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Entries tagged with “
Marketing Agency
”June 6, 201312:53 PM
The End Of Work-Life Balance tagged “Marketing Agency”
We have a problem when it comes to work-life balance. There is no such thing. This past month, I attended a conference in New York City called, Mirren New Business. It's about as niche of a conference as they come.... Read more
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June 3, 2013 1:53 PM
The Inferior Brand tagged “Marketing Agency”
Not everyone works for Apple. Not everyone has a brand like Google. In fact, the vast majority of us probably don't work for the superstar brand in our industry. Sure, there are challenger brands, startups and more that have the... Read more
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May 17, 2013 8:21 AM
The Truth About Advertising In 2013 tagged “Marketing Agency”
Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more
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April 2, 2013 9:24 AM
Do Robots Make Better Marketers Than Humans? tagged “Marketing Agency”
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more
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March 24, 2013 8:19 AM
The Merits Of "Like" When It Comes To Real Relationships In Marketing tagged “Marketing Agency”
Episode #350 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #350 of Six Pixels Of Separation - The Twist Image Podcast. There's a new book... Read more
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March 24, 2013 8:02 AM
SPOS #350 - Can't Buy Me Like With Bob Garfield And Doug Levy tagged “Marketing Agency”
Welcome to episode #350 of Six Pixels Of Separation - The Twist Image Podcast. There's a new book in town about marketing, advertising and where it all needs to go. The book is called, Can't Buy Me Like, and it... Read more
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March 22, 2013 8:31 AM
The Powerful Art Of Resilience tagged “Marketing Agency”
Let's start with a premise: Whatever it is that you do, say, sell, produce and/or put out into the world does what says it will do and delivers on its promise. Nothing happens when you have a sub-par product or... Read more
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March 15, 2013 9:19 PM
Ads Worth Spreading 2013 tagged “Marketing Agency”
It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth spreading." When I hear people say that they hate advertising, I don't believe them. People hate BAD advertising and, unfortunately,... Read more
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March 15, 201311:06 AM
The Marketing Agency Of The Future tagged “Marketing Agency”
Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more
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February 22, 201311:39 AM
Buy Your Way To The Top tagged “Marketing Agency”
There's a (not so) dirty little secret that authors don't like to tell... You can buy your way to the top. Literally. The Wall Street Journal ran an article yesterday titled, The Mystery of the Book Sales Spike. It's a... Read more
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February 13, 201312:30 PM
We Need a Better Definition of "Native Advertising" tagged “Marketing Agency”
What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more
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February 4, 2013 7:45 PM
The New Digital Experience tagged “Marketing Agency”
So, which were your favorite Super Bowl ads from this past Sunday? It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second... Read more
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January 18, 2013 1:23 PM
Bring Your Brain To Work Day tagged “Marketing Agency”
There's a line that has been marinating in my brain for close to a year now. One of the speakers at the TED 2012 conference in Long Beach was Jim Stengel. Stengel is a legend (of sorts) in the marketing... Read more
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January 15, 2013 9:37 PM
Great Design Removes Technology tagged “Marketing Agency”
Pushing that idea further: great design removes technology. Great design removes all friction. Here's my thinking: we have finally arrived at this magnificent moment in time when technology has removed the technology from technology. No, that is not a typo.... Read more
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December 25, 2012 9:17 AM
The Right Fit tagged “Marketing Agency”
What makes great advertising work? Whether you're watching a panel discussion at the Cannes Lion or reading an article in AdWeek, the majority of the discourse revolves around three things: The big idea. The size of the media spend to... Read more
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October 18, 201211:07 PM
A Death In The Family... Missing Michael O'Connor Clark tagged “Marketing Agency”
I wish I knew Michael O'Connor Clark better. I joined Twist Image in 2002. The company already existed... sort of. Two of my business partners (Aubrey and Mick) were here (Mark joined us a couple of years after me).... Read more
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October 17, 201212:43 PM
The Perfect Marketing Strategy That Fell Out Of The Sky... tagged “Marketing Agency”
When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. True story: Well over seven years ago, my agency (Twist Image) had the opportunity... Read more
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October 11, 2012 2:53 PM
Where To Put The Blame tagged “Marketing Agency”
Blame the agency. A friend who owns a marketing agency once half-jokingly said to me that an agency is used in two capacities: Good capacity: when we do everything great and have a huge win. In this capacity, the Chief... Read more
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August 11, 2012 6:46 AM
Unbranded Content Marketing tagged “Marketing Agency”
Everyone is all excited about content marketing. While the tickertape parade and confetti may be over for the excitement about social media in business, there's a cold, harsh reality hitting brands right about now: once you're on social media and... Read more
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June 1, 201212:44 PM
The New Marketing Hacker tagged “Marketing Agency”
There is a massive and missed opportunity happening in the marketing industry. It seems like Judy Shapiro (Chief Brand Strategist at CloudLinux and blogger at Trench Wars) was busy asking herself some very similar questions at the TechCrunch Disrupt conference... Read more
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