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Entries tagged with “
Magazine
”May 14, 201310:07 AM
Designing A Better Website tagged “Magazine”
It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and... Read more
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May 1, 2013 8:10 AM
The Secret To Getting Picked tagged “Magazine”
Being picked by someone or choosing yourself and leading... which do you choose? It seems like an obvious answer. Any self-respecting individual would say that they would prefer to choose themselves and be solely responsible for their own success and... Read more
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March 28, 2013 5:51 PM
Welcome To The Era Of Robot Bloggers, Journalists And Writers tagged “Magazine”
Would you like this (or any) content less if a robot had written it? The media is filled with news items abut how robots and algorithms are taking the work away from real, kind and personable human beings. That is... Read more
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February 23, 2013 8:01 AM
The Filter, The Advisor And Your Personal Advisory Board tagged “Magazine”
What would Malcolm Gladwell do? One of the easiest ways to guide my professional and community life has been to find and build my own, personal, advisory board. But, here's the thing: the people who are on this highly personal... Read more
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February 13, 201312:30 PM
We Need a Better Definition of "Native Advertising" tagged “Magazine”
What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more
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January 10, 2013 7:49 AM
Robots And Makers And Drones... Oh My! tagged “Magazine”
Something new about something new. At the beginning of this year, I started a new blog. Shhh, don't tell anyone ;) It's true. It's on tumblr and it's called: We, Robots. It's not a blog like Six Pixels of Separation... Read more
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September 28, 2012 9:33 AM
The Gift Of Facebook tagged “Magazine”
Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never... Read more
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September 7, 2012 8:53 PM
Everything Digital tagged “Magazine”
Why isn't everything digital? When I think like this, I'm quite certain it freaks the mass majority out. But, here's the thing... Every time I handle cash (coins or paper). Every time I take out a credit card. Every time... Read more
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August 23, 201211:32 AM
The Problem Of Scale tagged “Magazine”
This or that? Have you seen the regular editorial piece titled, Eat This, Not That, from Men's Health magazine? It's a quick way to not only think differently about the food choices we make, but slowly - over time -... Read more
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August 11, 2012 4:30 PM
The Most Amazing Internet Stock Of The Year tagged “Magazine”
What do you think it is? I'm a huge fan of Business Insider. I can't think of any other media organizations that writes headlines as good as they do (Business Insider, if you're reading this, pay your copywriters handsomely... they're... Read more
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July 6, 2012 8:14 PM
Making Copies tagged “Magazine”
I have a massive frustration when it comes to reading books and magazines with my e-reader. I like to copy and paste portions of text that resonate with me. I like to share them (it could be a tweet or... Read more
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May 29, 2012 9:01 AM
Facebook Should Not Be Treated like Other Media tagged “Magazine”
What is Facebook? It seems like an easy enough question to answer, doesn't it? If you ask the co-founder, chairman and chief executive officer, Mark Zuckerberg, he's likely to tell you that it's a platform which hopes to connect the... Read more
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April 17, 2012 2:17 PM
Sharing Is Caring (And Selling) tagged “Magazine”
What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the... Read more
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April 12, 2012 8:09 PM
The Drug Of Content tagged “Magazine”
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to... Read more
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April 10, 201211:30 AM
The Church And State Of Advertising tagged “Magazine”
Are marketers poisoning the well? When I first started publishing music magazines back in the nineties, I kept running into the question of ethics. We were a two-person operation back then and my job was not only handling all of... Read more
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April 9, 2012 3:37 PM
The New Media Diet tagged “Magazine”
How much media can you switch through in an hour? For years, new media speakers would tell the story of their sixteen year old niece, who plops herself down in front the television after school, grabs her iPad with her... Read more
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April 5, 2012 8:02 AM
Watching Me Blog tagged “Magazine”
Blogs are one of the most valuable marketing tools ever created. I believe that. I don't just say it. I mean it by walking the talk. I started blogging in September 2003, and since then I have written almost three... Read more
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March 22, 2012 2:30 PM
How To Start A Blog In 2012 tagged “Magazine”
Starting a Blog is easy. Starting a Blog in 2012 is a little bit more complex. There's a Blog about anything and everything out there, right now. It's hard for someone considering a Blog to come up with a new... Read more
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March 14, 201210:13 PM
Death To The Page View tagged “Magazine”
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more
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February 16, 2012 3:16 PM
Slimy Sales And Marketing Tactics tagged “Magazine”
Are you a salesperson? How does that sentence make you feel? Most people say that they either hate sales or hate salespeople and yet, those same people fail to realize that everything we do in life is sales. When we... Read more
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