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Entries tagged with “
Marketing Department
”March 15, 201311:06 AM
The Marketing Agency Of The Future tagged “Marketing Department”
Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more
Utilities:
February 13, 2013 8:06 PM
The Mobile-Only Strategy Imperative tagged “Marketing Department”
How long will the personal computer - as we have known it to date- be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using... Read more
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December 1, 201210:46 AM
The Frightening Ramifications Of High-Frequency Pricing tagged “Marketing Department”
Something fascinating happened during Black Friday. It wasn't the mad hoards of people trampling one another for the latest electronic whiz-bang, and it wasn't the dreaded story of a major retailer's site going down, making them unable to capitalize on... Read more
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November 21, 201210:42 PM
In The Trust Economy, Marketers Are Bankrupt tagged “Marketing Department”
It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope.... Read more
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August 11, 2012 6:46 AM
Unbranded Content Marketing tagged “Marketing Department”
Everyone is all excited about content marketing. While the tickertape parade and confetti may be over for the excitement about social media in business, there's a cold, harsh reality hitting brands right about now: once you're on social media and... Read more
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March 31, 2012 7:14 AM
Horizontal Marketing tagged “Marketing Department”
Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. Period. End of sentence. Businesses, fundamentally see the concept of social business as a fad. As... Read more
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June 20, 2011 6:34 PM
Removing Technology tagged “Marketing Department”
It's sad that most Marketers think that Digital Marketing, Social Media and/or mobile is going to save them. This revolution in Marketing that we're going through is not about technology, platforms, channels or anything else like that. At the end... Read more
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May 27, 2011 8:55 PM
Tension As Motivation tagged “Marketing Department”
If we're not creating tension as a Marketing Professional, then what are we doing? Jeffrey Hayzlett (the former CMO of Kodak, the author of the best-selling business book, The Mirror Test, and celebrity CMO) said this today at the CMA National... Read more
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April 28, 2011 9:40 PM
The Value Of Utilitarianism Marketing tagged “Marketing Department”
It's a cluttered world. It's an even more cluttered Marketing world. Brands still think it's all about the pomp and circumstance. It is... and it isn't. No one (especially me) is going to deny that a well-executed Superbowl ad gets... Read more
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March 20, 2010 1:21 PM
The New Marketing Conversation tagged “Marketing Department”
If Marketers could take one hour to re-think who they are and what they mean to consumers, this is the type of conversation they should have... In the past little while, it's becoming abundantly clear that the sphere of Marketing... Read more
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