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Lovemarks

April 8, 2014 7:58 PM

TED And The Art of Loyalty tagged “Lovemarks”

People don't like to admit just how addicted they are to their smartphones. I won't be the first to blog about how many people are quite sensual with their devices. Don't laugh. Think about the way you caress, touch, and... Read more

By Mitch Joel

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January 16, 2013 3:29 PM

The Permanent Brand tagged “Lovemarks”

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of... Read more

By Mitch Joel


May 6, 2010 9:30 PM

What Makes Great Marketing... Great? tagged “Lovemarks”

There are many words you can use to describe great Marketing. Seth Godin asks brands to figure out their Purple Cow (or, to "be remarkable"). I've made the case (time and time again) for brands to be "interesting" and "relevant".... Read more

By Mitch Joel


April 20, 2010 3:04 PM

People Should Not See Marketing tagged “Lovemarks”

If Marketing is doing its job, Marketing should be invisible to the consumer. That sentence would have never made any semblance of sense in the days when mass media advertising ruled the Marketing landscape. As we transition out of one... Read more

By Mitch Joel


August 10, 2008 6:05 PM

SPOS #116 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Facebook And Delicious Facelifts tagged “Lovemarks”

Welcome to episode #116 of Six Pixels Of Separation - The Twist Image Podcast. I thought this was going to be a quick, twenty minute, episode, but I got on some tangents... and you know how it goes. Warning: this... Read more

By Mitch Joel

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