Search Results
Entries tagged with “

Marketing

November 20, 201411:37 PM

Business Transformation. From Marketers To Makers. tagged “Marketing”

Imagine.  Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you act, how you think, how you connect with others, and more. Worse (or more importantly),... Read more

By Mitch Joel

Utilities:


November 19, 2014 8:37 AM

Comedians In Cars Getting Organic Reach tagged “Marketing”

Jerry Seinfeld doesn't have a throttling problem. Facebook is making more changes to the newsfeed that look to cripple the organic reach of brands (more on that here: New York Times - Facebook Will Curtail Unpaid Ads by Brands). The... Read more

By Mitch Joel

Utilities:


November 18, 2014 8:24 AM

All Filler. No Killer. tagged “Marketing”

Everyone wants a hit.  That was the general sentiment around the rehearsal spaces when I studied music in college. Some dreamed of that "hit" moment happening, once they received a letter accepting them into a symphony orchestra, others imagined that... Read more

By Mitch Joel

Utilities:


November 14, 2014 4:19 PM

Media Redefined tagged “Marketing”

When you think of someone who understand the state of media, who do you think of? One of the most interesting media characters I follow is Jason Hirschhorn. I've been subscribing to his e-newsletter (yes, I still enjoy getting these fascinating... Read more

By Mitch Joel

Utilities:


November 11, 201411:16 PM

The Internet As A Utility tagged “Marketing”

...And access for all.In a post-Edward Snowden Internet, it's hard to believe any politician who lays claim to the notion that we need the Internet to be treated as a public utility - much in the same way that we... Read more

By Mitch Joel

Utilities:


October 31, 2014 8:45 PM

The Biz Of Twitter tagged “Marketing”

Twitter has one of the most fascinating beginnings. The story of how Twitter came to be is a fascinating one. It's a melting pot of culture, technology, creativity, design and more. It's the story of people who were not afraid... Read more

By Mitch Joel

Utilities:


October 24, 2014 7:56 PM

Where Does Amazing Work Come From? tagged “Marketing”

Every brand wants amazing work. Every agency wants to create amazing work for the brands that they represent. It doesn't just happen. The cash register doesn't start ringing on its own. Having consumers talk about a brand is rarely something... Read more

By Mitch Joel

Utilities:


October 22, 201411:30 PM

It's Not My Job Anymore tagged “Marketing”

Do brands still need to be convinced about digital marketing? It's done. It's over. Digital marketing is an integral component of a proper marketing mix. In fact, I can selfishly argue that digital marketing is more important than most traditional... Read more

By Mitch Joel

Utilities:


October 17, 2014 5:43 PM

Content Is Not King tagged “Marketing”

It's a pretty bold statement, isn't it? Are we making the wrong assumptions about content? What works? What doesn't work? What makes something go viral? Do you think that BuzzFeed knows the answers to these questions, better than anyone else?... Read more

By Mitch Joel

Utilities:


October 8, 201411:05 PM

The Five Business Books That Permanently Changed My Life tagged “Marketing”

We buy a lot of books. Many of them don't get read. Sadly. I'm just as guilty as the next person of picking up the latest and greatest business book, with every intention of devouring every page. I fail at... Read more

By Mitch Joel

Utilities:


October 3, 2014 4:06 PM

Focus And Attention Will Kill Your Fear tagged “Marketing”

A lot of what we do in marketing is fear based. We don't change things because we're scared that they won't deliver the same results. We do this even when those older strategies are simply a game of diminishing returns.... Read more

By Mitch Joel

Utilities:


September 30, 201411:18 PM

The End Of Agile Marketing (Before It Begins) tagged “Marketing”

Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief Marketing Officers. There was a lot of conversation (buzz, excitement, peacocking) over how much smarter brands have become as technology... Read more

By Mitch Joel

Utilities:


September 17, 201411:02 PM

This Ain't No Ice Bucket Challenge. Please Read. tagged “Marketing”

Here's a simple truth about me: I don't like asking you for anything. I don't. I don't like asking you to share my content. I don't like asking you to follow me on Facebook, Twitter, LinkedIn, Instagram or whatever. I... Read more

By Mitch Joel

Utilities:


September 15, 201411:46 PM

Don't Make Me Hate You tagged “Marketing”

Marketers often think they're being smart. Most of the time, we're being very stupid. When you visit your big box electronics retailer, it's hard to make headway on which TV to buy. Over the years, television manufacturers have - somewhat... Read more

By Mitch Joel

Utilities:


September 12, 2014 5:17 PM

History Predicted It... We're All Cyberpunks Now tagged “Marketing”

How much of you is technology... how much of you is human? No idea how this came across my radar, but - like you - I often find myself (late at night) deep down in the YouTube rabbit hole. There... Read more

By Mitch Joel

Utilities:


September 9, 2014 8:52 PM

Be An Advocate For Your Consumer tagged “Marketing”

Who doesn't want their brand to be more likeable? Ultimately, we are in service of other people. This makes a lot of marketing skeptics shake their collective heads in disbelief, but it is true. It is how I feel. I... Read more

By Mitch Joel

Utilities:


September 5, 201410:41 PM

What My Podcast Is Not tagged “Marketing”

I can run off at the mouth quite a bit... especially, if you let me. I like to talk. I like to write. It's what I do. It's not for everyone. If you're reading this, maybe it is for you... Read more

By Mitch Joel

Utilities:


September 3, 201411:20 PM

Everything Is Digital tagged “Marketing”

Digital is everything. Are you listening? I read the following quote from a recently published Forrester report titled, The Future Of Business Is Digital: "Business leaders don't think of digital as central to their business because in the past, it... Read more

By Mitch Joel

Utilities:


September 2, 201411:11 PM

How To Suck As A Brand (With Grace) tagged “Marketing”

There are two trains of thought when it comes to brutal brands: They're so bad that they don't even know it. They have to work quite hard at being that bad. This may surprise you: In my experience, it's mostly... Read more

By Mitch Joel

Utilities:


August 29, 2014 5:13 PM

Emotion Is The Fast Lane To The Brain tagged “Marketing”

We talk a lot about storytelling and brands, don't we? Let's reverse that thought: how many brands are actually great storytellers? Dig a little deeper how many marketers do you know that are great storytellers? I see a lot of... Read more

By Mitch Joel

Utilities: