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Marketing Budget

March 27, 2014 5:09 PM

It's Gut Check Time For Marketing tagged “Marketing Budget”

How do you feel about the marketing dollars that are being spent at your organization? This is about much more than your marketing mix, and this is much more serious than how creative your advertising is looking these days. Quick... Read more

By Mitch Joel


May 2, 2013 8:38 PM

The Power And Disappointment Of Digital Marketing tagged “Marketing Budget”

Everything is digital. I've been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and now it is suddenly becoming a reality. You know it's a reality when traditional advertising... Read more

By Mitch Joel


April 19, 201312:16 PM

The Failure Of Social Media tagged “Marketing Budget”

Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About... Read more

By Mitch Joel


September 8, 2012 7:19 AM

Before You Hire A Digital Marketing Agency tagged “Marketing Budget”

"What can you do for me?" Without a question, this is the number one question I get asked when potential clients call us at Twist Image. On the frontlines of our business development, through speaking at close to seventy events... Read more

By Mitch Joel


April 18, 2012 4:14 PM

Finding The Perfect Pitch tagged “Marketing Budget”

Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch, by Peter Coughter (you can hear my conversation with Coughter over here: SPOS #296 - The Art Of The Pitch With Peter... Read more

By Mitch Joel


February 25, 2011 8:44 PM

When Mobile Eats The Internet's Lunch tagged “Marketing Budget”

As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web? Marketing is changing. Fast. Faster than most expected and faster than most organizations can keep up. The adoption of mobile... Read more

By Mitch Joel


October 7, 2010 9:12 PM

The Revolution Will Not Be Televised tagged “Marketing Budget”

Maybe all of this Social Media stuff will not add up in the end. Maybe all of this Social Media stuff will just be a fad. As much as I like to discuss, debate, dissect and hack Social Media, New... Read more

By Mitch Joel


September 22, 200910:24 PM

The Irresponsible Marketer tagged “Marketing Budget”

When times are tough, what makes more sense: to market to those who are interested in what you're selling or to anyone and everyone in hopes of breaking through? You are never going to catch me arguing that there is... Read more

By Mitch Joel


September 17, 2009 4:53 AM

Digital Marketing Is The Clear Winner tagged “Marketing Budget”

That's not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to the eMarketer news item, Media Dollars Shift to Digital in Downturn (published September 16th, 2009): "While a majority of respondents... Read more

By Mitch Joel


July 9, 200910:45 PM

The Ultimate Question For Digital Marketers tagged “Marketing Budget”

Here's the thing about Digital Marketing, New Media and Social Media: if you're only in it for yourself, not much great stuff can happen. On a personal note, I've been hearing a lot of backchannel comments about people questioning why... Read more

By Mitch Joel


April 25, 2009 8:35 AM

This Space (Is Not) For Sale tagged “Marketing Budget”

Marketers are going to be using Social Media a lot more in the coming year. Some of it will just be a re-direction of their advertising dollars, and some of it will be in trying to figure out what other... Read more

By Mitch Joel


March 11, 2009 9:27 PM

What If? tagged “Marketing Budget”

Have you ever, really, asked yourself a "What if?" question? Do you remember the Marvel Comics series titled, What If? (yes, I was - and still am - a bit of a comic book geek). That comic book series asked... Read more

By Mitch Joel


April 2, 200811:48 PM

Should Your Marketing Stink? tagged “Marketing Budget”

Today, at the eMetrics conference in Toronto, Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark? and many more - also Blogger over at GrokDotCom) gave an incredible (and timely) presentation called, Should Your Marketing Stink?... Read more

By Mitch Joel


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