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Entries tagged with “
Marketing Agency
”April 18, 2012 4:14 PM
Finding The Perfect Pitch tagged “Marketing Agency”
Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch, by Peter Coughter (you can hear my conversation with Coughter over here: SPOS #296 - The Art Of The Pitch With Peter... Read more
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April 5, 2012 8:02 AM
Watching Me Blog tagged “Marketing Agency”
Blogs are one of the most valuable marketing tools ever created. I believe that. I don't just say it. I mean it by walking the talk. I started blogging in September 2003, and since then I have written almost three... Read more
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March 14, 201210:13 PM
Death To The Page View tagged “Marketing Agency”
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more
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March 2, 201210:42 PM
To Be Of Service tagged “Marketing Agency”
It's not about you. Anecdotally, I've heard many stories over the years of people who are surprised after meeting me in person. Maybe it's the moody picture at the top of top of Blog or maybe it's because I don't... Read more
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February 28, 201210:19 AM
It's Time To Defy Convention tagged “Marketing Agency”
How many days have you sat around, stomach twisted, waiting to hear if you had won a new piece of business that you pitched for? It's a terrible feeling and the only thing that can alleviate it is getting the... Read more
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February 13, 2012 3:11 PM
The Modern Marketing Agency tagged “Marketing Agency”
Give credit where credit is due. If I was the publisher of Advertising Age and/or AdWeek, I would be paying very close attention to the quality of content that the folks over at DigiDay have been producing in the past... Read more
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January 18, 2012 9:20 PM
The Size Of The Boat. The Motion Of The Ocean. tagged “Marketing Agency”
Does size matter? Get your mind out of the gutter. As one of my main roles at Twist Image, I act as the frontline (along with a great team of people) of assessing new business opportunities. While some agencies may... Read more
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January 11, 2012 3:59 PM
What Is Your Marketing Trying To Do? tagged “Marketing Agency”
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more
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January 10, 2012 1:51 PM
Drunk On The Social Media Kool-Aid tagged “Marketing Agency”
It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years. I've been... Read more
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December 28, 2011 2:37 PM
Two Great Questions tagged “Marketing Agency”
Whether you're about to interview someone for a job or heading out to a networking dinner... Here are two questions about business that will either take someone completely off guard or engage you - head on - in a deep... Read more
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December 14, 2011 4:23 PM
Getting Over The Lazy tagged “Marketing Agency”
How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that speaks to the coming years and what brands and agencies should expect in terms of disruptions, predications, new channels and... Read more
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December 1, 2011 8:46 PM
The Line tagged “Marketing Agency”
What happens when great Marketing creative goes bad? It's the oldest story in the advertising book: the agency will blame the client for getting too involved in everything from the creative brief down to the casting, and the client will... Read more
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November 24, 2011 1:45 PM
Good To Great To Different tagged “Marketing Agency”
Is Apple a truly great company? The answer seems obvious. Now reframe that thought and think about what truly makes Apple - as a company - great. Is it their revenue? Product innovation? How they changed our lives across a... Read more
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October 15, 2011 9:57 AM
The Harsh Realities Of The Real-Time Web For Marketers tagged “Marketing Agency”
In four words: we are not prepared. The past few months have probably been all about planning for the next year (and, for some, even beyond this coming year). We look at product launches, holiday seasons, brand requirements, sales goals... Read more
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September 29, 201110:25 PM
What Does Eight Years Of Blogging Get You? tagged “Marketing Agency”
Eight years ago on this day in 2003, I started Blogging. Here's some basic info about what has transpired in eight years here at the Six Pixels of Separation Blog: over 2700 Blog entries, over 20,000 comments and over 270... Read more
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September 16, 2011 9:09 PM
Marketing - A New Dawn tagged “Marketing Agency”
Is this just the natural evolution of Marketing or is this a complete revolution? It doesn't matter anymore. If this is an evolution, we have evolved. If this is a revolution, the revolution is over. The Internet is (clearly) not... Read more
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August 29, 2011 3:47 PM
Failing Miserably tagged “Marketing Agency”
It's easy to get down. It happens to the best of us. I'm not even a "best of us" and it happens to me all of the time. Currently, I'm failing miserably at: Reading a book every week. I'm doing... Read more
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July 22, 201110:03 PM
Monetizing Your Leaderboard tagged “Marketing Agency”
The trouble with new media is that it's hard to tell the pretenders from the professionals. If an individual with no followers on Twitter has decades of real-life work experience and the individual with hundreds of thousands of followers only... Read more
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June 4, 2011 6:36 PM
Death Of The Teaser Campaign tagged “Marketing Agency”
Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could wind up being a big mistake. Mashable today had a a Blog post today titled, New Batman Clips Tease 'The... Read more
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May 27, 2011 8:55 PM
Tension As Motivation tagged “Marketing Agency”
If we're not creating tension as a Marketing Professional, then what are we doing? Jeffrey Hayzlett (the former CMO of Kodak, the author of the best-selling business book, The Mirror Test, and celebrity CMO) said this today at the CMA National... Read more
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