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Mad Men
”January 18, 2012 9:20 PM
The Size Of The Boat. The Motion Of The Ocean. tagged “Mad Men”
Does size matter? Get your mind out of the gutter. As one of my main roles at Twist Image, I act as the frontline (along with a great team of people) of assessing new business opportunities. While some agencies may... Read more
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September 8, 2010 4:03 PM
TV Worth Checking Into tagged “Mad Men”
The power of the Internet is undeniable. When thinking about U.S. President Barack Obama's election in 2008, many people link that historic victory to the power of the Internet. Leveraging Social Media and many of the digital marketing tools at... Read more
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September 2, 2010 6:14 AM
10 Best Books For Back To School Business Reading tagged “Mad Men”
It's back-to-school week... what are you planning on learning this year? The other morning, I watched the pitter-patter of feet drag their way back to school. The brand-new schoolbags scratched by the pavement, the half-tied shoelaces, and the general sluggish... Read more
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August 31, 2010 7:26 AM
Creativity In The Age of Web Analytics tagged “Mad Men”
Is Mad Men a true representation of how great creative happens in Marketing? In a typical Mad Men episode, research comes back saying something plain about the insights surrounding a brand. But the creatives, led by a cape-wearing Don Draper,... Read more
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July 6, 201011:19 PM
It Is What It Is And It Does What It Does tagged “Mad Men”
Social Media (or any other form of Marketing and Communications) won't save a bad product, brand or service. This may seem like an obvious statement out of the gates, but it is something that many brand managers don't really wrap... Read more
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August 19, 2009 9:02 PM
Maybe It Is Time For Marketing To Move Away From "The Big Idea" tagged “Mad Men”
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It's what drives the marketing strategy, it's what drives the brand and agency to get excited about the campaign, and it's what drives consumers to put... Read more
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