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Marketing Agency

December 18, 201411:02 PM

The Point Of Creativity In Business tagged “Marketing Agency”

The point of creativity in business is to tell and/or sell. For some reason, the statement above is seen (by many) as some kind of defamation of creativity. A bastardization of the what art is. The proverbial selling of the... Read more

By Mitch Joel

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November 30, 2014 8:37 AM

The Misery Of Agency Life tagged “Marketing Agency”

Episode #438 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There's an infamous line from the 1976 film, Network, in which longtime fictional television news anchor, Howard Beale,... Read more

By Mitch Joel

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November 30, 2014 8:27 AM

SPOS #438 - The Misery Of Agency Life With Uwe Hook tagged “Marketing Agency”

Welcome to episode #438 of Six Pixels Of Separation - The Twist Image Podcast. There's an infamous line from the 1976 film, Network, in which longtime fictional television news anchor, Howard Beale, screams, "I'm as mad as hell, and I'm not... Read more

By Mitch Joel

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November 26, 201411:49 PM

Wonder Through Life. Don't Wander Through Life. tagged “Marketing Agency”

Wonder Through Life. Don't Wander Through Life. What is your purpose? Too many people wander through life. I prefer to wonder through life. One little letter, it makes all the difference. When I was younger (in my mid-teens), I was... Read more

By Mitch Joel

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September 30, 201411:18 PM

The End Of Agile Marketing (Before It Begins) tagged “Marketing Agency”

Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief Marketing Officers. There was a lot of conversation (buzz, excitement, peacocking) over how much smarter brands have become as technology... Read more

By Mitch Joel

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September 24, 201411:39 PM

Blogger Burnout tagged “Marketing Agency”

It's not just blogs. There's burnout at every social media turn. Maybe not on the consumption side, but on the creation/publishing side. A very long time ago, I wrote a post about the quality versus quantity of brands and posting... Read more

By Mitch Joel

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September 11, 201411:34 PM

Native Advertising Is Everybody's Problem tagged “Marketing Agency”

Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native advertising" (that's a lie... "big data" is probably worse). Yesterday morning, I moderated a panel discussion at Content Marketing World... Read more

By Mitch Joel

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July 14, 2014 3:04 PM

Falling Short Of Your Best tagged “Marketing Agency”

It sucks when you don't do your best. I am very tough on the work that I put out into the world. Maybe too tough. I was reflecting the other day on some new client pitches that have been lost...... Read more

By Mitch Joel

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May 20, 201411:03 PM

Before You Quit For That Next Job... tagged “Marketing Agency”

My buddy*, Scott Monty, left his position at Ford. Scott is a well-known entity. He changed the game for big brands and social media. This is a big deal. This is big news. He leaves Ford as being one of... Read more

By Mitch Joel

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May 6, 2014 7:51 AM

Why Did I Sell Twist Image (And Other Questions)? tagged “Marketing Agency”

Last week, my three business partners and I announced that Twist Image would be joining WPP. It was a very long and extremely emotional journey. We were able to really let the world know about this acquisition last Thursday morning,... Read more

By Mitch Joel

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May 1, 201410:00 AM

Exciting News About Twist Image... And The Future tagged “Marketing Agency”

When Twist Image first started in 2000, there was a vision. We wanted to create a marketing agency that was reflective of the modern times. Our desire was - and has always been - to work with big brands, solving... Read more

By Mitch Joel

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April 30, 2014 9:48 PM

It's All About The Experience tagged “Marketing Agency”

We often forget that it's all about the experience. So, here's one for the user experience team. You can be as strategic, creative and smart as you want, but if the experience doesn't live and breathe, everything else falls flat.... Read more

By Mitch Joel

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January 2, 201411:26 PM

The George Costanza Approach To Getting Things Done tagged “Marketing Agency”

Do the opposite. Do you remember that Seinfeld episode when George Costanza decided to do everything the opposite of what he had done to date? Watch this: Do the opposite. I'm not telling you to do the opposite of everything... Read more

By Mitch Joel


December 31, 201311:46 PM

My 3 Words For 2014 tagged “Marketing Agency”

Happy New Year! Welcome to 2014. What's your plan? I was never a fan of goal-setting... and even less of a fan of New Year's Resolutions. For a long while, I was working within a framework called The Goal Cultivator... Read more

By Mitch Joel


November 20, 2013 2:32 PM

How Much Does It Cost? tagged “Marketing Agency”

Let's talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It's a complex web of relationships that is often confusing, evolving, thrilling, beautiful, painful and more. As the marketing industry evolves, we have... Read more

By Mitch Joel


September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Marketing Agency”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


August 29, 201310:36 PM

3 New Ways To Think About Amazon, YouTube And LinkedIn tagged “Marketing Agency”

Are you experiencing any digital marketing fatigue? Thinking about what's coming next? Curious about what is around the corner? Just this week, three interesting news items emerged that demonstrate some big shifts in three of the major online social channels.... Read more

By Mitch Joel

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August 23, 2013 9:43 AM

Your Brand Is Tweeting Too Much tagged “Marketing Agency”

How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It's getting ugly out there. Brands and fellow agencies will often ask me the same question: how often should we be on _____________ (insert your favorite social media... Read more

By Mitch Joel


July 31, 201311:26 AM

What Publicis Omnicom Is Screaming At Our Industry tagged “Marketing Agency”

Digital is everything. That is the conversation that every marketing, advertising and communications agency needs to be having... today. The newsfeeds are filled with opinions, perspective and half-truths about the mega-merger of Omnicom and Publicis. Whether you're looking to their... Read more

By Mitch Joel


July 22, 2013 4:32 PM

You Should Work For Free. You Should Not Work For Free. tagged “Marketing Agency”

It is the constant debate of the marketing industry: should you do spec work? There is a phase in the acquisition of a new client that usually requires a marketing agency to spend a lot of time pitching. This pitch... Read more

By Mitch Joel


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