Listening Tools

There is still a strong (and growing) argument for the power of search, online social networks and how they beat traditional advertising to the sale. In the past few months, I've been devouring business books on branding and traditional advertising.... Read more

By Mitch Joel

So many smart people Blogging and Tweeting about so many great ways to set goals for 2010 (and while we're on the topic, Happy New Year!). It's one of those things that should make you smile about the power of... Read more

By Mitch Joel

There is no doubt that allowing customer reviews on any website creates more sales. But, there's something else that is happening too... Like you, I'm a huge fan of consumer reviews (or customer reviews or peer reviews - depending on... Read more

By Mitch Joel