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Marketing

May 28, 201511:48 PM

Where Consumers Spend Their Time Is Where Advertisers Should Spend Their Money tagged “Marketing”

This was the argument that was debated over twenty years ago. Why do we have to keep having the same argument? We love dogma, don't we? Yesterday, Mary Meeker (from Kleiner Perkins Caufield and Byers) did her thing. And, "her... Read more

By Mitch Joel

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May 27, 201511:34 PM

The Line Being Drawn Between Smartphones And Tablets tagged “Marketing”

Human beings are an intriguing group. What does advertising do? Well, if you believe the very first episode of the very first season of the acclaimed television show, Mad Men, the answer is simple: happiness. Advertising sells the notion of... Read more

By Mitch Joel

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May 24, 2015 8:51 AM

The Minimal Viable Brand tagged “Marketing”

Episode #463 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. If you look at Silicon Valley, there is this notion that advertising is dead, marketing no longer works and... Read more

By Mitch Joel

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May 24, 2015 7:28 AM

SPOS #463 - Minimal Viable Brand With Denise Lee Yohn tagged “Marketing”

Welcome to episode #463 of Six Pixels Of Separation - The Mirum Podcast. If you look at Silicon Valley, there is this notion that advertising is dead, marketing no longer works and everything is about finding these young unicorns who... Read more

By Mitch Joel

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May 19, 2015 7:17 AM

The CEO Series tagged “Marketing”

How are things going? It's a question that I get asked a lot these days. Twist Image became a part of the WPP family about a year ago, we changed our creative direction, we rebranded and became a founding member... Read more

By Mitch Joel

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May 17, 2015 9:21 AM

Storytelling For Startups tagged “Marketing”

Episode #462 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I first met Mark Evans close to fifteen years ago. We were both speaking during a three-day conference dedicated... Read more

By Mitch Joel

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May 17, 2015 8:07 AM

SPOS #462 - Storytelling For Startups With Mark Evans tagged “Marketing”

Welcome to episode #462 of Six Pixels Of Separation - The Mirum Podcast. I first met Mark Evans close to fifteen years ago. We were both speaking during a three-day conference dedicated to corporate blogging. Yes, it was a long... Read more

By Mitch Joel

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May 12, 2015 7:23 AM

You Have To Commit To Marketing tagged “Marketing”

It's easy to say that something isn't working. We hear it all of the time (or, at least I do). I can be in a boardroom or just off to the side of the stage at an event, and someone... Read more

By Mitch Joel

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May 6, 2015 6:26 AM

Marketing Twitter tagged “Marketing”

Life can be strange.  It's hard to imagine a brand not seeing Twitter as an opportunity to share and connect with customers and potential customers. It's near-impossible to find any semblance of a marketing campaign that hasn't attached itself to... Read more

By Mitch Joel

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April 30, 2015 7:51 AM

You Are Not Reading tagged “Marketing”

We live in a world where most professionals are just skimming content. You can blame Twitter. You can blame Facebook's newsfeed. You can blame YouTube. None of that really matters (because they are not to blame). It's not the Internet.... Read more

By Mitch Joel

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April 22, 2015 9:30 PM

Digital Advertising Is The New Mass Media tagged “Marketing”

That was a tough title to write. I was there in the beginning of online advertising. The very early days. The days when banner ads had to be hard-coded on to a website. The days when targeted banners were often... Read more

By Mitch Joel

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April 21, 201511:34 PM

Your Streaming Live Brand tagged “Marketing”

It's a race to see which brands will be first on Periscope (or Meerkat). This is nothing new. It happens all of the time. Some brands really do embrace an early-adopter ethos and score big earned media points by doing... Read more

By Mitch Joel

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April 9, 201511:51 PM

Is The Publish Button Evil? tagged “Marketing”

The ability to publish content was once one of the most valuable forces in the world. "The pen is mightier than the sword." There is no doubt that you are familiar with this quote. Do you believe it? Facebook is an... Read more

By Mitch Joel

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April 7, 201511:46 PM

Your Content Is Kidding No One tagged “Marketing”

How is your content marketing strategy coming along? There's a thorn in my side. It's a content thorn. It's ruining everything. It's not that there's too much content. It's not that there's so much content in need of advertising, that... Read more

By Mitch Joel

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March 27, 2015 3:09 PM

The Digital Reality tagged “Marketing”

Do you really think that Google Glass is a flop? I don't. Google Glass did - and will do - what it was intended for. Now, before I go on, let me explain: Google probably hoped (assumed) that more and... Read more

By Mitch Joel

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March 13, 2015 4:30 PM

Amp Up Your Online Video Knowledge With Mark Cuban tagged “Marketing”

Marketers don't know that much about online video. We think that we do. We don't. That statement is not meant as a slight. Online video has a lot of opportunities for brands that transcend the advertising model and mindset. Most... Read more

By Mitch Joel

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March 6, 2015 6:02 PM

As Digital Infects Nature tagged “Marketing”

What will the future hold for our physical spaces? That - in particular - is one of the biggest questions that businesses will to ask. We have seen digital completely re-invent how we operate our businesses on the backend. We... Read more

By Mitch Joel

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March 5, 201511:48 PM

Just Go To Work... To Work tagged “Marketing”

There is a favorite story of mine. We all have them. My favorite story (and, the one that motivates me the most) comes from Steven Pressfield. Whenever I am stuck, when I can't come up with ideas, when I'm worrying... Read more

By Mitch Joel

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February 27, 2015 7:17 PM

The Conflict Of Media... And Digital Media tagged “Marketing”

Well, this is uncomfortable. I spend a lot of time - in boardrooms and on stages across the world - trying to explain to brands why a digital marketing agency is so fundamentally different from a lot of traditional advertising... Read more

By Mitch Joel

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February 19, 201511:53 PM

Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This. tagged “Marketing”

Want to understand what the true digital landscape looks like? Last May, I introduced you to Scott Galloway. Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. He is becoming more widely known for... Read more

By Mitch Joel

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