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Loyalty

June 5, 201411:57 PM

Frayed Emotions When It Comes To Brands tagged “Loyalty”

Are we at the end of brand loyalty? First, let's be clear: I am not talking about loyalty or rewards programs. Those work. They work well. They're going to continue to work. If a consumer is already shopping with you... Read more

By Mitch Joel

Utilities:


April 8, 2014 7:58 PM

TED And The Art of Loyalty tagged “Loyalty”

People don't like to admit just how addicted they are to their smartphones. I won't be the first to blog about how many people are quite sensual with their devices. Don't laugh. Think about the way you caress, touch, and... Read more

By Mitch Joel

Utilities:


February 13, 2014 8:51 AM

The Failed State Of Branding tagged “Loyalty”

How well do you think brands are doing? Brands are going to have to face the music. It's a ruse that has (probably) been going on longer than anyone cares to admit, but it's something that has showed itself -... Read more

By Mitch Joel


March 15, 2013 9:19 PM

Ads Worth Spreading 2013 tagged “Loyalty”

It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth spreading." When I hear people say that they hate advertising, I don't believe them. People hate BAD advertising and, unfortunately,... Read more

By Mitch Joel


February 1, 201310:19 AM

Copying Apple tagged “Loyalty”

It's like an itch that you just can't scratch. Something has been bothering me, lately. It's not overt. It's not obvious. But... it's there. Some will make the argument that Apple is loosing a little bit of its luster. That... Read more

By Mitch Joel


January 30, 2013 5:35 PM

The End Of Permission tagged “Loyalty”

Thankfully, Seth Godin is alive and well, otherwise, he'd be rolling over in his grave. In 1999, Godin wrote the seminal marketing business book, Permission Marketing. In short, don't assume that your consumers want your marketing pap, get their permission... Read more

By Mitch Joel


November 17, 2012 7:01 AM

The Value Of Brands In Social Media tagged “Loyalty”

What if we started with business... how would we do? How badly do people want to be connected with brands? I've been thinking a lot about the pervasiveness of brands in the social media channels. From a business perspective, it... Read more

By Mitch Joel


September 14, 2012 2:56 PM

Loyalty Is Not Just About The Data tagged “Loyalty”

Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken),... Read more

By Mitch Joel


June 14, 2012 3:14 PM

Earning Loyalty Points tagged “Loyalty”

This will not be about how to game a system so that you can redeem a free flight. Sorry. When most people think of earning loyalty points, they think of their loyalty cards. They think of spending money that is... Read more

By Mitch Joel


May 22, 201210:27 AM

Building Loyalty Beyond Reason tagged “Loyalty”

It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where we dreamed about being able to collect data and information about our customers, to a world where personal computing was... Read more

By Mitch Joel


November 23, 2011 7:35 PM

The Mobile Imperative tagged “Loyalty”

There's a sad truth about mobile, but I don't want to hear it. Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader),... Read more

By Mitch Joel


October 14, 2011 5:56 PM

What Kind Of Marketer Are You? tagged “Loyalty”

Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. While it's easy to confuse the two, the systematic ghettoization... Read more

By Mitch Joel


September 2, 2011 3:52 PM

Getting The Social Customer To Buy tagged “Loyalty”

Shopping is a social act. We'd like to think that it's the perfect fit for Social Media. Is it? Between us friends, I've shifted and changed my presentations on Digital Marketing in the past few months. It has moved away... Read more

By Mitch Joel


April 28, 2011 9:40 PM

The Value Of Utilitarianism Marketing tagged “Loyalty”

It's a cluttered world. It's an even more cluttered Marketing world. Brands still think it's all about the pomp and circumstance. It is... and it isn't. No one (especially me) is going to deny that a well-executed Superbowl ad gets... Read more

By Mitch Joel


January 26, 201111:42 AM

Get Paid To Watch YouTube, Play on Facebook And Follow Twitter tagged “Loyalty”

That's what I tell young people in school these days, when I'm asked to talk about Marketing as a profession. Being a Marketer is not a profession of choice (for most). Most young people enter Marketing after not falling in... Read more

By Mitch Joel


September 30, 2010 7:35 AM

The Future Of Blogging Might Surprise You tagged “Loyalty”

As social media evolves, it's normal that the channels and platforms evolve, too. Some continue to grow in popularity, while others dwindle. One thing is for certain: The Internet is not a fad. This new media is not going away.... Read more

By Mitch Joel


June 13, 201011:32 PM

The Almighty Endgame Of Marketing tagged “Loyalty”

We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can talk Social Media. All of that is fine and dandy, but for Marketing to truly be respected, it's going to... Read more

By Mitch Joel


June 13, 2010 5:02 PM

Marketing In Twenty Minutes (Or Less) tagged “Loyalty”

Let's face it, when it comes to getting things done, most people want to do it either quick or easy (ok, sometimes both). If you have a strategy in place and take the time to build some semblance of (loyalty)... Read more

By Mitch Joel


May 6, 2010 9:30 PM

What Makes Great Marketing... Great? tagged “Loyalty”

There are many words you can use to describe great Marketing. Seth Godin asks brands to figure out their Purple Cow (or, to "be remarkable"). I've made the case (time and time again) for brands to be "interesting" and "relevant".... Read more

By Mitch Joel


April 29, 2010 7:10 PM

The New Face Of Facebook tagged “Loyalty”

Put away your preconceived notions of what Facebook is all about. For a long while, the consensus was that Facebook was the place where high school and university students go online to hangout, hook up, post drunken photos of themselves... Read more

By Mitch Joel


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