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Marketing Blog

January 20, 2017 3:56 PM

The Pride And Prejudice Of Shopify tagged “Marketing Blog”

This is a true story... Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. This young man was recently out of college... Read more

By Mitch Joel

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January 19, 2017 4:30 PM

Ad Agencies Are Not Dying. In Fact, It's Quite The Opposite tagged “Marketing Blog”

Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image, was acquired by the largest marketing communications network in the world, WPP. Nearly two years ago, we changed our name... Read more

By Mitch Joel

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January 18, 2017 1:30 PM

Be More Human Without Being Too Personal To Build Your Brand tagged “Marketing Blog”

There's a new discourse happening online. In a world of uncertainty, fear and a platform that lets hate be distributed at scale, many people (myself included) are feeling a very different sentiment. As brands (and their messages) are being throttled... Read more

By Mitch Joel

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January 17, 2017 2:51 PM

Words Matter. Definitions Matter More... Or The Problem With Fake News tagged “Marketing Blog”

Everything is not fake news. Before we get started, let's all agree that this is not a political post. This is a post about branding, definitions, public perception and the power of the words that we - as businesses -... Read more

By Mitch Joel

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January 16, 2017 8:33 AM

Apple Had Over 40% Of The Wireless Headphone Market, Facebook Tests Mid-Roll Ads And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Marketing Blog”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

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January 15, 2017 7:16 AM

The Intersection Of Marketing And Analytics With Avinash Kaushik - This Week's Six Pixels Of Separation Podcast tagged “Marketing Blog”

Episode #549 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Let's start this new year off right, shall we? He's back! Google's Digital Marketing Evangelist, bestselling author (Web Analytics -... Read more

By Mitch Joel

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January 15, 2017 5:57 AM

SPOS #549 - The Intersection Of Marketing And Analytics With Avinash Kaushik tagged “Marketing Blog”

Welcome to episode #549 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #549 - Host: Mitch Joel. Let's start this new year off right, shall we? He's... Read more

By Mitch Joel

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January 14, 2017 5:35 AM

Six Links Worthy Of Your Attention #343 tagged “Marketing Blog”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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January 13, 2017 2:50 PM

Why Personal Branding Is Like A Viral Video... And Why It Shouldn't Be tagged “Marketing Blog”

"Personal Brand"... talk about a saying that has become so polarizing. The year was 1997. Business thinker Tom Peters grabs the attention of the world with his Fast Company article, The Brand Called You. It truly does usher in a... Read more

By Mitch Joel

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January 12, 201711:35 AM

7 Steps To Define Your Content Center Of Excellence tagged “Marketing Blog”

"You're that social media guy, right?" I get that. The branding guy. The marketing guy. The tech guy. The media guy. The writer guy. The business book guy. The speaking guy. Depending on how people interface with me (and my... Read more

By Mitch Joel

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January 11, 2017 3:50 PM

Quality And Speed Don't Have To Collide tagged “Marketing Blog”

"Those are all great ideas, but we need something in market fast." It's the toughest part of the conversation, when you're in the marketing agency business. It's not a question of quality ideas over time, it's the erosion of the... Read more

By Mitch Joel

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January 10, 2017 8:31 AM

The Interoperability Of Things (And Brands) tagged “Marketing Blog”

What makes a product or service really work? For years, you could only text message someone who was on the same carrier. For years, there were MP3 players that required a whole bunch of hardware and multiple software solutions to... Read more

By Mitch Joel

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January 9, 2017 5:36 PM

A More Elegant Question About The Future Of Retail tagged “Marketing Blog”

2017 is starting out with some ugly news on the retail front. Admittedly, it was a strange moment for me. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears... Read more

By Mitch Joel

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January 8, 2017 8:10 AM

Beyond Advertising With Catharine Hays - This Week's Six Pixels Of Separation Podcast tagged “Marketing Blog”

Episode #548 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. What comes after advertising? Is there anything after advertising? How will a $500-plus billion dollar a year industry evolve?... Read more

By Mitch Joel

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January 8, 2017 5:47 AM

SPOS #548 - Beyond Advertising With Catharine Hays tagged “Marketing Blog”

Welcome to episode #548 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #548 - Host: Mitch Joel. What comes after advertising? Is there anything after advertising?... Read more

By Mitch Joel

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January 7, 2017 5:33 AM

Six Links Worthy Of Your Attention #342 tagged “Marketing Blog”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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January 6, 2017 2:26 PM

Find Your Brand's Content Marketing Groove tagged “Marketing Blog”

You have to know who your content resonates with. When you know this, you need to burrow deep and keep delivering. This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of... Read more

By Mitch Joel

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January 5, 2017 2:10 PM

The Medium Is/Is Not The Message tagged “Marketing Blog”

Finding the right place to get your content to resonate has never been easier. Still, finding the right place for your content to resonate has never been harder. Let's go back. Let's go way back. In the late eighties, I... Read more

By Mitch Joel

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January 4, 2017 2:54 PM

Smart Brands Will Create Their Own Digital Products And Services tagged “Marketing Blog”

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact... Read more

By Mitch Joel

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January 3, 2017 2:45 PM

Programmatic Advertising Creative. Winter Is Coming. tagged “Marketing Blog”

Software eats the world. Statements like that are all fine and dandy, until they start hitting a little too close to home. Software is knocking on the door of the advertising world, and many are none-too happy about it. While... Read more

By Mitch Joel

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