the Google offices launching my second... Read more

By Mitch Joel

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May 6, 2014 7:51 AM

Why Did I Sell Twist Image (And Other Questions)? tagged “Marketing Industry”

Last week, my three business partners and I announced that Twist Image would be joining WPP. It was a very long and extremely emotional journey. We were able to really let the world know about this acquisition last Thursday morning,... Read more

By Mitch Joel

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April 17, 2014 6:17 PM

The End Of Liking A Brand In A Move Towards Anti-Social Media tagged “Marketing Industry”

Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York Times article, When 'Liking' a Brand Online Voids the Right to Sue. What may seem like legal side-stepping to avoid... Read more

By Mitch Joel

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April 3, 201411:42 PM

Let's Stop Mixing Up Digital Advertising With Digital Marketing tagged “Marketing Industry”

I get into this fight all of the time. When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising... Read more

By Mitch Joel

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March 11, 2014 8:54 PM

Market What Works. Get Schooled... Seth Godin Style tagged “Marketing Industry”

Are you interested in taking a very modern course in marketing? With each and every passing day, I get a handful of emails asking me who offers up the best course in marketing. Up until today, I wasn't sure that... Read more

By Mitch Joel


December 4, 201311:36 PM

Fame Is Exhausting, So Don't Seek It Out tagged “Marketing Industry”

Don't all famous people look exhausted? Of course that's probably just a simple man's interpretation and can be easily psycho-analyzed to death. Still, I have been thinking a lot about fame lately. What does it mean? Why do we seek... Read more

By Mitch Joel


November 28, 201311:42 AM

Keep Calm And Carry On - 5 Steps To Getting Rid Of Stress And Anxiety tagged “Marketing Industry”

Are you feeling a little stressed? Anxious? Having a panic attack here and there? We all deal with stress and anxiety in a multitude of ways. People will often comment on how calm and collected I seem. In the back... Read more

By Mitch Joel


November 20, 2013 2:32 PM

How Much Does It Cost? tagged “Marketing Industry”

Let's talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It's a complex web of relationships that is often confusing, evolving, thrilling, beautiful, painful and more. As the marketing industry evolves, we have... Read more

By Mitch Joel


November 14, 201311:04 AM

Amazing People Are Everywhere. Meet Rae Hoffman. tagged “Marketing Industry”

This story needs a bit of framing, so please bear with me. Back in April 2006, I was speaking at a Search Engine Strategies event. There was another speaker at the event who took park in a link strategies panel.... Read more

By Mitch Joel


October 16, 201311:26 PM

Growth Hacker Marketing And The Rise Of Engineers In Marketing tagged “Marketing Industry”

If you're a brand and you don't believe in advertising, what do you do? The default position is to use social media. Create real interactions with real human beings. To be useful. To create content that makes a brand more... Read more

By Mitch Joel


October 11, 2013 7:12 PM

Leadership Skills For Life Or How To Ask Better Questions tagged “Marketing Industry”

Do you truly understand the things that are being said to you at your work? This is a true story: I am often sitting in meetings with very senior marketing professionals who are either presenting or speaking to a group,... Read more

By Mitch Joel


September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Marketing Industry”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


September 12, 2013 7:30 PM

If You Have Ever Been Rejected... Be Like Bono tagged “Marketing Industry”

The letter read... "Thank you for submitting your tape of 'U2' to RSO, we have listened with careful consideration, but feel it is not suitable for us at present. We wish you luck with your future career." They were kind... Read more

By Mitch Joel


August 21, 2013 6:31 AM

Are Creative Types Just A Bunch Of Slackers? tagged “Marketing Industry”

When you think of creative types, what do you think of? If they are creatives and they work in the marketing industry, most people think of individuals wearing shorts, t-shirts and bouncing rubbery objects off of their walls until its... Read more

By Mitch Joel


July 23, 201311:56 AM

Please Track Us tagged “Marketing Industry”

Every brand you like online (Amazon, Facebook, Google and more) are monitoring your every move. Are you creeped out? They're monitoring you for many reasons. Some are doing it to better understand if what they're creating works, in terms of... Read more

By Mitch Joel


July 22, 2013 4:32 PM

You Should Work For Free. You Should Not Work For Free. tagged “Marketing Industry”

It is the constant debate of the marketing industry: should you do spec work? There is a phase in the acquisition of a new client that usually requires a marketing agency to spend a lot of time pitching. This pitch... Read more

By Mitch Joel


June 24, 201312:28 PM

Free Summer School For Marketers tagged “Marketing Industry”

Spoiler alert: I dropped out of university. It's true. I entered university with the best of intentions. At the same time, I was already publishing a couple of music magazines that were becoming successful. As I ventured down the road... Read more

By Mitch Joel


June 11, 2013 2:35 PM

The Pageview Industrial Complex tagged “Marketing Industry”

Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a piece of content, you are creating a pageview. The frustration that certain marketers have with pageviews... Read more

By Mitch Joel


April 25, 2013 3:59 PM

Marketers, Let Your Egos Go tagged “Marketing Industry”

What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more

By Mitch Joel


April 18, 2013 9:19 AM

Die, Thought Leaders, Die, Die, Die... tagged “Marketing Industry”

So, what do you think of my thought leadership? Ugh. Really? When you speak or write in a forum that has audience and attention, the people who are giving you the platform have to sell you. In that, you have... Read more

By Mitch Joel


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