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Entries tagged with “
Marketing Strategy
”May 5, 201111:32 PM
Wanting Something tagged “Marketing Strategy”
How badly do you want something? It's very interesting to think about the things we want and lay them against the things we have. Take a long hard look at what you have. How did you get it? Did you... Read more
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March 10, 2011 6:05 PM
Innovation And Talent In The Marketing Industry tagged “Marketing Strategy”
When was it the business of a Marketing agency to do anything but service the needs of the brands it serves? Times have changed. Times continue to change. The business model of the advertising or marketing agency of yesteryear continues... Read more
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March 5, 2011 8:14 AM
What Type Of Content Should My Company Produce? tagged “Marketing Strategy”
"What type of content should my company be producing?" This seems to be one of the most frequently asked questions. Prior to answering this question, there are three things need to happen within the organization... Marketing and Publishing. The company... Read more
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February 17, 2011 4:34 PM
The Time Has Come For The Marketing Hacker tagged “Marketing Strategy”
"Measure twice, cut once." It's a known practice in the carpentry and construction business. The idea is fairly simple: by measuring your raw materials twice before you cut it down and try to fix it into place, you are better... Read more
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January 24, 201110:19 PM
Good Old Fashioned Values tagged “Marketing Strategy”
If we use our traditional values in this now-digital world, we're going to fall behind... faster. I have the pleasure of speaking in front of audiences that are both large and small all over the world. This gives me a... Read more
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December 29, 201011:52 PM
The Followship Of Twitter tagged “Marketing Strategy”
Full disclosure: I'm not the best at Twitter. Currently, when I put personal and professional time and effort into my online efforts, I prefer the focus to be on this Blog and the Podcast of the same name. It fits... Read more
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October 27, 2010 9:35 PM
The Agency Of The Future tagged “Marketing Strategy”
The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be going through a restructuring. There are rumors that Starcom MediaVest Group may also look to change things up in the... Read more
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June 23, 201011:31 AM
Social Media Fairies And Pixie Dust tagged “Marketing Strategy”
Hands up if you like big oil? Anyone... anyone... Bueller... Bueller...? Was it the explosion of an oil rig that set you off ? Was it the lost lives of the hard-working individuals on that rig that is upsetting you?... Read more
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June 13, 2010 5:02 PM
Marketing In Twenty Minutes (Or Less) tagged “Marketing Strategy”
Let's face it, when it comes to getting things done, most people want to do it either quick or easy (ok, sometimes both). If you have a strategy in place and take the time to build some semblance of (loyalty)... Read more
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May 25, 2010 1:40 PM
Marketing Critic tagged “Marketing Strategy”
In looking at a newspaper or even more of the headier magazines, isn't it always fascinating to see some of the titles they give to the writers? Recently, I came across some media titles that made me smile: "Architecture Critic,"... Read more
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May 18, 2010 9:02 PM
The Last Mile Of Marketing: Listening At The Point Of Need tagged “Marketing Strategy”
There is still a strong (and growing) argument for the power of search, online social networks and how they beat traditional advertising to the sale. In the past few months, I've been devouring business books on branding and traditional advertising.... Read more
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May 4, 2010 9:50 PM
Four Ways To Get More Value From Digital Marketing tagged “Marketing Strategy”
If we've learned one thing about publishing and the Internet, it's that you can't always catch many of the great reads out there. Here's a fascinating article/report from McKinsey Quarterly titled, Four ways to get more value from digital marketing,... Read more
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December 12, 2009 8:25 PM
The Problem With Free tagged “Marketing Strategy”
If you got everything for free, do you think you think you would feel the same way about it as if you had paid for it? Here's a personal anecdote: for close to 15 years I was a freelance journalist... Read more
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August 19, 2009 9:02 PM
Maybe It Is Time For Marketing To Move Away From "The Big Idea" tagged “Marketing Strategy”
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It's what drives the marketing strategy, it's what drives the brand and agency to get excited about the campaign, and it's what drives consumers to put... Read more
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September 8, 200811:54 PM
The Agency Of The Future Is... tagged “Marketing Strategy”
The Agency of the future is the Digital Marketing Agency of today. (but that's not how they spin the news). MarketingVox released a news item today titled, Marketers' Top 10 Wish List for Agencies of the Future. The results of... Read more
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August 6, 2008 4:37 PM
Yes, But Can You Seed The Blogs And Online Social Networks? tagged “Marketing Strategy”
I would say "no," but some might say otherwise. I'm not naive to the point of thinking that there are no "black hat" operators in the social media space who specialize in doing anything and everything they can to get... Read more
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July 26, 2008 7:41 AM
Facebook Is Not The Answer tagged “Marketing Strategy”
Take a look at some of your favourite Blog postings over the past six months. My guess is your could comb through most of them and replace the word "Facebook" with any other hot online channel that rose to fame... Read more
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