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Marketing Agency

August 13, 201511:54 PM

The Four Outcomes Of Content tagged “Marketing Agency”

What is your content trying to do? Why does your content exist? Who is it reaching? What business purpose does it solve? Is it any good? Does anyone care? If you weren't the publisher of your content, would it be the... Read more

By Mitch Joel

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August 11, 2015 9:11 PM

The Agency Is Dead. Long Live The Agency. tagged “Marketing Agency”

How will agencies attract and retain talent, when so many young marketing professionals are working for major brands, startups or companies like Snapchat? It's time to debate, resolve and figure out the future of the agency model. Are you with... Read more

By Mitch Joel

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July 16, 201511:25 PM

Disruption, Disruption Everywhere tagged “Marketing Agency”

What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to answer (in seven minutes!) on stage at their event this week (it runs from July 15 - 18, 2015). With... Read more

By Mitch Joel

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June 30, 201511:01 PM

Marketing Needs To Be About What's New tagged “Marketing Agency”

The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes Lions advertising festival that our industry just wrapped, it's that big, hairy, audacious and creative ideas still get the most... Read more

By Mitch Joel

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May 19, 2015 7:17 AM

The CEO Series tagged “Marketing Agency”

How are things going? It's a question that I get asked a lot these days. Twist Image became a part of the WPP family about a year ago, we changed our creative direction, we rebranded and became a founding member... Read more

By Mitch Joel

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February 27, 2015 7:17 PM

The Conflict Of Media... And Digital Media tagged “Marketing Agency”

Well, this is uncomfortable. I spend a lot of time - in boardrooms and on stages across the world - trying to explain to brands why a digital marketing agency is so fundamentally different from a lot of traditional advertising... Read more

By Mitch Joel

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December 18, 201411:02 PM

The Point Of Creativity In Business tagged “Marketing Agency”

The point of creativity in business is to tell and/or sell. For some reason, the statement above is seen (by many) as some kind of defamation of creativity. A bastardization of the what art is. The proverbial selling of the... Read more

By Mitch Joel

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November 30, 2014 8:37 AM

The Misery Of Agency Life tagged “Marketing Agency”

Episode #438 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There's an infamous line from the 1976 film, Network, in which longtime fictional television news anchor, Howard Beale,... Read more

By Mitch Joel

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November 30, 2014 8:27 AM

SPOS #438 - The Misery Of Agency Life With Uwe Hook tagged “Marketing Agency”

Welcome to episode #438 of Six Pixels Of Separation - The Twist Image Podcast. There's an infamous line from the 1976 film, Network, in which longtime fictional television news anchor, Howard Beale, screams, "I'm as mad as hell, and I'm not... Read more

By Mitch Joel

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November 26, 201411:49 PM

Wonder Through Life. Don't Wander Through Life. tagged “Marketing Agency”

Wonder Through Life. Don't Wander Through Life. What is your purpose? Too many people wander through life. I prefer to wonder through life. One little letter, it makes all the difference. When I was younger (in my mid-teens), I was... Read more

By Mitch Joel

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September 30, 201411:18 PM

The End Of Agile Marketing (Before It Begins) tagged “Marketing Agency”

Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief Marketing Officers. There was a lot of conversation (buzz, excitement, peacocking) over how much smarter brands have become as technology... Read more

By Mitch Joel

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September 24, 201411:39 PM

Blogger Burnout tagged “Marketing Agency”

It's not just blogs. There's burnout at every social media turn. Maybe not on the consumption side, but on the creation/publishing side. A very long time ago, I wrote a post about the quality versus quantity of brands and posting... Read more

By Mitch Joel

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September 11, 201411:34 PM

Native Advertising Is Everybody's Problem tagged “Marketing Agency”

Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native advertising" (that's a lie... "big data" is probably worse). Yesterday morning, I moderated a panel discussion at Content Marketing World... Read more

By Mitch Joel

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July 14, 2014 3:04 PM

Falling Short Of Your Best tagged “Marketing Agency”

It sucks when you don't do your best. I am very tough on the work that I put out into the world. Maybe too tough. I was reflecting the other day on some new client pitches that have been lost...... Read more

By Mitch Joel

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May 20, 201411:03 PM

Before You Quit For That Next Job... tagged “Marketing Agency”

My buddy*, Scott Monty, left his position at Ford. Scott is a well-known entity. He changed the game for big brands and social media. This is a big deal. This is big news. He leaves Ford as being one of... Read more

By Mitch Joel

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May 6, 2014 7:51 AM

Why Did I Sell Twist Image (And Other Questions)? tagged “Marketing Agency”

Last week, my three business partners and I announced that Twist Image would be joining WPP. It was a very long and extremely emotional journey. We were able to really let the world know about this acquisition last Thursday morning,... Read more

By Mitch Joel

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May 1, 201410:00 AM

Exciting News About Twist Image... And The Future tagged “Marketing Agency”

When Twist Image first started in 2000, there was a vision. We wanted to create a marketing agency that was reflective of the modern times. Our desire was - and has always been - to work with big brands, solving... Read more

By Mitch Joel

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April 30, 2014 9:48 PM

It's All About The Experience tagged “Marketing Agency”

We often forget that it's all about the experience. So, here's one for the user experience team. You can be as strategic, creative and smart as you want, but if the experience doesn't live and breathe, everything else falls flat.... Read more

By Mitch Joel

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January 2, 201411:26 PM

The George Costanza Approach To Getting Things Done tagged “Marketing Agency”

Do the opposite. Do you remember that Seinfeld episode when George Costanza decided to do everything the opposite of what he had done to date? Watch this: Do the opposite. I'm not telling you to do the opposite of everything... Read more

By Mitch Joel


December 31, 201311:46 PM

My 3 Words For 2014 tagged “Marketing Agency”

Happy New Year! Welcome to 2014. What's your plan? I was never a fan of goal-setting... and even less of a fan of New Year's Resolutions. For a long while, I was working within a framework called The Goal Cultivator... Read more

By Mitch Joel


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