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Entries tagged with “
Marketing Charts
”January 11, 2012 3:59 PM
What Is Your Marketing Trying To Do? tagged “Marketing Charts”
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more
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July 11, 2011 4:03 PM
Twitter Is Random tagged “Marketing Charts”
I'm not very good at Twitter. I understand it. I use it. But, I just can't make it bend to my will. You have to know why you're doing something to really get the value out of it, and I've... Read more
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February 12, 2011 6:33 AM
It's Not Me... It's You tagged “Marketing Charts”
When two people get tired of one another, it doesn't take long for the break-up to occur. Why should Social Media be any different? If you're in any kind of relationship, you're well aware of the delicate intricacies and the... Read more
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November 12, 2010 3:36 PM
The Big(ger) Marketing Shift tagged “Marketing Charts”
If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult... Read more
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June 3, 201010:07 PM
The Real Business Of Virtual Goods tagged “Marketing Charts”
Would you let your child buy a virtual sofa for their room in Habbo Hotel? Let's forget about the fact that most young people don't even care about Habbo Hotel anymore (or do they?), but the thought of spending any... Read more
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March 30, 201010:55 PM
Invasion Of The Hand Computers tagged “Marketing Charts”
We have to give up on the idea that there's a difference between being "online" and what we're experiencing on our mobile devices. They're both "online" and it's only going to be a short while where the experiences of being... Read more
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March 8, 2010 9:26 PM
The Lines Continue To Blur (At Breakneck Speed) tagged “Marketing Charts”
Some still look sideways when thinking about mobile. Some are just kidding themselves. Our world is changing faster and faster. The writing is on the wall. Marketing Charts had a fascinating news item today entitled, Mobile Facebook, Twitter Growth Explodes,... Read more
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June 3, 2009 9:57 PM
When Online Advertising Fails The Newspaper Industry tagged “Marketing Charts”
If you've been following the newspaper deathwatch, the two main sources of revenue that they are saying will help them survive and thrive in the new economy is online advertising or some kind of paid subscription model for the content.... Read more
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May 21, 2009 6:47 AM
News Will Outlast Newsprint tagged “Marketing Charts”
This week, newspaper executives from across Canada are gathered in Montreal to attend the Ink + Beyond national conference organized by the Canadian Newspaper Association and CCNA/Community Media Canada. While the conference is packed with industry specific content like creating... Read more
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May 16, 2009 6:41 AM
Display Advertising And Search Are Connected At The Hip tagged “Marketing Charts”
The habits of consumers who engage with online advertising is a moving target. Whether it's watching the shifts in display advertising or following the search engine marketing landscape, one thing is for certain: it's still early days. On May 12th,... Read more
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May 6, 2009 8:19 PM
The Power Behind Your Website Name, Vanity URLS And Generic Domain Names tagged “Marketing Charts”
What's in a name? When the dot com boom happened in the early nineties it was nothing short of a virtual land-grab as companies and individuals gobbled up all of the domain names they could. This multi-million dollar industry (it... Read more
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April 16, 2009 8:36 PM
What's Really Happening Online tagged “Marketing Charts”
There was some fascinating data and statistics released on Tuesday from Nielsen Online according to the Marketing Charts news item, Average American Surfed 2,554 Pages in March, on the Internet habits and usage of Americans. Here's a breakdown of what's... Read more
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April 4, 2009 1:37 PM
Online Social Networking Is Good, Clean Fun tagged “Marketing Charts”
Online social networking is not just good in terms of connecting and growing your personal network and business. It's also becoming a great form of entertainment. There was more great news out of Marketing Charts yesterday with the news item,... Read more
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March 29, 2009 7:41 AM
The Rapid Growth Of Twitter With The Stats To Prove It tagged “Marketing Charts”
There were some fascinating statistics released recently from Nielsen Online about the growth of Twitter. These stats will blow you away: 1,382% year-over-year growth in February 2009. Total unique visitors grew from 475,000 in February 2008 to seven million last... Read more
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March 14, 200910:00 AM
If It Was Really Gone, Would You Really Miss It? tagged “Marketing Charts”
Over the years, one of my more favourite sayings when looking at traditional media and how it is evolving with new media is: "everything is 'with' not 'instead of'." Because it's just an opinion, it's always interesting to see what... Read more
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February 20, 2009 8:12 PM
Home Base tagged “Marketing Charts”
If you could name one thing that was really missing from your Digital Marketing strategy, what would it be? The general sentiment is that most companies feel like they are either totally missing the boat when it comes to Social... Read more
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January 30, 2009 8:08 PM
When The Only Thing That Can Save You Will Also Kill You... tagged “Marketing Charts”
A fascinating article from The New York Times titled, MediaNews Sees Bad Timing On Newspapers, Not Bad Bets, by Richard Perez-Pena (published December 15th, 2008) looks at how the MediaNews Group bought newspapers like The Mercury News at the worst... Read more
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January 6, 200910:51 PM
The Naked Truth tagged “Marketing Charts”
"One in five teen girls (22%), nearly as many teen boys (18%) and one-third (33%) of young adults say they have electronically sent, or posted online, nude or semi-nude photographic or video images of themselves." That was the scary and... Read more
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December 9, 200811:52 PM
Banner Advertising Is But One Small Component Of Digital Marketing tagged “Marketing Charts”
When people talk about online advertising, they're really talking about banners ads (or display advertising). If media companies don't like the idea of trading analog dollars for digital pennies, why don't they focus on the entire Digital Marketing enchilada and... Read more
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December 2, 2008 3:31 PM
Old Media Meet New Media - Good Times, Bad Times tagged “Marketing Charts”
If you thought things were ugly for the publishing industry before the economic meltdown, it's getting increasingly hard to turn your head and not hear the woes of traditional media. Some even argue that these traditional media companies are using... Read more
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