Entries tagged with “

Marketing Strategy

”

December 12, 2009 8:25 PM

The Problem With Free tagged “Marketing Strategy”

If you got everything for free, do you think you think you would feel the same way about it as if you had paid for it? Here's a personal anecdote: for close to 15 years I was a freelance journalist... Read more

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August 19, 2009 9:02 PM

Maybe It Is Time For Marketing To Move Away From "The Big Idea" tagged “Marketing Strategy”

Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It's what drives the marketing strategy, it's what drives the brand and agency to get excited about the campaign, and it's what drives consumers to put... Read more

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September 8, 200811:54 PM

The Agency Of The Future Is... tagged “Marketing Strategy”

The Agency of the future is the Digital Marketing Agency of today. (but that's not how they spin the news). MarketingVox released a news item today titled, Marketers' Top 10 Wish List for Agencies of the Future. The results of... Read more

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August 6, 2008 4:37 PM

Yes, But Can You Seed The Blogs And Online Social Networks? tagged “Marketing Strategy”

I would say "no," but some might say otherwise. I'm not naive to the point of thinking that there are no "black hat" operators in the social media space who specialize in doing anything and everything they can to get... Read more

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July 26, 2008 7:41 AM

Facebook Is Not The Answer tagged “Marketing Strategy”

Take a look at some of your favourite Blog postings over the past six months. My guess is your could comb through most of them and replace the word "Facebook" with any other hot online channel that rose to fame... Read more

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