Search Results
Entries tagged with “

Marketing

December 18, 201411:02 PM

The Point Of Creativity In Business tagged “Marketing”

The point of creativity in business is to tell and/or sell. For some reason, the statement above is seen (by many) as some kind of defamation of creativity. A bastardization of the what art is. The proverbial selling of the... Read more

By Mitch Joel

Utilities:


December 16, 201411:28 PM

The Power To Smile In A Digital World tagged “Marketing”

What does true customer service look like? Marketing is edging ever-closer to customer service, and vice-versa. That may not be anything new, as you go to work, buy your holiday gifts and start thinking about how you're going to affect... Read more

By Mitch Joel

Utilities:


December 10, 201411:22 PM

The Instagram That You Hardly Know tagged “Marketing”

There are a lot of people sharing pictures on Instagram. It's a trap to think that Instagram is an amazing marketing channel, simply because there are a lot of people on it taking photos and sharing photos. There are many... Read more

By Mitch Joel

Utilities:


December 9, 201411:08 PM

What's Next For Marketing? tagged “Marketing”

Who isn't fascinated with where the world is going? In this day and age, the most paranoid amongst us (yes, I'm talking to you!) have to watch both our backs... and our fronts. The competition is everywhere... and the competition... Read more

By Mitch Joel

Utilities:


December 3, 201411:19 PM

I Want To See Ads! tagged “Marketing”

"Of course, you want to see ads, you're in marketing!" That's not what I mean. Here's the scene: I've been thinking about buying some stuff (books, yoga mats, whatever...) online since Black Friday. So, as I peruse this pretty little... Read more

By Mitch Joel

Utilities:


December 2, 201411:32 PM

Why I Hate Black Friday tagged “Marketing”

Everyone Loves A Good Deal. Say what you will about Best Buy, but I love getting their newspaper flyers (FSI for those in the business) every week. I really can't wait to see what's what in the world of consumer... Read more

By Mitch Joel

Utilities:


November 26, 201411:49 PM

Wonder Through Life. Don't Wander Through Life. tagged “Marketing”

Wonder Through Life. Don't Wander Through Life. What is your purpose? Too many people wander through life. I prefer to wonder through life. One little letter, it makes all the difference. When I was younger (in my mid-teens), I was... Read more

By Mitch Joel

Utilities:


November 25, 201411:08 PM

The Internet Is Not Just Another Advertising Channel tagged “Marketing”

Advertising Agencies Have Got It All Wrong. It seems like an easy cop out. In fact, one could argue that it's the most simple thing for a traditional agency to say to a client: "don't worry about the Internet. It's... Read more

By Mitch Joel

Utilities:


November 20, 201411:37 PM

Business Transformation. From Marketers To Makers. tagged “Marketing”

Imagine.  Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you act, how you think, how you connect with others, and more. Worse (or more importantly),... Read more

By Mitch Joel

Utilities:


November 19, 2014 8:37 AM

Comedians In Cars Getting Organic Reach tagged “Marketing”

Jerry Seinfeld doesn't have a throttling problem. Facebook is making more changes to the newsfeed that look to cripple the organic reach of brands (more on that here: New York Times - Facebook Will Curtail Unpaid Ads by Brands). The... Read more

By Mitch Joel

Utilities:


November 18, 2014 8:24 AM

All Filler. No Killer. tagged “Marketing”

Everyone wants a hit.  That was the general sentiment around the rehearsal spaces when I studied music in college. Some dreamed of that "hit" moment happening, once they received a letter accepting them into a symphony orchestra, others imagined that... Read more

By Mitch Joel

Utilities:


November 14, 2014 4:19 PM

Media Redefined tagged “Marketing”

When you think of someone who understand the state of media, who do you think of? One of the most interesting media characters I follow is Jason Hirschhorn. I've been subscribing to his e-newsletter (yes, I still enjoy getting these fascinating... Read more

By Mitch Joel

Utilities:


November 11, 201411:16 PM

The Internet As A Utility tagged “Marketing”

...And access for all.In a post-Edward Snowden Internet, it's hard to believe any politician who lays claim to the notion that we need the Internet to be treated as a public utility - much in the same way that we... Read more

By Mitch Joel

Utilities:


October 31, 2014 8:45 PM

The Biz Of Twitter tagged “Marketing”

Twitter has one of the most fascinating beginnings. The story of how Twitter came to be is a fascinating one. It's a melting pot of culture, technology, creativity, design and more. It's the story of people who were not afraid... Read more

By Mitch Joel

Utilities:


October 24, 2014 7:56 PM

Where Does Amazing Work Come From? tagged “Marketing”

Every brand wants amazing work. Every agency wants to create amazing work for the brands that they represent. It doesn't just happen. The cash register doesn't start ringing on its own. Having consumers talk about a brand is rarely something... Read more

By Mitch Joel

Utilities:


October 22, 201411:30 PM

It's Not My Job Anymore tagged “Marketing”

Do brands still need to be convinced about digital marketing? It's done. It's over. Digital marketing is an integral component of a proper marketing mix. In fact, I can selfishly argue that digital marketing is more important than most traditional... Read more

By Mitch Joel

Utilities:


October 17, 2014 5:43 PM

Content Is Not King tagged “Marketing”

It's a pretty bold statement, isn't it? Are we making the wrong assumptions about content? What works? What doesn't work? What makes something go viral? Do you think that BuzzFeed knows the answers to these questions, better than anyone else?... Read more

By Mitch Joel

Utilities:


October 8, 201411:05 PM

The Five Business Books That Permanently Changed My Life tagged “Marketing”

We buy a lot of books. Many of them don't get read. Sadly. I'm just as guilty as the next person of picking up the latest and greatest business book, with every intention of devouring every page. I fail at... Read more

By Mitch Joel

Utilities:


October 3, 2014 4:06 PM

Focus And Attention Will Kill Your Fear tagged “Marketing”

A lot of what we do in marketing is fear based. We don't change things because we're scared that they won't deliver the same results. We do this even when those older strategies are simply a game of diminishing returns.... Read more

By Mitch Joel

Utilities:


September 30, 201411:18 PM

The End Of Agile Marketing (Before It Begins) tagged “Marketing”

Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief Marketing Officers. There was a lot of conversation (buzz, excitement, peacocking) over how much smarter brands have become as technology... Read more

By Mitch Joel

Utilities: