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Marketing Collateral

May 30, 2013 1:42 PM

The Accidental Marketer tagged “Marketing Collateral”

Sometimes, the biggest lessons in marketing come from the strangest places. Selling a book is a lot of hard work. That's the lesson I'm re-learning right now as CTRL ALT Delete enters into its second week of sales (re-learning, because... Read more

By Mitch Joel


December 14, 201210:49 AM

The New Digital Minimalism tagged “Marketing Collateral”

How much of what are you putting online? I was interested in a mobile app. I went to their website. There was not a lot of information. It featured two actions: Download the app. Watch a short video demo. Nothing... Read more

By Mitch Joel


April 12, 2012 8:09 PM

The Drug Of Content tagged “Marketing Collateral”

At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to... Read more

By Mitch Joel


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