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Marketing Agency

January 2, 201411:26 PM

The George Costanza Approach To Getting Things Done tagged “Marketing Agency”

Do the opposite. Do you remember that Seinfeld episode when George Costanza decided to do everything the opposite of what he had done to date? Watch this: Do the opposite. I'm not telling you to do the opposite of everything... Read more

By Mitch Joel


December 31, 201311:46 PM

My 3 Words For 2014 tagged “Marketing Agency”

Happy New Year! Welcome to 2014. What's your plan? I was never a fan of goal-setting... and even less of a fan of New Year's Resolutions. For a long while, I was working within a framework called The Goal Cultivator... Read more

By Mitch Joel


November 20, 2013 2:32 PM

How Much Does It Cost? tagged “Marketing Agency”

Let's talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It's a complex web of relationships that is often confusing, evolving, thrilling, beautiful, painful and more. As the marketing industry evolves, we have... Read more

By Mitch Joel


September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Marketing Agency”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


August 29, 201310:36 PM

3 New Ways To Think About Amazon, YouTube And LinkedIn tagged “Marketing Agency”

Are you experiencing any digital marketing fatigue? Thinking about what's coming next? Curious about what is around the corner? Just this week, three interesting news items emerged that demonstrate some big shifts in three of the major online social channels.... Read more

By Mitch Joel

Utilities:


August 23, 2013 9:43 AM

Your Brand Is Tweeting Too Much tagged “Marketing Agency”

How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It's getting ugly out there. Brands and fellow agencies will often ask me the same question: how often should we be on _____________ (insert your favorite social media... Read more

By Mitch Joel


July 31, 201311:26 AM

What Publicis Omnicom Is Screaming At Our Industry tagged “Marketing Agency”

Digital is everything. That is the conversation that every marketing, advertising and communications agency needs to be having... today. The newsfeeds are filled with opinions, perspective and half-truths about the mega-merger of Omnicom and Publicis. Whether you're looking to their... Read more

By Mitch Joel


July 22, 2013 4:32 PM

You Should Work For Free. You Should Not Work For Free. tagged “Marketing Agency”

It is the constant debate of the marketing industry: should you do spec work? There is a phase in the acquisition of a new client that usually requires a marketing agency to spend a lot of time pitching. This pitch... Read more

By Mitch Joel


July 3, 2013 2:02 PM

The Problem With Big Data (It's Not Me, It's You) tagged “Marketing Agency”

Big data. There, I said it. For the past little while, I have watched - in astonishment - the amount of times a senior marketing professional (both from the agency and brand side) have spouted off about the opportunity of... Read more

By Mitch Joel


June 27, 2013 8:56 AM

The Depressing State Of Social Media Marketing tagged “Marketing Agency”

How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with Julien Smith of Trust Agents and The Impact Equation), laments the state of social media marketing in one of his... Read more

By Mitch Joel


June 6, 201312:53 PM

The End Of Work-Life Balance tagged “Marketing Agency”

We have a problem when it comes to work-life balance. There is no such thing. This past month, I attended a conference in New York City called, Mirren New Business. It's about as niche of a conference as they come.... Read more

By Mitch Joel


June 3, 2013 1:53 PM

The Inferior Brand tagged “Marketing Agency”

Not everyone works for Apple. Not everyone has a brand like Google. In fact, the vast majority of us probably don't work for the superstar brand in our industry. Sure, there are challenger brands, startups and more that have the... Read more

By Mitch Joel


May 17, 2013 8:21 AM

The Truth About Advertising In 2013 tagged “Marketing Agency”

Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more

By Mitch Joel


April 2, 2013 9:24 AM

Do Robots Make Better Marketers Than Humans? tagged “Marketing Agency”

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more

By Mitch Joel


March 24, 2013 8:19 AM

The Merits Of "Like" When It Comes To Real Relationships In Marketing tagged “Marketing Agency”

Episode #350 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #350 of Six Pixels Of Separation - The Twist Image Podcast. There's a new book... Read more

By Mitch Joel


March 24, 2013 8:02 AM

SPOS #350 - Can't Buy Me Like With Bob Garfield And Doug Levy tagged “Marketing Agency”

Welcome to episode #350 of Six Pixels Of Separation - The Twist Image Podcast. There's a new book in town about marketing, advertising and where it all needs to go. The book is called, Can't Buy Me Like, and it... Read more

By Mitch Joel

Utilities:


March 22, 2013 8:31 AM

The Powerful Art Of Resilience tagged “Marketing Agency”

Let's start with a premise: Whatever it is that you do, say, sell, produce and/or put out into the world does what says it will do and delivers on its promise. Nothing happens when you have a sub-par product or... Read more

By Mitch Joel


March 15, 2013 9:19 PM

Ads Worth Spreading 2013 tagged “Marketing Agency”

It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth spreading." When I hear people say that they hate advertising, I don't believe them. People hate BAD advertising and, unfortunately,... Read more

By Mitch Joel


March 15, 201311:06 AM

The Marketing Agency Of The Future tagged “Marketing Agency”

Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more

By Mitch Joel


February 22, 201311:39 AM

Buy Your Way To The Top tagged “Marketing Agency”

There's a (not so) dirty little secret that authors don't like to tell... You can buy your way to the top. Literally. The Wall Street Journal ran an article yesterday titled, The Mystery of the Book Sales Spike. It's a... Read more

By Mitch Joel


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