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Marketing

January 21, 2015 7:14 PM

Find Your Brand Expression tagged “Marketing”

Marketing is a game of differentiation. Some might (fairly) argue that a brand's true "win" happens when they're so unique, that the marketing is baked right into the product and service. It's a high bar to set for most, especially... Read more

By Mitch Joel

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January 16, 201511:21 PM

What Really Happened At CES... And Does It Matter For Marketers? tagged “Marketing”

Do you wish that you could go to CES in Las Vegas? For many marketers, going to the Consumer Electronics Show in Las Vegas is one of those bucketlist items. It's miles - and miles - of the latest, greatest... Read more

By Mitch Joel

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January 14, 201511:07 PM

How To Think About Mobile Advertising tagged “Marketing”

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that... Read more

By Mitch Joel

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January 13, 201511:37 PM

Sometimes Data Is Just Data tagged “Marketing”

So, how is all of that data working out for you? There have been two stories in the news that have truly captured my attention (and a lot of thought) over the past few weeks. The first one, is how... Read more

By Mitch Joel

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January 6, 201511:36 PM

The Upcoming Consumer (Looks Nothing Like The Consumer We Knew) tagged “Marketing”

The consumer is changing. This used to be a platitude. Correction. It's a marketing parlour trick to say that "the consumer has changed." It's a parlour trick, because the more professional marketers say this, the more latitude they may be... Read more

By Mitch Joel

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January 1, 2015 8:54 PM

My 3 Words For 2015 tagged “Marketing”

Happy New Year! Welcome to 2015. What's your plan? It's the first day of a new year, and you're already stressing out... aren't you? You've set up your resolutions. You've got your goals in place. Maybe you've even created a... Read more

By Mitch Joel

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December 31, 201411:49 PM

Do Brands Have Rights When Their Own Data Is Used Against Them? tagged “Marketing”

This is an interesting one, isn't it? Here's the deal: A direct flight from New York to San Francisco is $1000 (as an example). However, if you want to fly from New York to San Diego during the same time,... Read more

By Mitch Joel

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December 30, 201411:47 PM

Facebook Doesn't Get Small Data Right (And You're Worried About Big Data?) tagged “Marketing”

There was a lot of grumpy folks complaining about Facebook (again) lately. I can understand why some folks might be upset. Someone in their family passed away or a pet got lost this past year, and suddenly this image is... Read more

By Mitch Joel

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December 25, 201411:55 PM

Be Kind To Brands tagged “Marketing”

My holiday wish: be kind to brands. I know what you're thinking. For some, it's a holy day. Should we not be saying that a better holiday wish might be: brands should be kinder to their customers? No. I would... Read more

By Mitch Joel

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December 24, 201411:04 PM

The Thing About Serial And The Golden Age Of Podcasting tagged “Marketing”

"Did you catch the season finale of Serial?" If you're into podcasting (like I am), there is not a finer opening liner than the one above. Podcasting has arrived! (as some in the mass media are now proclaiming). Others (like... Read more

By Mitch Joel

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December 23, 201410:27 PM

Content Marketing Is Dead (But There's Always This)... tagged “Marketing”

Content Marketing is dead. Right? That didn't take long. I've been reading this notion of "too much content and not enough value" a lot lately. It usually starts with the premise that consumers simply can't keep up with the pace... Read more

By Mitch Joel

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December 22, 201411:47 PM

Learn A New (Digital) Language tagged “Marketing”

Sure, who doesn't have the time to learn a new language? Wondering about the intersection of marketing and technology can be exhausting and exhilarating - all at the same time. Feeling the desire to learn a new language - as... Read more

By Mitch Joel

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December 18, 201411:02 PM

The Point Of Creativity In Business tagged “Marketing”

The point of creativity in business is to tell and/or sell. For some reason, the statement above is seen (by many) as some kind of defamation of creativity. A bastardization of the what art is. The proverbial selling of the... Read more

By Mitch Joel

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December 16, 201411:28 PM

The Power To Smile In A Digital World tagged “Marketing”

What does true customer service look like? Marketing is edging ever-closer to customer service, and vice-versa. That may not be anything new, as you go to work, buy your holiday gifts and start thinking about how you're going to affect... Read more

By Mitch Joel

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December 10, 201411:22 PM

The Instagram That You Hardly Know tagged “Marketing”

There are a lot of people sharing pictures on Instagram. It's a trap to think that Instagram is an amazing marketing channel, simply because there are a lot of people on it taking photos and sharing photos. There are many... Read more

By Mitch Joel

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December 9, 201411:08 PM

What's Next For Marketing? tagged “Marketing”

Who isn't fascinated with where the world is going? In this day and age, the most paranoid amongst us (yes, I'm talking to you!) have to watch both our backs... and our fronts. The competition is everywhere... and the competition... Read more

By Mitch Joel

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December 3, 201411:19 PM

I Want To See Ads! tagged “Marketing”

"Of course, you want to see ads, you're in marketing!" That's not what I mean. Here's the scene: I've been thinking about buying some stuff (books, yoga mats, whatever...) online since Black Friday. So, as I peruse this pretty little... Read more

By Mitch Joel

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December 2, 201411:32 PM

Why I Hate Black Friday tagged “Marketing”

Everyone Loves A Good Deal. Say what you will about Best Buy, but I love getting their newspaper flyers (FSI for those in the business) every week. I really can't wait to see what's what in the world of consumer... Read more

By Mitch Joel

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November 26, 201411:49 PM

Wonder Through Life. Don't Wander Through Life. tagged “Marketing”

Wonder Through Life. Don't Wander Through Life. What is your purpose? Too many people wander through life. I prefer to wonder through life. One little letter, it makes all the difference. When I was younger (in my mid-teens), I was... Read more

By Mitch Joel

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November 25, 201411:08 PM

The Internet Is Not Just Another Advertising Channel tagged “Marketing”

Advertising Agencies Have Got It All Wrong. It seems like an easy cop out. In fact, one could argue that it's the most simple thing for a traditional agency to say to a client: "don't worry about the Internet. It's... Read more

By Mitch Joel

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