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Entries tagged with “
Marketing Agency
”January 18, 2012 9:20 PM
The Size Of The Boat. The Motion Of The Ocean. tagged “Marketing Agency”
Does size matter? Get your mind out of the gutter. As one of my main roles at Twist Image, I act as the frontline (along with a great team of people) of assessing new business opportunities. While some agencies may... Read more
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January 11, 2012 3:59 PM
What Is Your Marketing Trying To Do? tagged “Marketing Agency”
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more
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January 10, 2012 1:51 PM
Drunk On The Social Media Kool-Aid tagged “Marketing Agency”
It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years. I've been... Read more
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December 28, 2011 2:37 PM
Two Great Questions tagged “Marketing Agency”
Whether you're about to interview someone for a job or heading out to a networking dinner... Here are two questions about business that will either take someone completely off guard or engage you - head on - in a deep... Read more
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December 14, 2011 4:23 PM
Getting Over The Lazy tagged “Marketing Agency”
How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that speaks to the coming years and what brands and agencies should expect in terms of disruptions, predications, new channels and... Read more
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December 1, 2011 8:46 PM
The Line tagged “Marketing Agency”
What happens when great Marketing creative goes bad? It's the oldest story in the advertising book: the agency will blame the client for getting too involved in everything from the creative brief down to the casting, and the client will... Read more
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November 24, 2011 1:45 PM
Good To Great To Different tagged “Marketing Agency”
Is Apple a truly great company? The answer seems obvious. Now reframe that thought and think about what truly makes Apple - as a company - great. Is it their revenue? Product innovation? How they changed our lives across a... Read more
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October 15, 2011 9:57 AM
The Harsh Realities Of The Real-Time Web For Marketers tagged “Marketing Agency”
In four words: we are not prepared. The past few months have probably been all about planning for the next year (and, for some, even beyond this coming year). We look at product launches, holiday seasons, brand requirements, sales goals... Read more
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September 29, 201110:25 PM
What Does Eight Years Of Blogging Get You? tagged “Marketing Agency”
Eight years ago on this day in 2003, I started Blogging. Here's some basic info about what has transpired in eight years here at the Six Pixels of Separation Blog: over 2700 Blog entries, over 20,000 comments and over 270... Read more
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September 16, 2011 9:09 PM
Marketing - A New Dawn tagged “Marketing Agency”
Is this just the natural evolution of Marketing or is this a complete revolution? It doesn't matter anymore. If this is an evolution, we have evolved. If this is a revolution, the revolution is over. The Internet is (clearly) not... Read more
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August 29, 2011 3:47 PM
Failing Miserably tagged “Marketing Agency”
It's easy to get down. It happens to the best of us. I'm not even a "best of us" and it happens to me all of the time. Currently, I'm failing miserably at: Reading a book every week. I'm doing... Read more
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July 22, 201110:03 PM
Monetizing Your Leaderboard tagged “Marketing Agency”
The trouble with new media is that it's hard to tell the pretenders from the professionals. If an individual with no followers on Twitter has decades of real-life work experience and the individual with hundreds of thousands of followers only... Read more
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June 4, 2011 6:36 PM
Death Of The Teaser Campaign tagged “Marketing Agency”
Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could wind up being a big mistake. Mashable today had a a Blog post today titled, New Batman Clips Tease 'The... Read more
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May 27, 2011 8:55 PM
Tension As Motivation tagged “Marketing Agency”
If we're not creating tension as a Marketing Professional, then what are we doing? Jeffrey Hayzlett (the former CMO of Kodak, the author of the best-selling business book, The Mirror Test, and celebrity CMO) said this today at the CMA National... Read more
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May 26, 201111:05 PM
The Creative Imperative tagged “Marketing Agency”
How important is creativity in Marketing? It's not a loaded question. Some may say that the creativity can't stand on its own as it needs the strategy behind it that will drive the creative output. I think that's a mistake.... Read more
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April 26, 2011 9:58 PM
How To Hire A Marketing Agency tagged “Marketing Agency”
The process of hiring a Marketing agency feels old... and somewhat broken. What used to be an experience about finding a true, valuable partner (someone who will sit there with the brand managers in the darkest of nights trying to... Read more
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April 19, 201112:49 PM
The Drug Of "Next" tagged “Marketing Agency”
The ability to focus is an ability laden with complexity. I'm staring at my iPhone 3GS and wondering why I didn't bite the bullet and get an iPhone 4. Because I didn't line-up for an iPhone 4 and waited so... Read more
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March 10, 2011 6:05 PM
Innovation And Talent In The Marketing Industry tagged “Marketing Agency”
When was it the business of a Marketing agency to do anything but service the needs of the brands it serves? Times have changed. Times continue to change. The business model of the advertising or marketing agency of yesteryear continues... Read more
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January 24, 201110:19 PM
Good Old Fashioned Values tagged “Marketing Agency”
If we use our traditional values in this now-digital world, we're going to fall behind... faster. I have the pleasure of speaking in front of audiences that are both large and small all over the world. This gives me a... Read more
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January 21, 2011 9:25 PM
Fake It Till You Make It tagged “Marketing Agency”
Let's face it: not everybody has the high level of skills to really deliver the goods from day one. I was listening to Howard Stern the other day. He was interviewing Aerosmith front-man and new American Idol judge, Steven Tyler.... Read more
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