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Mad Men

June 11, 201411:03 PM

So You Think You Can Be A Marketer tagged “Mad Men”

What do you think it takes to make it as a marketer? The answer used to be a lot easier. Most people entering into the profession of marketing did so because they weren't happy somewhere else. They got their law... Read more

By Mitch Joel

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May 29, 201410:44 AM

Can Products And Services Be More Social Than Humans? tagged “Mad Men”

Can technology make marketers suck less? One could argue that social media - for all of its wonders - has created a new breed of marketer. A hybrid. Ones that aren't solely focused on the creative in the ads, but... Read more

By Mitch Joel

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May 22, 201411:41 PM

What Mad Men Skills Do You Need To Rock Your Marketing? tagged “Mad Men”

We talk a lot about Mad Men. We talk a lot about Math Men. (I prefer Mad People and Math People). There is no question that marketers are increasingly required to better understand data, analytics, technology and yes, even math.... Read more

By Mitch Joel

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November 3, 2013 1:22 PM

Confessions Of A Real Life Mad Man tagged “Mad Men”

Episode #382 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. One of my business partners at Twist Image is an advertising industry veteran. He helped build one of... Read more

By Mitch Joel

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November 3, 2013 8:34 AM

SPOS #382 - Confessions Of A Real Life Mad Man With George Parker tagged “Mad Men”

Welcome to episode #382 of Six Pixels Of Separation - The Twist Image Podcast. One of my business partners at Twist Image is an advertising industry veteran. He helped build one of the most well-regarded agencies in Canada for well... Read more

By Mitch Joel


October 31, 201310:02 PM

20 Best Marketing Books Of All Time tagged “Mad Men”

What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to... Read more

By Mitch Joel


July 13, 201312:37 PM

Six Links Worthy Of Your Attention #160 tagged “Mad Men”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel


July 6, 2013 1:10 PM

Six Links Worthy Of Your Attention #159 tagged “Mad Men”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel


June 6, 201312:53 PM

The End Of Work-Life Balance tagged “Mad Men”

We have a problem when it comes to work-life balance. There is no such thing. This past month, I attended a conference in New York City called, Mirren New Business. It's about as niche of a conference as they come.... Read more

By Mitch Joel


May 17, 2013 8:21 AM

The Truth About Advertising In 2013 tagged “Mad Men”

Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more

By Mitch Joel


April 25, 2013 3:59 PM

Marketers, Let Your Egos Go tagged “Mad Men”

What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more

By Mitch Joel


April 2, 2013 9:24 AM

Do Robots Make Better Marketers Than Humans? tagged “Mad Men”

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more

By Mitch Joel


December 13, 2012 9:46 PM

The Best Business Books Of 2012 tagged “Mad Men”

Read a good business book this year? Looking for the perfect holiday gift? I'm usually one to shy away from "best of" and list-like posts, but 'tis the season (as they say). Beyond that, it was a great year for... Read more

By Mitch Joel


April 13, 2012 9:35 PM

Mad Men 2012 tagged “Mad Men”

There's a new reality show in town... and it's just for you. AMC has a new original series called, The Pitch, that looks at what it takes to be a leading advertising agency in 2012. It's a weekly series where... Read more

By Mitch Joel


January 18, 2012 9:20 PM

The Size Of The Boat. The Motion Of The Ocean. tagged “Mad Men”

Does size matter? Get your mind out of the gutter. As one of my main roles at Twist Image, I act as the frontline (along with a great team of people) of assessing new business opportunities. While some agencies may... Read more

By Mitch Joel


September 8, 2010 4:03 PM

TV Worth Checking Into tagged “Mad Men”

The power of the Internet is undeniable. When thinking about U.S. President Barack Obama's election in 2008, many people link that historic victory to the power of the Internet. Leveraging Social Media and many of the digital marketing tools at... Read more

By Mitch Joel


September 2, 2010 6:14 AM

10 Best Books For Back To School Business Reading tagged “Mad Men”

It's back-to-school week... what are you planning on learning this year? The other morning, I watched the pitter-patter of feet drag their way back to school. The brand-new schoolbags scratched by the pavement, the half-tied shoelaces, and the general sluggish... Read more

By Mitch Joel


August 31, 2010 7:26 AM

Creativity In The Age of Web Analytics tagged “Mad Men”

Is Mad Men a true representation of how great creative happens in Marketing? In a typical Mad Men episode, research comes back saying something plain about the insights surrounding a brand. But the creatives, led by a cape-wearing Don Draper,... Read more

By Mitch Joel


July 6, 201011:19 PM

It Is What It Is And It Does What It Does tagged “Mad Men”

Social Media (or any other form of Marketing and Communications) won't save a bad product, brand or service. This may seem like an obvious statement out of the gates, but it is something that many brand managers don't really wrap... Read more

By Mitch Joel


August 19, 2009 9:02 PM

Maybe It Is Time For Marketing To Move Away From "The Big Idea" tagged “Mad Men”

Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It's what drives the marketing strategy, it's what drives the brand and agency to get excited about the campaign, and it's what drives consumers to put... Read more

By Mitch Joel


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