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Entries tagged with “
Marketer
”January 11, 2012 3:59 PM
What Is Your Marketing Trying To Do? tagged “Marketer”
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more
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December 26, 2011 3:53 PM
The Paradox Of Leadership tagged “Marketer”
When you're right, you're a hero. When you take a misstep, you're a goat. There's an often discussed paradox of leadership that attempts to quantify which trait is more important for business: being the first or being the best? The... Read more
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December 14, 2011 4:23 PM
Getting Over The Lazy tagged “Marketer”
How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that speaks to the coming years and what brands and agencies should expect in terms of disruptions, predications, new channels and... Read more
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December 7, 2011 9:11 PM
Hurts So Good tagged “Marketer”
What do you do when a brand is so good no matter how bad it treats their customers? While on vacation, I frequent a particular restaurant. It's a basic health food restaurant (salads, smoothies, sandwiches, etc...) and everything is fresh... Read more
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December 2, 2011 9:24 PM
Social Media And How We're Botching The Best Part tagged “Marketer”
You can measure everything online, so why aren't we? eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play... Read more
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November 23, 2011 7:35 PM
The Mobile Imperative tagged “Marketer”
There's a sad truth about mobile, but I don't want to hear it. Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader),... Read more
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November 12, 2011 9:47 AM
Google+ It's Time To Make Your Move tagged “Marketer”
Is Google+ going to be the right move for every business? Of course not. That being said, your business must make a move into Google+ right now. Today. Please, don't wait. Earlier this week, Google introduced Google+ Pages for business... Read more
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October 25, 2011 8:50 AM
The Customer Is (Not) Always Right tagged “Marketer”
There's an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper posture. People like Tony Hsieh (CEO of Zappos and the author of the best-selling business book, Delivering Happiness) built his... Read more
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October 20, 2011 9:12 PM
The Moment You've All Been Waiting For... tagged “Marketer”
When will Digital Media take over from television as the number one medium of choice by marketers? According to the MediaPost news item, Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One, published today, we are on the... Read more
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October 15, 2011 9:57 AM
The Harsh Realities Of The Real-Time Web For Marketers tagged “Marketer”
In four words: we are not prepared. The past few months have probably been all about planning for the next year (and, for some, even beyond this coming year). We look at product launches, holiday seasons, brand requirements, sales goals... Read more
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October 14, 2011 5:56 PM
What Kind Of Marketer Are You? tagged “Marketer”
Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. While it's easy to confuse the two, the systematic ghettoization... Read more
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October 3, 2011 9:34 PM
Online Advertising's Greatest Trick tagged “Marketer”
The greatest trick the Devil ever pulled was convincing the world he didn't exist. The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Do you remember when we called them "banner ads"?... Read more
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September 22, 201111:34 PM
9 Glorious Truths About Creating Great Content tagged “Marketer”
Marketers don't like to make mistakes. People don't like to make mistakes. Content has become a core ingredient in the Marketer's recipe for success. The challenge is that creating great content is like creating art: it's not a perfect science... Read more
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September 16, 2011 9:09 PM
Marketing - A New Dawn tagged “Marketer”
Is this just the natural evolution of Marketing or is this a complete revolution? It doesn't matter anymore. If this is an evolution, we have evolved. If this is a revolution, the revolution is over. The Internet is (clearly) not... Read more
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September 15, 2011 9:25 PM
The Marketing Industry tagged “Marketer”
You can't have a strong business without a strong community. Personally, I've lived by that motto since I first got involved in business. Marketers frequently struggle with issues - from how to get more clients to how to keep those... Read more
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August 28, 2011 7:27 AM
Why Are More And More Marketers Paying For Blog Posts And Tweets? tagged “Marketer”
Simply put: because it's working. As usual, eMarketer comes out with some new data that will - more than likely - rattle some cages (mine included!). From the news item, How Valuable Are Social Media Sponsorships?, published yesterday: "In Q2... Read more
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August 18, 2011 4:59 PM
Great Content Is Like Pornography tagged “Marketer”
"I know it when I see it." Recently, someone asked me if I could teach them how to create great content. At first glance, a statement like that seems plausible. There are some core pillars of what makes certain pieces... Read more
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August 16, 2011 7:21 PM
Spamming Mechanisms tagged “Marketer”
It used to be a very clear line between what was considered spam and what was not. Things have changed over the course of the past decade. I'm with the Wikipedia definition of spam: "to send unsolicited bulk messages indiscriminately,"... Read more
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August 12, 2011 9:43 PM
The Social Media Fatigue Myth tagged “Marketer”
Are you getting tired of Social Media? A few years back, there was a slew of Blog posts, Podcasts and in-person conversations about Social Media fatigue. This was just before Twitter broke big. There was a feeling of, "yes, I'm... Read more
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August 6, 2011 7:37 AM
BYOG - Bring Your Own Gear tagged “Marketer”
Locking down computers from accessing certain websites is a common practice. Companies will site everything from security, liability issues and computer virus threats to bandwidth issues and productivity. In the end, companies don't want their employees futzing around on YouTube... Read more
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