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Marketing Channel

December 10, 201411:22 PM

The Instagram That You Hardly Know tagged “Marketing Channel”

There are a lot of people sharing pictures on Instagram. It's a trap to think that Instagram is an amazing marketing channel, simply because there are a lot of people on it taking photos and sharing photos. There are many... Read more

By Mitch Joel

Utilities:


November 4, 201411:27 PM

How Your Brand Should Tell A Beautiful Story tagged “Marketing Channel”

Before you do anything, please watch this: It's almost perfect, isn't it? I don't even own that much clothing from Patagonia. But, after watching this twenty-plus minute video on YouTube, that will change. So, it's a video with only 300,000... Read more

By Mitch Joel

Utilities:


September 8, 2012 9:01 PM

Let's Not Mess Up The Internet tagged “Marketing Channel”

Do you love Seth Godin? I first met Godin at an Internet event in New York City just prior to the launch of his book, Permission Marketing. This was the early days of the Internet. After reading Permission Marketing, I... Read more

By Mitch Joel


August 11, 2012 6:46 AM

Unbranded Content Marketing tagged “Marketing Channel”

Everyone is all excited about content marketing. While the tickertape parade and confetti may be over for the excitement about social media in business, there's a cold, harsh reality hitting brands right about now: once you're on social media and... Read more

By Mitch Joel


March 13, 201210:57 AM

Rise Of The Indie Brand tagged “Marketing Channel”

The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address at The Art of Marketing in Toronto. With over 1500 business professionals in attendance, I shared the stage with people... Read more

By Mitch Joel


December 2, 2011 9:24 PM

Social Media And How We're Botching The Best Part tagged “Marketing Channel”

You can measure everything online, so why aren't we? eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play... Read more

By Mitch Joel


September 28, 2011 4:32 PM

It's Not Marketing tagged “Marketing Channel”

Confession time. A few months ago I found myself on a long flight with nothing to watch. I had already seen the many Hollywood blockbusters along with the documentaries and news specials that were being shown on-board. In a moment... Read more

By Mitch Joel


February 8, 2010 8:18 PM

Marketers Miss The Mark With Twitter tagged “Marketing Channel”

How long has it been since we had a, "Twitter is dead" article? AdWeek published the article, The Tweet Hereafter, yesterday and it will probably make no sense to any Marketer who sees any of the Social Media platforms as... Read more

By Mitch Joel


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