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May 9, 201311:06 PM

You Don't Have A Branding Problem... tagged “Logo”

You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they're... Read more

By Mitch Joel


January 31, 2013 4:25 PM

On Death And Dying Brands tagged “Logo”

The new art of branding. How many painters do you know in your city or town? Not the kind with dropsheets and white overalls who will refresh your old basement bathroom with a splashy buckland blue over a long weekend,... Read more

By Mitch Joel


October 17, 201212:43 PM

The Perfect Marketing Strategy That Fell Out Of The Sky... tagged “Logo”

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. True story: Well over seven years ago, my agency (Twist Image) had the opportunity... Read more

By Mitch Joel


March 29, 2012 6:16 AM

Where Do Ideas Come From? tagged “Logo”

"I keep having my ideas ripped off!" I grew up being friends with a very successful individual. The problem was that this individual could have been much more successful (especially if you asked them). If you sat down with this... Read more

By Mitch Joel


March 23, 2012 7:37 PM

Embrace The Squiggly tagged “Logo”

How did you get here? I'm fascinate by people and their career paths - especially the marketing professionals. Do you know what I never hear? I have never heard a story that goes like this: "I always knew that I... Read more

By Mitch Joel


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