By
Search Results
Entries tagged with “
Marketing
”May 17, 2013 8:21 AM
The Truth About Advertising In 2013 tagged “Marketing”
Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more
Utilities:
May 16, 2013 7:57 PM
The Niche Of Things And Other Stuff tagged “Marketing”
When was the last time you went to a conference and took twelve pages of detailed notes? Here's a truism: I am spoiled. As part of my role at Twist Image, I go out and speak to about sixty groups... Read more
By
Utilities:
May 10, 2013 8:55 PM
If Someone Is Watching, You Will Pedal Faster tagged “Marketing”
We are creatures of evolution. No matter how hard we try to deny it. Marketing is about understanding the human condition. And, while we have changed so dramatically as people, there are certain evolutionary things that stick with us. When... Read more
By
Utilities:
May 9, 201311:06 PM
You Don't Have A Branding Problem... tagged “Marketing”
You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they're... Read more
By
Utilities:
May 9, 201311:32 AM
Two Terms Marketers Need for Today's Media Landscape tagged “Marketing”
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more
By
Utilities:
May 6, 201311:55 PM
Pay Closer Attention To YouTube tagged “Marketing”
It's not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and... Read more
By
Utilities:
May 2, 2013 8:38 PM
The Power And Disappointment Of Digital Marketing tagged “Marketing”
Everything is digital. I've been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and now it is suddenly becoming a reality. You know it's a reality when traditional advertising... Read more
By
Utilities:
May 1, 2013 8:10 AM
The Secret To Getting Picked tagged “Marketing”
Being picked by someone or choosing yourself and leading... which do you choose? It seems like an obvious answer. Any self-respecting individual would say that they would prefer to choose themselves and be solely responsible for their own success and... Read more
By
Utilities:
April 26, 2013 4:24 PM
The Sad State Of Brands This Week tagged “Marketing”
This post is not going to earn me a lot of friends (and I really don't care). I am a proud marketer. It's not easy to say that. It's not easy to write that... but it's true. I love marketing.... Read more
By
Utilities:
April 25, 2013 3:59 PM
Marketers, Let Your Egos Go tagged “Marketing”
What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more
By
Utilities:
April 24, 201311:25 AM
Maybe You Should Quit New Media tagged “Marketing”
If you think it's dumb, don't do it. Not many marketing professionals are willing to do that. Recently, I saw a quote from a famed author who said: "I'd rather stick pins in my eyes than tweet." Personally, I'd rather... Read more
By
Utilities:
April 23, 201310:45 PM
The Small Wins From Social Media tagged “Marketing”
Big brands are trying to make big moves in social media. There is an arm's race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are... Read more
By
Utilities:
April 18, 2013 9:19 AM
Die, Thought Leaders, Die, Die, Die... tagged “Marketing”
So, what do you think of my thought leadership? Ugh. Really? When you speak or write in a forum that has audience and attention, the people who are giving you the platform have to sell you. In that, you have... Read more
By
Utilities:
April 15, 201312:28 PM
The Problem With Allowing Consumers To Opt Out tagged “Marketing”
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more
By
Utilities:
April 11, 2013 8:29 PM
It's The Little Things tagged “Marketing”
You sometimes pick up a gem of an idea... and the mind begins to wander (and wonder). At the Monetate Agility Summit today in Philadelphia (where I was invited to give the keynote presentation), I wound up connecting with some... Read more
By
Utilities:
April 8, 2013 2:39 PM
Bitcoins And The Future Of Business tagged “Marketing”
Facebook is a license to print money. As far as social media goes and the growth of online social networking, it's hard not to have Facebook be the first thing that comes to mind when you think of new media,... Read more
By
Utilities:
April 7, 2013 8:35 AM
How Do You Scale Humanity? tagged “Marketing”
Episode #352 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #25.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the... Read more
By
Utilities:
April 7, 2013 8:31 AM
SPOS #352 - Jaffe And Joel #25 (Across The Sound 25.20) tagged “Marketing”
Welcome to episode #352 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #25.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both... Read more
By
Utilities:
April 4, 201311:04 AM
Did You See That? tagged “Marketing”
How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a little bit) and remember that in a field of limited media choices and outlets, getting someone at these media outlets... Read more
By
Utilities:
March 31, 201311:33 AM
The Lean Analytics Model tagged “Marketing”
Episode #351 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Every week (on Saturday), the blog hosts a link exchange between Hugh McGuire (PressBooks, Librivox, etc...), Alistair Croll... Read more
By
Utilities:
