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Marketers

July 15, 201411:16 PM

The End Of The Dial Tone tagged “Marketers”

Things change quicker than most of us realize. If you speak to marketers about how they are doing in relation to consumers and their mobile usage, it will be a disappointing conversation. If you speak to consumers about how brands... Read more

By Mitch Joel

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August 28, 2013 3:40 PM

7 Reasons Why Marketers Should Be Twerking Miley Cyrus tagged “Marketers”

Talk about a whole bunch of keywords in a headline that I never thought that I would ever write. But, here we are! When cultural moments like Miley Cyrus at the Video Music Awards happen, we can't help but stop... Read more

By Mitch Joel


January 8, 2013 9:01 AM

The Future Of Marketing: You Connected To Your Toaster tagged “Marketers”

What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more

By Mitch Joel


March 4, 201011:48 AM

Why Is Privacy So Unsexy? tagged “Marketers”

Imagine this scenario: you are walking along one of your favourite streets and you suddenly receive a text message on your mobile phone. It notifies you that your favourite fast-food burger chain has a joint just up the block, and... Read more

By Mitch Joel


January 11, 2010 4:18 PM

The Great Race To The Middle tagged “Marketers”

With everyone offering up their opinions and ideas, is there no fear that the end aggregated result will simply be something very mediocre? This has been one of the prevailing thoughts when it comes to Wikipedia and the readability of... Read more

By Mitch Joel


December 23, 200910:09 PM

The Changing Face Of Social Media Marketing tagged “Marketers”

2009 was a big year for Social Media Marketing. 2010 is going to be a bigger year for Social Media Marketing. It's also going to be a very different year. That was the overall theme of the news item, Social... Read more

By Mitch Joel


December 18, 2009 8:13 PM

The Watering Down Of Quality tagged “Marketers”

If everyone can do something (like create an online video), doesn't that mean that the overall quality of video production drops? In fact, I was asked a similar question recently via email. The actual question was: "With the stellar rise... Read more

By Mitch Joel


December 11, 2009 9:20 PM

Media Purgatory tagged “Marketers”

Media Purgatory. Maybe that's exactly where we are at this specific moment in time. According to Wikipedia, "Purgatory is the condition or process of purification in which the souls of those who die in a state of grace are made... Read more

By Mitch Joel


September 17, 2009 4:53 AM

Digital Marketing Is The Clear Winner tagged “Marketers”

That's not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to the eMarketer news item, Media Dollars Shift to Digital in Downturn (published September 16th, 2009): "While a majority of respondents... Read more

By Mitch Joel


May 29, 2009 2:27 PM

When It Comes To Online Social Networks, Maybe We Have It All Wrong tagged “Marketers”

How many friends do you have? How many people are following you? How many people subscribe to your Blog? What about your Podcast? There has been plenty of talk recently in both online and traditional print publications about "online social... Read more

By Mitch Joel


May 29, 200912:43 PM

Afraid To Fail tagged “Marketers”

Most companies do know what to do. They attend the same seminars and conferences as we do. They read the same content. They're clued in that their industry is going through a huge shift, and they know that technology and... Read more

By Mitch Joel


May 14, 2009 5:28 PM

Confusion Over Search Engine Marketing tagged “Marketers”

What a strange, magnificent and scary world we live in. Marketing Pundits (like me) were quick to forecast a serious uptake in search engine marketing as the recession (which, according to some is officially over) took hold. Common sense dictates... Read more

By Mitch Joel


October 31, 2008 9:55 PM

Marketing Needs To Shift From Trick To Treat tagged “Marketers”

Most people distrust Marketers. Most people feel that advertising's sole purpose is to trick them. If there's one thing that Marketers can change this Halloween, it should be to move Marketing from "trick" to "treat". Advertising has a bad reputation,... Read more

By Mitch Joel


October 27, 200812:46 PM

The Feeding Frenzy Has Just Begun tagged “Marketers”

When Facebook introduced the News Feed, they changed the way we use the Internet forever... and this is also why RSS has not yet peaked. On October 20th, 2008 Forrester Research released a report titled, What's Holding RSS Back? -... Read more

By Mitch Joel


October 23, 200810:19 PM

Nobody Uses Email Anymore tagged “Marketers”

Young people don't use email anymore. They see it as a traditional form of communication. They use it to thank their grandparents for a Birthday gift (or other times when they have to speak with old people). The above was... Read more

By Mitch Joel


October 15, 2008 9:22 PM

Marketing Education tagged “Marketers”

Have you thought about changing the world today (just a little bit)? We tend to get caught up in clickthrough rates, web analytics and great design. In the grand scheme of things, don't kid yourself: we're not saving lives here.... Read more

By Mitch Joel


August 6, 2008 4:37 PM

Yes, But Can You Seed The Blogs And Online Social Networks? tagged “Marketers”

I would say "no," but some might say otherwise. I'm not naive to the point of thinking that there are no "black hat" operators in the social media space who specialize in doing anything and everything they can to get... Read more

By Mitch Joel


July 29, 2008 1:58 PM

No Shocker - The Web Drives People To Retail tagged “Marketers”

We keep having to banging this drum to get traditional Marketers to embrace the power of online. I'm happy to do it (I've been doing it since the early nineties). When consumers see or hear about a brand, product or... Read more

By Mitch Joel


July 11, 200811:52 PM

In Praise Of Slow tagged “Marketers”

Marketers want everything (more sales, more brand awareness, more recall, more word of mouth and more) and they want it fast. I hazard to guess that the initial run at Online Marketing back in the early nineties was strategic in... Read more

By Mitch Joel


June 19, 200811:48 PM

The Pace Of Change - Why Marketing Will Always Be Unstable tagged “Marketers”

One of my all-time favourite business quotes is: "If you don't like change, you're going to like irrelevance even less." It's from General Eric Shinseki, Chief of Staff, U.S. Army and I pulled it from the Tom Peters book, Re-Imagine!... Read more

By Mitch Joel

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