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Entries tagged with “
Marketer
”June 13, 2013 9:47 AM
The New Face Of Content Marketing tagged “Marketer”
How much content is too much content when it comes to a brand? It's a slippery slope for most brands when it comes to their engines of content creation. We live in a day and age when the term, "content... Read more
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June 11, 2013 2:35 PM
The Pageview Industrial Complex tagged “Marketer”
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a piece of content, you are creating a pageview. The frustration that certain marketers have with pageviews... Read more
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June 3, 2013 1:53 PM
The Inferior Brand tagged “Marketer”
Not everyone works for Apple. Not everyone has a brand like Google. In fact, the vast majority of us probably don't work for the superstar brand in our industry. Sure, there are challenger brands, startups and more that have the... Read more
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May 30, 2013 1:42 PM
The Accidental Marketer tagged “Marketer”
Sometimes, the biggest lessons in marketing come from the strangest places. Selling a book is a lot of hard work. That's the lesson I'm re-learning right now as CTRL ALT Delete enters into its second week of sales (re-learning, because... Read more
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May 22, 2013 8:54 AM
Welcome To The One Screen World tagged “Marketer”
Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team's ability to create a television ad for the consumer electronics company, LG. It wasn't really about a particular model of television... Read more
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May 9, 201311:32 AM
Two Terms Marketers Need for Today's Media Landscape tagged “Marketer”
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more
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May 6, 201311:55 PM
Pay Closer Attention To YouTube tagged “Marketer”
It's not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and... Read more
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May 2, 2013 8:38 PM
The Power And Disappointment Of Digital Marketing tagged “Marketer”
Everything is digital. I've been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and now it is suddenly becoming a reality. You know it's a reality when traditional advertising... Read more
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April 26, 2013 4:24 PM
The Sad State Of Brands This Week tagged “Marketer”
This post is not going to earn me a lot of friends (and I really don't care). I am a proud marketer. It's not easy to say that. It's not easy to write that... but it's true. I love marketing.... Read more
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April 25, 2013 3:59 PM
Marketers, Let Your Egos Go tagged “Marketer”
What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more
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April 15, 201312:28 PM
The Problem With Allowing Consumers To Opt Out tagged “Marketer”
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more
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April 5, 2013 4:55 PM
What's More Important To A Consumer: The Price Or The Brand? tagged “Marketer”
Before you go spouting off the answer to this question... Please read this article from The New York Times titled, E-Commerce Companies Bypass the Middlemen. If you think that branding and retail have become complicated because of stuff like showrooming... Read more
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March 26, 201310:34 PM
The Art Of Public Speaking tagged “Marketer”
Is there any true value in public speaking? It's a question that I get asked all of the time. Most entrepreneurs and marketers want to speak as a way to create a platform and put some thought leadership out into... Read more
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March 20, 2013 9:29 PM
Where Content Goes To Die tagged “Marketer”
Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter, Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). But I no longer have... Read more
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February 22, 201311:39 AM
Buy Your Way To The Top tagged “Marketer”
There's a (not so) dirty little secret that authors don't like to tell... You can buy your way to the top. Literally. The Wall Street Journal ran an article yesterday titled, The Mystery of the Book Sales Spike. It's a... Read more
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February 19, 2013 2:35 PM
The Future of Media Is Beyond The Screen tagged “Marketer”
Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. You can look... Read more
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February 15, 2013 8:38 PM
Tracking, Personalization And Screams Of Privacy tagged “Marketer”
Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to... Read more
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January 30, 2013 5:35 PM
The End Of Permission tagged “Marketer”
Thankfully, Seth Godin is alive and well, otherwise, he'd be rolling over in his grave. In 1999, Godin wrote the seminal marketing business book, Permission Marketing. In short, don't assume that your consumers want your marketing pap, get their permission... Read more
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January 25, 2013 8:48 PM
To Sell Is Human. To Be A Marketer Is Human tagged “Marketer”
You have to watch this conversation. Daniel H. Pink is one of the best business book authors and thought leaders on business out in the wild. He's written some of the most compelling books including, A Whole New Mind, Drive... Read more
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January 10, 2013 7:49 AM
Robots And Makers And Drones... Oh My! tagged “Marketer”
Something new about something new. At the beginning of this year, I started a new blog. Shhh, don't tell anyone ;) It's true. It's on tumblr and it's called: We, Robots. It's not a blog like Six Pixels of Separation... Read more
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