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Location Based Services

January 21, 2013 3:40 PM

Three New(ish) Trends In Digital Media tagged “Location Based Services”

Life after Facebook, Twitter, Instagram and YouTube? Can't imagine it, can you? There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. Not just to one... Read more

By Mitch Joel


March 8, 2012 8:32 AM

The Paradox Of Choice And Advertising tagged “Location Based Services”

You can't have it both ways. Someone is going to have to break the bad news to the consumers. You can't have it both (and every) way. Sorry. Yesterday, I Blogged about the "do not track" button that would stop... Read more

By Mitch Joel


April 28, 2011 9:40 PM

The Value Of Utilitarianism Marketing tagged “Location Based Services”

It's a cluttered world. It's an even more cluttered Marketing world. Brands still think it's all about the pomp and circumstance. It is... and it isn't. No one (especially me) is going to deny that a well-executed Superbowl ad gets... Read more

By Mitch Joel


March 4, 201011:48 AM

Why Is Privacy So Unsexy? tagged “Location Based Services”

Imagine this scenario: you are walking along one of your favourite streets and you suddenly receive a text message on your mobile phone. It notifies you that your favourite fast-food burger chain has a joint just up the block, and... Read more

By Mitch Joel


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