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Entries tagged with “
Marketer
”May 22, 201210:27 AM
Building Loyalty Beyond Reason tagged “Marketer”
It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where we dreamed about being able to collect data and information about our customers, to a world where personal computing was... Read more
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May 20, 2012 8:33 AM
SPOS #306 - Truth In Marketing With Jonathan Salem Baskin tagged “Marketer”
Welcome to episode #306 of Six Pixels Of Separation - The Twist Image Podcast. Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who are like Baskin. He's had a career that... Read more
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May 20, 2012 8:33 AM
Truth In Marketing tagged “Marketer”
Episode #306 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who... Read more
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May 9, 2012 6:39 PM
Listen. Engage. Connect. tagged “Marketer”
One of the largest gatherings of professional marketers is about to take place. The Canadian Marketing Association's 2012 CMA Summit is happening next week (May 16th - 17th, 2012 at the Westin Harbour Castle Hotel in Toronto, Ontario). I'm fortunate... Read more
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May 8, 201210:24 AM
This Is Being Recorded... By You tagged “Marketer”
The art of self-tracking. It was one thing to know where I was going. It was a totally different experience to know how far I had been, how much further I needed to go, what my expected time of arrival... Read more
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April 23, 2012 6:30 PM
Intent Is Everything tagged “Marketer”
What are you trying to accomplish? There is a story told in the amazing business book, Freakonomics, about a study that was being done to figure out what makes a good parent. The genesis of this came out of the... Read more
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April 12, 2012 8:09 PM
The Drug Of Content tagged “Marketer”
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to... Read more
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April 10, 201211:30 AM
The Church And State Of Advertising tagged “Marketer”
Are marketers poisoning the well? When I first started publishing music magazines back in the nineties, I kept running into the question of ethics. We were a two-person operation back then and my job was not only handling all of... Read more
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April 9, 2012 3:37 PM
The New Media Diet tagged “Marketer”
How much media can you switch through in an hour? For years, new media speakers would tell the story of their sixteen year old niece, who plops herself down in front the television after school, grabs her iPad with her... Read more
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March 23, 2012 7:37 PM
Embrace The Squiggly tagged “Marketer”
How did you get here? I'm fascinate by people and their career paths - especially the marketing professionals. Do you know what I never hear? I have never heard a story that goes like this: "I always knew that I... Read more
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March 16, 2012 4:02 PM
10 New Books Worth Checking Out tagged “Marketer”
There is a ton of great stuff that you should be reading. The first quarter of this year is coming to an end, and there has been a plethora (yes, big word!) of great books for you to read and... Read more
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March 14, 2012 1:38 PM
The Tragedy Of Comments tagged “Marketer”
Is the discourse dying? Nick Denton - the founder of Gawker - generated a heap-load of comments the other day when he announced at the South by Southwest conference that the way blog comments are published has failed to boost... Read more
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March 8, 2012 8:32 AM
The Paradox Of Choice And Advertising tagged “Marketer”
You can't have it both ways. Someone is going to have to break the bad news to the consumers. You can't have it both (and every) way. Sorry. Yesterday, I Blogged about the "do not track" button that would stop... Read more
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March 7, 2012 9:51 PM
The Do Not Track Button tagged “Marketer”
What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back... and they're fighting mad. Everything you say and do online can and is being... Read more
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February 23, 201210:56 PM
Where The Boys (And Girls) Are tagged “Marketer”
In schizophrenic times, there's a good chance you'll see some schizophrenic thinking. It takes a couple of years as a Blogger to come to the realization that you will, eventually, write a Blog post that completely contradicts what you may... Read more
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February 22, 2012 9:32 PM
Fear And Loathing In Advertising tagged “Marketer”
What a long, strange trip it's been. There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and... Read more
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February 21, 201212:52 PM
Consumers Control The Brand (And Other New Media Myths) tagged “Marketer”
Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more
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February 15, 2012 4:05 PM
As Seen On TV - Media Hacking The Tube tagged “Marketer”
How much disruption will the television industry face? New Media pundits made a big mistake when betting against television. Sure, the Internet has put the pain on media platforms like newspapers, magazines and radio, but television is still going strong.... Read more
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January 11, 2012 3:59 PM
What Is Your Marketing Trying To Do? tagged “Marketer”
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more
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December 26, 2011 3:53 PM
The Paradox Of Leadership tagged “Marketer”
When you're right, you're a hero. When you take a misstep, you're a goat. There's an often discussed paradox of leadership that attempts to quantify which trait is more important for business: being the first or being the best? The... Read more
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