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Marketing Department

April 9, 2014 4:31 PM

Some Questions About Your Questionable Content tagged “Marketing Department”

Marketers, we have a problem... Do you know how long an effective Facebook post should be? If I told you forty characters, what would your reaction be? A tweet should be 100 characters (even though Twitter affords you 140 of... Read more

By Mitch Joel


March 18, 2014 8:38 AM

It's A Small (And Strange) World After All, Brands tagged “Marketing Department”

How much control does a company really have over their brand? Never has this question in business been asked more than in the past decade. Technology, the Internet and social media have been a virtual can of worms for brands... Read more

By Mitch Joel

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February 6, 201411:43 PM

What Is The Point Of A Website In 2014? tagged “Marketing Department”

It's not all about what the mobile experience will be about. The one screen world. It's a concept often written about in these posts and it's an ideology that was created to force brands to start thinking about true customer-centricity... Read more

By Mitch Joel


January 24, 201410:35 AM

Great Content Is The Least Of Your Worries tagged “Marketing Department”

If a brand is looking to do something more than traditional advertising, what would be your recommendation? The natural answer is: create content. And, to leverage that content through digital (re: social media) channels, so that consumers will see it,... Read more

By Mitch Joel

Utilities:


October 30, 2013 7:20 AM

What Keeps The Chief Marketing Officer Awake At Night? - Part 3 tagged “Marketing Department”

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder... Read more

By Mitch Joel


October 16, 201311:26 PM

Growth Hacker Marketing And The Rise Of Engineers In Marketing tagged “Marketing Department”

If you're a brand and you don't believe in advertising, what do you do? The default position is to use social media. Create real interactions with real human beings. To be useful. To create content that makes a brand more... Read more

By Mitch Joel


September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Marketing Department”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


September 9, 2013 6:08 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 1 tagged “Marketing Department”

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered to be one of the most interesting and creative positions within the corporate environment, has now become one of the... Read more

By Mitch Joel


March 15, 201311:06 AM

The Marketing Agency Of The Future tagged “Marketing Department”

Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more

By Mitch Joel


February 13, 2013 8:06 PM

The Mobile-Only Strategy Imperative tagged “Marketing Department”

How long will the personal computer - as we have known it to date-  be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using... Read more

By Mitch Joel


December 1, 201210:46 AM

The Frightening Ramifications Of High-Frequency Pricing tagged “Marketing Department”

Something fascinating happened during Black Friday. It wasn't the mad hoards of people trampling one another for the latest electronic whiz-bang, and it wasn't the dreaded story of a major retailer's site going down, making them unable to capitalize on... Read more

By Mitch Joel

Utilities:


November 21, 201210:42 PM

In The Trust Economy, Marketers Are Bankrupt tagged “Marketing Department”

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope.... Read more

By Mitch Joel


August 11, 2012 6:46 AM

Unbranded Content Marketing tagged “Marketing Department”

Everyone is all excited about content marketing. While the tickertape parade and confetti may be over for the excitement about social media in business, there's a cold, harsh reality hitting brands right about now: once you're on social media and... Read more

By Mitch Joel


March 31, 2012 7:14 AM

Horizontal Marketing tagged “Marketing Department”

Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. Period. End of sentence. Businesses, fundamentally see the concept of social business as a fad. As... Read more

By Mitch Joel


June 20, 2011 6:34 PM

Removing Technology tagged “Marketing Department”

It's sad that most Marketers think that Digital Marketing, Social Media and/or mobile is going to save them. This revolution in Marketing that we're going through is not about technology, platforms, channels or anything else like that. At the end... Read more

By Mitch Joel


May 27, 2011 8:55 PM

Tension As Motivation tagged “Marketing Department”

If we're not creating tension as a Marketing Professional, then what are we doing? Jeffrey Hayzlett (the former CMO of Kodak, the author of the best-selling business book, The Mirror Test, and celebrity CMO) said this today at the CMA National... Read more

By Mitch Joel


April 28, 2011 9:40 PM

The Value Of Utilitarianism Marketing tagged “Marketing Department”

It's a cluttered world. It's an even more cluttered Marketing world. Brands still think it's all about the pomp and circumstance. It is... and it isn't. No one (especially me) is going to deny that a well-executed Superbowl ad gets... Read more

By Mitch Joel


March 20, 2010 1:21 PM

The New Marketing Conversation tagged “Marketing Department”

If Marketers could take one hour to re-think who they are and what they mean to consumers, this is the type of conversation they should have... In the past little while, it's becoming abundantly clear that the sphere of Marketing... Read more

By Mitch Joel


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