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Loyalty Program

June 5, 201411:57 PM

Frayed Emotions When It Comes To Brands tagged “Loyalty Program”

Are we at the end of brand loyalty? First, let's be clear: I am not talking about loyalty or rewards programs. Those work. They work well. They're going to continue to work. If a consumer is already shopping with you... Read more

By Mitch Joel

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April 8, 2014 7:58 PM

TED And The Art of Loyalty tagged “Loyalty Program”

People don't like to admit just how addicted they are to their smartphones. I won't be the first to blog about how many people are quite sensual with their devices. Don't laugh. Think about the way you caress, touch, and... Read more

By Mitch Joel

Utilities:


April 1, 201411:27 PM

The Speed Of Brands And Other Stuff tagged “Loyalty Program”

What do you make of this whole high frequency trading scandal? Personally, I am not surprised. At every turn, we're seeing more and more businesses using speed (in almost unimaginable ways) to make more money. This past week, 60 Minutes... Read more

By Mitch Joel


March 29, 2013 8:34 AM

How To Curtail Showrooming: Charge Admission tagged “Loyalty Program”

What would you pay for an opportunity to browse a store? There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. For those uninitiated, showrooming... Read more

By Mitch Joel


March 15, 201311:06 AM

The Marketing Agency Of The Future tagged “Loyalty Program”

Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more

By Mitch Joel


March 8, 2013 8:03 PM

Living On Planes tagged “Loyalty Program”

Do you live on a plane? It's a question I get asked almost as much as, "how do you blog so often?" I do not live on a plane. I don't feel like I blog all that often. The reason... Read more

By Mitch Joel


February 4, 2013 7:45 PM

The New Digital Experience tagged “Loyalty Program”

So, which were your favorite Super Bowl ads from this past Sunday? It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second... Read more

By Mitch Joel


September 14, 2012 2:56 PM

Loyalty Is Not Just About The Data tagged “Loyalty Program”

Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken),... Read more

By Mitch Joel


June 4, 2012 4:37 PM

The New Retail Experience tagged “Loyalty Program”

How do you want to shop? There was an old retail paradigm (that still rings true): get them to the store. It's the last mile. This is where the transaction happens. E-commerce - as we have known it to date... Read more

By Mitch Joel


May 22, 201210:27 AM

Building Loyalty Beyond Reason tagged “Loyalty Program”

It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where we dreamed about being able to collect data and information about our customers, to a world where personal computing was... Read more

By Mitch Joel


January 11, 2012 3:59 PM

What Is Your Marketing Trying To Do? tagged “Loyalty Program”

The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more

By Mitch Joel


January 3, 2012 9:09 AM

The Year Of More tagged “Loyalty Program”

While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More." It sounds a little... Read more

By Mitch Joel


December 9, 2011 8:43 PM

The New Disruption tagged “Loyalty Program”

When digital mingles with our physical lives, everything changes. I'm a bit of a bookworm (#nerdalert). I'm doing my best to read one book every week (but failing miserably). The way I buy books has changed dramatically in the best... Read more

By Mitch Joel


October 15, 2011 9:57 AM

The Harsh Realities Of The Real-Time Web For Marketers tagged “Loyalty Program”

In four words: we are not prepared. The past few months have probably been all about planning for the next year (and, for some, even beyond this coming year). We look at product launches, holiday seasons, brand requirements, sales goals... Read more

By Mitch Joel


April 16, 2011 6:06 PM

Why I Don't Like You tagged “Loyalty Program”

Here's a true story about Facebook and the "like" button... I was recently having dinner with a very senior marketing executive when the conversation turned to brands and how they handle themselves in online public forums. In this instance, the... Read more

By Mitch Joel


June 13, 2010 2:25 PM

How To Be The Ultimate Road Warrior tagged “Loyalty Program”

If you have seen the movie, Up In The Air, you'll note that there is an art form in business travel. So much so, that the art of business travel has taken on a life of its own. It's not... Read more

By Mitch Joel


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