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Entries tagged with “
Loyalty
”November 23, 2011 7:35 PM
The Mobile Imperative tagged “Loyalty”
There's a sad truth about mobile, but I don't want to hear it. Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader),... Read more
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October 14, 2011 5:56 PM
What Kind Of Marketer Are You? tagged “Loyalty”
Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. While it's easy to confuse the two, the systematic ghettoization... Read more
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September 2, 2011 3:52 PM
Getting The Social Customer To Buy tagged “Loyalty”
Shopping is a social act. We'd like to think that it's the perfect fit for Social Media. Is it? Between us friends, I've shifted and changed my presentations on Digital Marketing in the past few months. It has moved away... Read more
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April 28, 2011 9:40 PM
The Value Of Utilitarianism Marketing tagged “Loyalty”
It's a cluttered world. It's an even more cluttered Marketing world. Brands still think it's all about the pomp and circumstance. It is... and it isn't. No one (especially me) is going to deny that a well-executed Superbowl ad gets... Read more
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January 26, 201111:42 AM
Get Paid To Watch YouTube, Play on Facebook And Follow Twitter tagged “Loyalty”
That's what I tell young people in school these days, when I'm asked to talk about Marketing as a profession. Being a Marketer is not a profession of choice (for most). Most young people enter Marketing after not falling in... Read more
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September 30, 2010 7:35 AM
The Future Of Blogging Might Surprise You tagged “Loyalty”
As social media evolves, it's normal that the channels and platforms evolve, too. Some continue to grow in popularity, while others dwindle. One thing is for certain: The Internet is not a fad. This new media is not going away.... Read more
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June 13, 201011:32 PM
The Almighty Endgame Of Marketing tagged “Loyalty”
We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can talk Social Media. All of that is fine and dandy, but for Marketing to truly be respected, it's going to... Read more
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June 13, 2010 5:02 PM
Marketing In Twenty Minutes (Or Less) tagged “Loyalty”
Let's face it, when it comes to getting things done, most people want to do it either quick or easy (ok, sometimes both). If you have a strategy in place and take the time to build some semblance of (loyalty)... Read more
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May 6, 2010 9:30 PM
What Makes Great Marketing... Great? tagged “Loyalty”
There are many words you can use to describe great Marketing. Seth Godin asks brands to figure out their Purple Cow (or, to "be remarkable"). I've made the case (time and time again) for brands to be "interesting" and "relevant".... Read more
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April 29, 2010 7:10 PM
The New Face Of Facebook tagged “Loyalty”
Put away your preconceived notions of what Facebook is all about. For a long while, the consensus was that Facebook was the place where high school and university students go online to hangout, hook up, post drunken photos of themselves... Read more
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March 30, 201010:01 PM
You're Connected, But Are You Engaging? tagged “Loyalty”
If someone is following you, does that mean that they are engaged in who you are and what you're about? If you take a look in places like your Twitter feed or your newsfeed in Facebook, it becomes abundantly clear... Read more
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March 20, 2010 1:21 PM
The New Marketing Conversation tagged “Loyalty”
If Marketers could take one hour to re-think who they are and what they mean to consumers, this is the type of conversation they should have... In the past little while, it's becoming abundantly clear that the sphere of Marketing... Read more
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March 11, 201010:04 PM
The Future Of Social Media tagged “Loyalty”
It's not enough to just be working with Social Media for most brands, they're also looking to build community... but then what? It's a fair question. The net result for many of the bigger brands is a thought that somehow... Read more
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December 12, 2009 8:25 PM
The Problem With Free tagged “Loyalty”
If you got everything for free, do you think you think you would feel the same way about it as if you had paid for it? Here's a personal anecdote: for close to 15 years I was a freelance journalist... Read more
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September 24, 2008 5:08 AM
Selling 2.0 - Let The Customer Do The Communicating tagged “Loyalty”
What does it really take to sell something online? Think about this for two seconds: You go to your favourite e-commerce site that sells books to check out the latest marketing book. You're about to buy it, but before you... Read more
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February 20, 2008 9:35 PM
Common Sense Is Not So Common... Especially When It Comes To Advertising tagged “Loyalty”
According to Wikiquote, the saying, "common sense is not so common" is attributed to the French Writer and Philosopher, François-Marie Arouet (also known as Voltaire). I find myself thinking about that quote a lot lately. I also catch myself picking... Read more
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