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Marketing Campaign

June 18, 201411:28 PM

Time For Digital Transformation tagged “Marketing Campaign”

How much will marketing change in the next five years? It's hard for me to believe this, but it was about a year ago this week, that I was in New York City at the Google offices launching my second... Read more

By Mitch Joel

Utilities:


July 23, 201311:56 AM

Please Track Us tagged “Marketing Campaign”

Every brand you like online (Amazon, Facebook, Google and more) are monitoring your every move. Are you creeped out? They're monitoring you for many reasons. Some are doing it to better understand if what they're creating works, in terms of... Read more

By Mitch Joel


May 30, 2013 1:42 PM

The Accidental Marketer tagged “Marketing Campaign”

Sometimes, the biggest lessons in marketing come from the strangest places. Selling a book is a lot of hard work. That's the lesson I'm re-learning right now as CTRL ALT Delete enters into its second week of sales (re-learning, because... Read more

By Mitch Joel


May 6, 201311:55 PM

Pay Closer Attention To YouTube tagged “Marketing Campaign”

It's not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and... Read more

By Mitch Joel


October 11, 2012 2:53 PM

Where To Put The Blame tagged “Marketing Campaign”

Blame the agency. A friend who owns a marketing agency once half-jokingly said to me that an agency is used in two capacities: Good capacity: when we do everything great and have a huge win. In this capacity, the Chief... Read more

By Mitch Joel


August 9, 201211:20 PM

Marketing Is Dead tagged “Marketing Campaign”

It's a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog post today titled, Marketing Is Dead, written by Bill Lee. Beyond the irony that Lee used a traditional marketing tactic... Read more

By Mitch Joel


July 25, 2012 3:25 PM

On Knowing (And Experience) tagged “Marketing Campaign”

How old should a Social Media Manager be? It's not hard to create an online firestorm by blogging something that is more perspective than experience. No one is feeling the brunt of this more than Cathryn Sloane these days. On... Read more

By Mitch Joel


March 23, 2012 7:37 PM

Embrace The Squiggly tagged “Marketing Campaign”

How did you get here? I'm fascinate by people and their career paths - especially the marketing professionals. Do you know what I never hear? I have never heard a story that goes like this: "I always knew that I... Read more

By Mitch Joel


February 15, 2012 4:05 PM

As Seen On TV - Media Hacking The Tube tagged “Marketing Campaign”

How much disruption will the television industry face? New Media pundits made a big mistake when betting against television. Sure, the Internet has put the pain on media platforms like newspapers, magazines and radio, but television is still going strong.... Read more

By Mitch Joel


April 23, 2009 7:17 AM

Making Things Click Online Is Smart Business tagged “Marketing Campaign”

If there's one conversation happening around the water cooler right now, it is how to figure out what's working in terms of marketing your business, how to measure it, and how to make it work even more efficiently. This talk... Read more

By Mitch Joel


March 10, 200811:28 PM

User Generated Content Done Terribly Wrong tagged “Marketing Campaign”

I've been kicking around this mantra for a long while: "you need to earn the right to get your Consumers out of lurker mode." Lurker mode is a not-so-creepy thing in the Digital world. It simply means someone who is... Read more

By Mitch Joel


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