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Marketing Executive

August 20, 201410:06 PM

When Will Marketers Be More Business Focused? tagged “Marketing Executive”

It's laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. Here's what's really happening: The c-suite is pushing back (and hard). They're asking marketers to do more than... Read more

By Mitch Joel

Utilities:


October 26, 2012 6:07 PM

Understanding The Digital Marketing Agency tagged “Marketing Executive”

There is a push for Digital Marketing agencies to become full-service agencies. If that isn't the truth, there is another push where many full-service agencies - and the global networks that own them - are doing their very best to... Read more

By Mitch Joel


April 16, 2011 6:06 PM

Why I Don't Like You tagged “Marketing Executive”

Here's a true story about Facebook and the "like" button... I was recently having dinner with a very senior marketing executive when the conversation turned to brands and how they handle themselves in online public forums. In this instance, the... Read more

By Mitch Joel


February 2, 2011 9:55 PM

Your Digital Footprint Is Muddy tagged “Marketing Executive”

You may have the best of intentions, but pay close attention to the digital footprints that you leave behind. They can often be muddy. True story: someone recently reached out to me for favor. In all truth, this would benefit... Read more

By Mitch Joel


November 12, 2008 5:16 PM

Web 2.0 Was So Yesterday tagged “Marketing Executive”

If you think the days of Blogs, Facebook and YouTube were oh so 2007, it turns out that it's not only fresh as a daisy in the eyes of most Marketers, but there is still a long way to go... Read more

By Mitch Joel


October 2, 2008 8:11 PM

Good News In Bad Times For Digital Marketing tagged “Marketing Executive”

65% of Chief Marketing Officers and marketing executives said that because of the troubled economy more of their money will go toward digital/interactive marketing than before. In the same breath, 59% reported a decrease in their traditional advertising spend. “In... Read more

By Mitch Joel


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