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Entries tagged with “
Magazine
”April 17, 2012 2:17 PM
Sharing Is Caring (And Selling) tagged “Magazine”
What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the... Read more
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April 12, 2012 8:09 PM
The Drug Of Content tagged “Magazine”
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to... Read more
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April 10, 201211:30 AM
The Church And State Of Advertising tagged “Magazine”
Are marketers poisoning the well? When I first started publishing music magazines back in the nineties, I kept running into the question of ethics. We were a two-person operation back then and my job was not only handling all of... Read more
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April 9, 2012 3:37 PM
The New Media Diet tagged “Magazine”
How much media can you switch through in an hour? For years, new media speakers would tell the story of their sixteen year old niece, who plops herself down in front the television after school, grabs her iPad with her... Read more
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April 5, 2012 8:02 AM
Watching Me Blog tagged “Magazine”
Blogs are one of the most valuable marketing tools ever created. I believe that. I don't just say it. I mean it by walking the talk. I started blogging in September 2003, and since then I have written almost three... Read more
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March 22, 2012 2:30 PM
How To Start A Blog In 2012 tagged “Magazine”
Starting a Blog is easy. Starting a Blog in 2012 is a little bit more complex. There's a Blog about anything and everything out there, right now. It's hard for someone considering a Blog to come up with a new... Read more
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March 14, 201210:13 PM
Death To The Page View tagged “Magazine”
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more
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February 16, 2012 3:16 PM
Slimy Sales And Marketing Tactics tagged “Magazine”
Are you a salesperson? How does that sentence make you feel? Most people say that they either hate sales or hate salespeople and yet, those same people fail to realize that everything we do in life is sales. When we... Read more
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February 15, 2012 4:05 PM
As Seen On TV - Media Hacking The Tube tagged “Magazine”
How much disruption will the television industry face? New Media pundits made a big mistake when betting against television. Sure, the Internet has put the pain on media platforms like newspapers, magazines and radio, but television is still going strong.... Read more
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February 1, 201211:03 AM
When Traditional Media Fails To Understand New Media tagged “Magazine”
Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels, just ask that question. If you want to make that lightning rod look like a mole hill, ask the same... Read more
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January 23, 201211:17 PM
Thinking Smarter tagged “Magazine”
I've been thinking a lot about thinking lately. I know, that's very "meta" of me. When was the last time you spent five minute thinking about not only how you learn, but where it's all taking place? People often laugh... Read more
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January 21, 2012 7:22 AM
The Digital Push Pushes On tagged “Magazine”
You can bet I'm going to sound the trumpets any time online advertising makes an impressive move. On January 19th, 2012, eMarketer dropped another stunning bomb for the advertising world in the news item, US Online Ad Spend to Close... Read more
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January 13, 2012 3:04 PM
The Power Of Being Vulnerable tagged “Magazine”
When you're vulnerable people connect more to whatever it is that you're doing. If we're going to talk about the work that we do as a form of art (as I believe it is - much in the same way,... Read more
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January 4, 2012 9:53 PM
A Story With No End tagged “Magazine”
How would you feel about reading an article in your local newspaper that never ended? It seems like the latest buzz is all about creating content (books, magazine or newspaper articles) that never end. Well, I shouldn't say "never," but... Read more
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December 28, 2011 2:37 PM
Two Great Questions tagged “Magazine”
Whether you're about to interview someone for a job or heading out to a networking dinner... Here are two questions about business that will either take someone completely off guard or engage you - head on - in a deep... Read more
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December 27, 2011 7:47 PM
The Five Business Books That Shaped 2011 tagged “Magazine”
Read. Read. Read. Blog posts are great. So are Twitter, online newspapers and magazines and the occasional Podcast, but if you really want to deep-dive into a topic and spend more than a grazing moment with it, you have to... Read more
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November 29, 2011 9:36 AM
Breaking All Of Twitter's Rules tagged “Magazine”
Is there a sure-fire way to be successful using Twitter? Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles, TV news segments and yes, even tweets, have been written about what it takes for both individuals and brands to... Read more
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November 16, 2011 8:55 PM
Legacy Thinking tagged “Magazine”
It's easy to post to Twitter or update your Facebook status. Not much to think about, right? Just because something is easy, it doesn't mean you shouldn't think about it. In my last Blog post, Liar's Remorse, I wrote about... Read more
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October 26, 2011 9:26 PM
The Next Layer Of Social Media tagged “Magazine”
What's next for Social Media? If I had a dime for every time I've been asked that question... More often than not, I deflect the question. I'm humble enough to know that my optics into what works and where this... Read more
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October 4, 2011 4:07 PM
Don't Blame Groupon tagged “Magazine”
No loyalty? Don't like these bargain-hunting customers? Don't blame Groupon. I have no desire for another daily deal on a pedicure, manicure, hair removal or a Lebanese Asian meal, but I am still interested in seeing what new businesses in... Read more
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