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Marketing Agency

April 22, 2017 5:38 AM

Six Links Worthy Of Your Attention #357 tagged “Marketing Agency”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire... Read more

By Mitch Joel

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April 19, 201711:40 PM

The Pending Influencer Marketing Bubble tagged “Marketing Agency”

If you're looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will see a slight slowdown in 2017, according to Magna. The industry will only grow by 3.7% with total advertising revenue... Read more

By Mitch Joel

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April 18, 201711:45 PM

The Audience (Formerly Known As The Audience) tagged “Marketing Agency”

Who is your audience? On my early morning drive to the airport, I caught the tail-end of Howard Stern interviewing Sheryl Crow. Crow was live and in the studio promoting her upcoming album. The constant reflections and self-commentary on how... Read more

By Mitch Joel

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April 17, 201711:36 PM

What Makes A Great Brand? tagged “Marketing Agency”

Not a good brand. Not a successful brand... a great brand? In fact, before attempting to answer this question, it's probably important to define what, exactly, a brand is? For me a brand is the complete experience and manifestation that... Read more

By Mitch Joel

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April 15, 2017 5:47 AM

Six Links Worthy Of Your Attention #356 tagged “Marketing Agency”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire... Read more

By Mitch Joel

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April 14, 201711:48 PM

Fidget Marketing For A World That Won't Stop Moving tagged “Marketing Agency”

How should brands connect to consumers who just can't stop moving? Social psychology and marketing professor, Adam Alter, has a new book out. It's called, Irresistible - The Rise of Addictive Technology and the Business of Keeping Us Hooked (you can... Read more

By Mitch Joel

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April 13, 201711:55 AM

Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column tagged “Marketing Agency”

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used... Read more

By Mitch Joel

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April 12, 2017 3:18 PM

Be The Brand That You Wish To See In The World tagged “Marketing Agency”

Brands have done a wonderful job of stepping in it over the past little while, haven't they? Usual gaffs and poor advertising judgment aside, brands may have crossed a new line when they are physically accosting and having their paid... Read more

By Mitch Joel

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April 11, 2017 8:04 AM

Transform Your Digital Marketing - Live (And Free) In Montreal This Wednesday tagged “Marketing Agency”

I will be speaking live in Montreal this coming Wednesday... and it's free. I am often asked when I will be speaking live in Montreal. Candidly, it does not happen often. And, when it does, it's usually a private corporate... Read more

By Mitch Joel

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April 10, 2017 8:28 AM

Amazon Is Eating Retail, Uber Is In Hot Water (Again) And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Marketing Agency”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

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April 8, 2017 5:05 AM

Six Links Worthy Of Your Attention #355 tagged “Marketing Agency”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire... Read more

By Mitch Joel

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April 7, 201710:34 PM

The Amazon That You Don't See (That Google And Facebook Are Watching) tagged “Marketing Agency”

Amazon is a media beast. Amazon is just getting started. In 2012, I published an article titled, Is Amazon The Future Of Media? From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick... Read more

By Mitch Joel

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April 6, 201711:45 PM

When Will Instagram Wake Up To Business (Or Should It)? tagged “Marketing Agency”

With apologies to my friends at Shopify, is Instagram the best place to sell stuff online? Building a website is hard. Building a mobile app is harder. Making your business work across both screens is even more complex. It's not... Read more

By Mitch Joel

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April 5, 201711:46 PM

Why I Started Subscribing To The New York Times (It's Not What You Think) tagged “Marketing Agency”

This week I started my digital subscription to The New York Times. It's not what you think. I did not subscribe because the publication is aligned with my political views. I did not subscribe because I wanted to support the... Read more

By Mitch Joel

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April 4, 201711:06 PM

Calm Down, The Name "Oath" Ain't That Bad tagged “Marketing Agency”

People are very upset with the new company name, Oath.  Oath is what the Verizon-owned AOL and Yahoo will be known as going forward. That was the news of the day, and "whoa!" are people pelting rocks at this announcement.... Read more

By Mitch Joel

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April 3, 2017 7:43 AM

Internet Providers Will Sell Your Soul, More Password Hacking Concerns And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Marketing Agency”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

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April 1, 2017 5:06 AM

Six Links Worthy Of Your Attention #354 tagged “Marketing Agency”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire... Read more

By Mitch Joel

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March 31, 2017 8:34 PM

The Power Of Limitations tagged “Marketing Agency”

Twitter needs to tread very carefully, at this moment in time. It was innocuous enough. At first, Twitter announced that links and added "stuff" would no longer count to their 140 character limitation. This made sense. Often, people would want... Read more

By Mitch Joel

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March 30, 201711:35 PM

Are You Not Entertained?!?!?! How To Spend Money On Advertising (Like You Just Don't Care) tagged “Marketing Agency”

What won't an advertiser do to get in front of your face? How does the title of this The New York Times Article grab you: Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results? My second reaction was... Read more

By Mitch Joel

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March 29, 2017 4:45 PM

Content Is Hard... What's Your Brand To Do? tagged “Marketing Agency”

That's one simple, but very real statement, isn't it? Maybe there was something in the water at Social Media Marketing World. Maybe it's something that I see - day in and day out - with hundreds (yes, literally, hundreds) of... Read more

By Mitch Joel

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