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Marketing Case Study

October 17, 201212:43 PM

The Perfect Marketing Strategy That Fell Out Of The Sky... tagged “Marketing Case Study”

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. True story: Well over seven years ago, my agency (Twist Image) had the opportunity... Read more

By Mitch Joel


April 21, 2011 3:24 PM

Defensive Branding tagged “Marketing Case Study”

Should brands respond to all negative comments? The common held response to a question like that is usually a stern and obvious, "yes!" In theory, it makes perfect sense. In practice, what do you think is really going on? From... Read more

By Mitch Joel


September 21, 201010:07 PM

Big Talk. Small Acts tagged “Marketing Case Study”

If you're going to do anything in Marketing, is it more important to focus on "how many?" people you put your message in front of or "who?" you put your message in front of? You can see this as the... Read more

By Mitch Joel


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