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Marketer

July 14, 2014 3:04 PM

Falling Short Of Your Best tagged “Marketer”

It sucks when you don't do your best. I am very tough on the work that I put out into the world. Maybe too tough. I was reflecting the other day on some new client pitches that have been lost...... Read more

By Mitch Joel

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June 19, 201411:10 PM

The Only Screen That Matters tagged “Marketer”

The only screen that matters is the screen that is in front of me. Welcome to the one screen world. We used to talk about three screens (TV, computers and mobile), but we're closing in on the one screen world.... Read more

By Mitch Joel

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June 11, 201411:03 PM

So You Think You Can Be A Marketer tagged “Marketer”

What do you think it takes to make it as a marketer? The answer used to be a lot easier. Most people entering into the profession of marketing did so because they weren't happy somewhere else. They got their law... Read more

By Mitch Joel

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May 29, 201410:44 AM

Can Products And Services Be More Social Than Humans? tagged “Marketer”

Can technology make marketers suck less? One could argue that social media - for all of its wonders - has created a new breed of marketer. A hybrid. Ones that aren't solely focused on the creative in the ads, but... Read more

By Mitch Joel

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May 27, 201411:48 PM

The Most Impressive Trends In Digital Media tagged “Marketer”

If there is one deck of slide that marketers should be paying attention to, it is this one. Marketing nerds (like me), wait for Mary Meeker to deliver her annual Internet trends report. The Kleiner Perkins Caufield Byers venture capitalist... Read more

By Mitch Joel

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May 22, 201411:41 PM

What Mad Men Skills Do You Need To Rock Your Marketing? tagged “Marketer”

We talk a lot about Mad Men. We talk a lot about Math Men. (I prefer Mad People and Math People). There is no question that marketers are increasingly required to better understand data, analytics, technology and yes, even math.... Read more

By Mitch Joel

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May 15, 201411:38 PM

Adding Value In Unexpected Places tagged “Marketer”

What a nightmare. I had to get my tires changed. Here's a first world problem for you: I hate sitting around at the car dealership all day waiting for my vehicle. My trick? I call, ask how long it will... Read more

By Mitch Joel

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May 8, 201411:58 PM

Are You Reading This? tagged “Marketer”

How many books do you read a year? It's an unfair question, because if you are reading this blog post, you are already amongst the reading elite. I used to toss out a statistic about reading (don't know where I... Read more

By Mitch Joel

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April 24, 2014 9:43 PM

Facebook And A New Era In Paid Media tagged “Marketer”

Will the brands revolt? Facebook has been making some serious moves when it comes to what a user sees in their newsfeed. The implication on brands (and brand pages) has been massive. In one corner, you have brands that have... Read more

By Mitch Joel

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April 23, 201411:52 PM

Should Advertising Cost Less? tagged “Marketer”

Not the best question that a marketing professional should be asking, but bear with me on this. The price of advertising (or anything, for that matter) is typically predicated on value. That "value" is subjective (at best). Perceived value, if... Read more

By Mitch Joel

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April 17, 2014 6:17 PM

The End Of Liking A Brand In A Move Towards Anti-Social Media tagged “Marketer”

Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York Times article, When 'Liking' a Brand Online Voids the Right to Sue. What may seem like legal side-stepping to avoid... Read more

By Mitch Joel

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April 9, 2014 4:31 PM

Some Questions About Your Questionable Content tagged “Marketer”

Marketers, we have a problem... Do you know how long an effective Facebook post should be? If I told you forty characters, what would your reaction be? A tweet should be 100 characters (even though Twitter affords you 140 of... Read more

By Mitch Joel


March 27, 2014 5:09 PM

It's Gut Check Time For Marketing tagged “Marketer”

How do you feel about the marketing dollars that are being spent at your organization? This is about much more than your marketing mix, and this is much more serious than how creative your advertising is looking these days. Quick... Read more

By Mitch Joel


March 18, 2014 8:38 AM

It's A Small (And Strange) World After All, Brands tagged “Marketer”

How much control does a company really have over their brand? Never has this question in business been asked more than in the past decade. Technology, the Internet and social media have been a virtual can of worms for brands... Read more

By Mitch Joel

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March 11, 2014 8:54 PM

Market What Works. Get Schooled... Seth Godin Style tagged “Marketer”

Are you interested in taking a very modern course in marketing? With each and every passing day, I get a handful of emails asking me who offers up the best course in marketing. Up until today, I wasn't sure that... Read more

By Mitch Joel


February 13, 2014 8:51 AM

The Failed State Of Branding tagged “Marketer”

How well do you think brands are doing? Brands are going to have to face the music. It's a ruse that has (probably) been going on longer than anyone cares to admit, but it's something that has showed itself -... Read more

By Mitch Joel


February 12, 201411:16 PM

The Marketing Moral Compass tagged “Marketer”

Are marketer's the most loathed human beings on earth? It is a question worthy of an answer. As a marketing professional, I often wonder where the vocation sits on the list of the most respected and appreciated industries out there.... Read more

By Mitch Joel


January 31, 2014 8:11 PM

Hacking Art Education And The Creative Experience tagged “Marketer”

Is an education worth it? Is an education in art school worth it? There are many marketers that have (or are even thinking about) art education. It will not be news to anyone, that most students leave college in tremendous... Read more

By Mitch Joel


January 21, 201412:54 PM

What's Bigger Than Big Data? tagged “Marketer”

How's your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can't throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets.... Read more

By Mitch Joel

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January 15, 201411:39 PM

Reboot: Marketing With Inc. Magazine tagged “Marketer”

WARNING: Self-promotional blog post ahead... I am excited to announce that starting tomorrow, I will be a regular contributor to Inc. Magazine with the launch of my twice-monthly column, Reboot: Marketing. The column will focus on how technology and marketing... Read more

By Mitch Joel

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