By
Search Results
Entries tagged with “
Marketing Charts
”May 2, 2013 8:38 PM
The Power And Disappointment Of Digital Marketing tagged “Marketing Charts”
Everything is digital. I've been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and now it is suddenly becoming a reality. You know it's a reality when traditional advertising... Read more
Utilities:
April 25, 2013 3:59 PM
Marketers, Let Your Egos Go tagged “Marketing Charts”
What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more
By
Utilities:
March 20, 2013 9:29 PM
Where Content Goes To Die tagged “Marketing Charts”
Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter, Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). But I no longer have... Read more
By
Utilities:
February 13, 2013 8:06 PM
The Mobile-Only Strategy Imperative tagged “Marketing Charts”
How long will the personal computer - as we have known it to date- be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using... Read more
By
Utilities:
November 13, 2012 8:01 AM
Why Email Needs A Facelift tagged “Marketing Charts”
There has got to be something better than email. Email has been around longer than you think (you check out the Wikipedia page for the full run-down here: Wikipedia - Email), and while some of the email clients have advanced... Read more
By
Utilities:
November 1, 2012 9:36 PM
Is The iPad The New TV? tagged “Marketing Charts”
I've been noticing a new media habit emerge. There used to be a time in the evening, when I would close the lid of my MacBook Air, plug in my iPhone for the night and turn to the warm glow... Read more
By
Utilities:
August 22, 2012 3:39 PM
The Fatigue Of A Great Offer tagged “Marketing Charts”
Was I ever wrong about Groupon. Back in 2010, I was very bullish on Groupon (more on that here: One Product. One Sale. One Day Only. One Exciting New Business Model). It wasn't about prospecting or trying to ride the... Read more
By
Utilities:
April 17, 2012 2:17 PM
Sharing Is Caring (And Selling) tagged “Marketing Charts”
What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the... Read more
By
Utilities:
January 11, 2012 3:59 PM
What Is Your Marketing Trying To Do? tagged “Marketing Charts”
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more
By
Utilities:
July 11, 2011 4:03 PM
Twitter Is Random tagged “Marketing Charts”
I'm not very good at Twitter. I understand it. I use it. But, I just can't make it bend to my will. You have to know why you're doing something to really get the value out of it, and I've... Read more
By
Utilities:
February 12, 2011 6:33 AM
It's Not Me... It's You tagged “Marketing Charts”
When two people get tired of one another, it doesn't take long for the break-up to occur. Why should Social Media be any different? If you're in any kind of relationship, you're well aware of the delicate intricacies and the... Read more
By
Utilities:
November 12, 2010 3:36 PM
The Big(ger) Marketing Shift tagged “Marketing Charts”
If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult... Read more
By
Utilities:
June 3, 201010:07 PM
The Real Business Of Virtual Goods tagged “Marketing Charts”
Would you let your child buy a virtual sofa for their room in Habbo Hotel? Let's forget about the fact that most young people don't even care about Habbo Hotel anymore (or do they?), but the thought of spending any... Read more
By
Utilities:
March 30, 201010:55 PM
Invasion Of The Hand Computers tagged “Marketing Charts”
We have to give up on the idea that there's a difference between being "online" and what we're experiencing on our mobile devices. They're both "online" and it's only going to be a short while where the experiences of being... Read more
By
Utilities:
March 8, 2010 9:26 PM
The Lines Continue To Blur (At Breakneck Speed) tagged “Marketing Charts”
Some still look sideways when thinking about mobile. Some are just kidding themselves. Our world is changing faster and faster. The writing is on the wall. Marketing Charts had a fascinating news item today entitled, Mobile Facebook, Twitter Growth Explodes,... Read more
By
Utilities:
June 3, 2009 9:57 PM
When Online Advertising Fails The Newspaper Industry tagged “Marketing Charts”
If you've been following the newspaper deathwatch, the two main sources of revenue that they are saying will help them survive and thrive in the new economy is online advertising or some kind of paid subscription model for the content.... Read more
By
Utilities:
May 21, 2009 6:47 AM
News Will Outlast Newsprint tagged “Marketing Charts”
This week, newspaper executives from across Canada are gathered in Montreal to attend the Ink + Beyond national conference organized by the Canadian Newspaper Association and CCNA/Community Media Canada. While the conference is packed with industry specific content like creating... Read more
By
Utilities:
May 16, 2009 6:41 AM
Display Advertising And Search Are Connected At The Hip tagged “Marketing Charts”
The habits of consumers who engage with online advertising is a moving target. Whether it's watching the shifts in display advertising or following the search engine marketing landscape, one thing is for certain: it's still early days. On May 12th,... Read more
By
Utilities:
May 6, 2009 8:19 PM
The Power Behind Your Website Name, Vanity URLS And Generic Domain Names tagged “Marketing Charts”
What's in a name? When the dot com boom happened in the early nineties it was nothing short of a virtual land-grab as companies and individuals gobbled up all of the domain names they could. This multi-million dollar industry (it... Read more
By
Utilities:
April 16, 2009 8:36 PM
What's Really Happening Online tagged “Marketing Charts”
There was some fascinating data and statistics released on Tuesday from Nielsen Online according to the Marketing Charts news item, Average American Surfed 2,554 Pages in March, on the Internet habits and usage of Americans. Here's a breakdown of what's... Read more
By
Utilities:
