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Local Radio

July 19, 201210:02 AM

The Marketing Problem Is Simple: There Are Too Many Ads tagged “Local Radio”

As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge. The entire construct of the advertising industry was built on the scarcity model. There was... Read more

By Mitch Joel


January 9, 2010 7:13 PM

The Local Radio Dilemma tagged “Local Radio”

Whether it's buying books, going to the movies or buying music, the Internet is being blamed for the death of every other media, including radio. It's a very misguided presumption. The Internet is not killing any other media form. It... Read more

By Mitch Joel


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