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Marketing

July 17, 2015 6:21 PM

Digital Videos Is The New 3D tagged “Marketing”

No, don't worry... you don't need glasses or anything like that. For marketers trying to navigate digital marketing in a more effective manner, they are faced with both an opportunity and massive challenge. Yes, advertisers are still producing 30-second spots,... Read more

By Mitch Joel

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July 16, 201511:25 PM

Disruption, Disruption Everywhere tagged “Marketing”

What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to answer (in seven minutes!) on stage at their event this week (it runs from July 15 - 18, 2015). With... Read more

By Mitch Joel

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July 14, 201511:41 PM

The Thing About Podcasting And Making Real Money tagged “Marketing”

Question: "what do you prefer: writing or podcasting?" I hate that question. I get it all of the time. The first thing that I think about, when someone asks that question is the whole, "which one of your children do... Read more

By Mitch Joel

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July 8, 201511:26 PM

The One Screen World Keeps Happening tagged “Marketing”

How many screens is your brand marketing against? In my second business book, CTRL ALT Delete (which came out in a trade paperback version this past May), I introduced the notion of The One Screen World. The only screen that... Read more

By Mitch Joel

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June 30, 201511:01 PM

Marketing Needs To Be About What's New tagged “Marketing”

The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes Lions advertising festival that our industry just wrapped, it's that big, hairy, audacious and creative ideas still get the most... Read more

By Mitch Joel

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June 26, 2015 8:20 PM

Small Spaces. Big Ideas tagged “Marketing”

Always judge a book by its cover.  Not a typo. I do judge a book by its cover. I love books. And, there's nothing I like more than a gorgeous book cover. Small spaces with great design turns my crank.... Read more

By Mitch Joel

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June 24, 201511:43 PM

Algorhythm... My Next Book tagged “Marketing”

Algorhythm - The Pulse of Creativity, Data And The Future of Brands. There is this ongoing debate: is the future of brands about data or is it about creativity? Building brilliant brands in a disruptive age is not as easy... Read more

By Mitch Joel

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June 19, 2015 7:07 PM

What Is Code? tagged “Marketing”

It's for you to understand what lies beneath these words, your website, that mobile application, Facebook, YouTube and more. Every Saturday, I share links with good friends, Alistair Croll and Hugh McGuire. The process is simple: Each one of us... Read more

By Mitch Joel

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June 17, 201511:42 PM

Time Spent Is The New Impression tagged “Marketing”

Engagement just got a whole lot more interesting. Facebook made a major update and announcement this week. They're going to tweak their algorithm based on how long a user looks at a piece of content. It's something that marketers need... Read more

By Mitch Joel

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June 11, 201511:18 PM

Stop Being A Digital Immigrant tagged “Marketing”

This is the fundamental challenge of most brands today. They are not born digital (as Don Tapscott would say). Yes, digital transformation is a reality for all businesses. It's something that is deeply affecting the small, medium and large businesses.... Read more

By Mitch Joel

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May 31, 2015 8:50 AM

Disrupting Digital Business tagged “Marketing”

Episode #464 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. R "Ray" Wang is the Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research.  He's also the... Read more

By Mitch Joel

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May 31, 2015 7:45 AM

SPOS #464 - Disrupting Digital Business With Ray Wang tagged “Marketing”

Welcome to episode #464 of Six Pixels Of Separation - The Mirum Podcast. R "Ray" Wang is the Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research.  He's also the author of the popular business strategy and technology blog,... Read more

By Mitch Joel

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May 28, 201511:48 PM

Where Consumers Spend Their Time Is Where Advertisers Should Spend Their Money tagged “Marketing”

This was the argument that was debated over twenty years ago. Why do we have to keep having the same argument? We love dogma, don't we? Yesterday, Mary Meeker (from Kleiner Perkins Caufield and Byers) did her thing. And, "her... Read more

By Mitch Joel

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May 27, 201511:34 PM

The Line Being Drawn Between Smartphones And Tablets tagged “Marketing”

Human beings are an intriguing group. What does advertising do? Well, if you believe the very first episode of the very first season of the acclaimed television show, Mad Men, the answer is simple: happiness. Advertising sells the notion of... Read more

By Mitch Joel

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May 24, 2015 8:51 AM

The Minimal Viable Brand tagged “Marketing”

Episode #463 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. If you look at Silicon Valley, there is this notion that advertising is dead, marketing no longer works and... Read more

By Mitch Joel

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May 24, 2015 7:28 AM

SPOS #463 - Minimal Viable Brand With Denise Lee Yohn tagged “Marketing”

Welcome to episode #463 of Six Pixels Of Separation - The Mirum Podcast. If you look at Silicon Valley, there is this notion that advertising is dead, marketing no longer works and everything is about finding these young unicorns who... Read more

By Mitch Joel

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May 19, 2015 7:17 AM

The CEO Series tagged “Marketing”

How are things going? It's a question that I get asked a lot these days. Twist Image became a part of the WPP family about a year ago, we changed our creative direction, we rebranded and became a founding member... Read more

By Mitch Joel

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May 17, 2015 9:21 AM

Storytelling For Startups tagged “Marketing”

Episode #462 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I first met Mark Evans close to fifteen years ago. We were both speaking during a three-day conference dedicated... Read more

By Mitch Joel

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May 17, 2015 8:07 AM

SPOS #462 - Storytelling For Startups With Mark Evans tagged “Marketing”

Welcome to episode #462 of Six Pixels Of Separation - The Mirum Podcast. I first met Mark Evans close to fifteen years ago. We were both speaking during a three-day conference dedicated to corporate blogging. Yes, it was a long... Read more

By Mitch Joel

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May 12, 2015 7:23 AM

You Have To Commit To Marketing tagged “Marketing”

It's easy to say that something isn't working. We hear it all of the time (or, at least I do). I can be in a boardroom or just off to the side of the stage at an event, and someone... Read more

By Mitch Joel

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