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Marketing

April 9, 2014 4:31 PM

Some Questions About Your Questionable Content tagged “Marketing”

Marketers, we have a problem... Do you know how long an effective Facebook post should be? If I told you forty characters, what would your reaction be? A tweet should be 100 characters (even though Twitter affords you 140 of... Read more

By Mitch Joel


April 4, 2014 5:31 PM

If You're In Business, You Need To Watch This CrossFit Documentary tagged “Marketing”

Surfing across Apple TV, I came across something that you should watch this weekend. Let me take a step back. Around 2000, I had heard about this crazy website, where a well-respected trainer was trying to completely disrupt the fitness... Read more

By Mitch Joel


April 3, 201411:42 PM

Let's Stop Mixing Up Digital Advertising With Digital Marketing tagged “Marketing”

I get into this fight all of the time. When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising... Read more

By Mitch Joel


March 27, 2014 5:09 PM

It's Gut Check Time For Marketing tagged “Marketing”

How do you feel about the marketing dollars that are being spent at your organization? This is about much more than your marketing mix, and this is much more serious than how creative your advertising is looking these days. Quick... Read more

By Mitch Joel


March 26, 201411:21 PM

Where Great Content Comes From tagged “Marketing”

This could get gross. You have been warned. Last week, I was lucky enough to have attended the TED conference. I've been going to this event since 2009. While most people can't stop talking about how incredible the TED talks... Read more

By Mitch Joel


March 25, 201410:50 AM

Top 15 Rules For Business Writers tagged “Marketing”

Are there rules for great writing when it comes to business? I am often asked where I find the time to write. I am often asked about why I write and publish so much content. I am often asked where... Read more

By Mitch Joel


March 20, 2014 4:47 PM

Are Brands Ready For The Instagram Economy? tagged “Marketing”

When you hear the name Instagram, what do you think of? For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012... Read more

By Mitch Joel


March 18, 2014 8:38 AM

It's A Small (And Strange) World After All, Brands tagged “Marketing”

How much control does a company really have over their brand? Never has this question in business been asked more than in the past decade. Technology, the Internet and social media have been a virtual can of worms for brands... Read more

By Mitch Joel


March 14, 2014 4:45 PM

The Naked Brand And The Future Of Marketing tagged “Marketing”

Society blames advertising for a lot of things. Here's the truth about advertising: it's role is to get the consumer excited about something. He's another reality: reality is not all that exciting. So, advertising exaggerates the good parts of a... Read more

By Mitch Joel


March 12, 201412:28 PM

Even If You're Not Doing Social Media, You Should Still Be Doing This... tagged “Marketing”

In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop on. It's easy to do this. It's easy to be attracted to whatever the bring and shiny object may be... Read more

By Mitch Joel


March 11, 2014 8:54 PM

Market What Works. Get Schooled... Seth Godin Style tagged “Marketing”

Are you interested in taking a very modern course in marketing? With each and every passing day, I get a handful of emails asking me who offers up the best course in marketing. Up until today, I wasn't sure that... Read more

By Mitch Joel


March 6, 201410:07 PM

Where Is The User Manual? tagged “Marketing”

How does that coffee machine work? I'm not a big coffee drinker. Too much caffeine does not play well with my biology. I'm anxious enough. A heavy does of it, and I'm spinning like a top, I get a headache... Read more

By Mitch Joel


March 4, 2014 9:22 AM

The Secret Life Of Social Media tagged “Marketing”

Shhhh, don't tell anybody anything (even though I just posted this secret online for anyone to see). It has been brewing for some time, and it's a difficult trend for businesses not to understand and embrace. As much as our... Read more

By Mitch Joel


February 26, 2014 8:38 AM

Crazy, Sexy, Cool: Attributes Of The Most Clickable Ads tagged “Marketing”

How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce movies, energy drinks or running shoes, you probably have something that is highly entertaining. Most of us don't work for... Read more

By Mitch Joel


February 20, 2014 9:56 PM

How To Reboot Your Marketing - A Quick Video Primer tagged “Marketing”

Are you ready to reboot your business? My second business book, CTRL ALT Delete, came out late last year. As part of the promotion for the book, I spent several days in Boston attending HubSpot's incredible Inbound 2013 event. There... Read more

By Mitch Joel


February 20, 2014 6:43 AM

The End Of Customer Service tagged “Marketing”

Now that everyone complains... nobody cares when there is a complaint. There was a time (not that long ago), when someone's complaint online would be rocketed to the executive office, changes were made and brands were being held accountable for... Read more

By Mitch Joel


February 13, 2014 8:51 AM

The Failed State Of Branding tagged “Marketing”

How well do you think brands are doing? Brands are going to have to face the music. It's a ruse that has (probably) been going on longer than anyone cares to admit, but it's something that has showed itself -... Read more

By Mitch Joel


February 12, 201411:16 PM

The Marketing Moral Compass tagged “Marketing”

Are marketer's the most loathed human beings on earth? It is a question worthy of an answer. As a marketing professional, I often wonder where the vocation sits on the list of the most respected and appreciated industries out there.... Read more

By Mitch Joel


February 5, 201411:28 PM

It's All Just Dumb Luck tagged “Marketing”

Selling a lot of books is very hard. Making a video go viral is very hard. Creating a billion dollar company is very hard. It's a story that I will never forget. Back in 2008, I was prepping the release... Read more

By Mitch Joel


January 31, 2014 8:11 PM

Hacking Art Education And The Creative Experience tagged “Marketing”

Is an education worth it? Is an education in art school worth it? There are many marketers that have (or are even thinking about) art education. It will not be news to anyone, that most students leave college in tremendous... Read more

By Mitch Joel