Lovemarks

There are many words you can use to describe great Marketing. Seth Godin asks brands to figure out their Purple Cow (or, to "be remarkable"). I've made the case (time and time again) for brands to be "interesting" and "relevant".... Read more

By Mitch Joel

If Marketing is doing its job, Marketing should be invisible to the consumer. That sentence would have never made any semblance of sense in the days when mass media advertising ruled the Marketing landscape. As we transition out of one... Read more

By Mitch Joel

Welcome to episode #116 of Six Pixels Of Separation - The Twist Image Podcast. I thought this was going to be a quick, twenty minute, episode, but I got on some tangents... and you know how it goes. Warning: this... Read more

By Mitch Joel