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April 23, 201310:45 PM

The Small Wins From Social Media tagged “Like Button”

Big brands are trying to make big moves in social media. There is an arm's race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are... Read more

By Mitch Joel


February 3, 2012 9:16 AM

Expect Big Changes At Facebook tagged “Like Button”

Most companies change dramatically after their initial public offering. There is a reason that Facebook is going public. And while many are speculating as to the reasons by digging through the company's SEC filing, I think Facebook is going public... Read more

By Mitch Joel


October 11, 2011 8:34 PM

The "I Like You" Myth tagged “Like Button”

What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media as an additional channel for their customer service. Brands will tell you that Social Media is all about a conversation.... Read more

By Mitch Joel


June 2, 201111:24 PM

Uncoupling Everything tagged “Like Button”

Do the great brands drive you to them or do the great brands put themselves everywhere? The Web used to be about destination. Yahoo! quickly evolved from a search engine to a portal in the early days of the Web.... Read more

By Mitch Joel


April 16, 2011 6:06 PM

Why I Don't Like You tagged “Like Button”

Here's a true story about Facebook and the "like" button... I was recently having dinner with a very senior marketing executive when the conversation turned to brands and how they handle themselves in online public forums. In this instance, the... Read more

By Mitch Joel


March 15, 2011 9:10 AM

F-Commerce - Rise Of The Facebook Consumer tagged “Like Button”

What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout counters at a Target store. Gift cards are big business these days and many retailers are getting in on the... Read more

By Mitch Joel


February 7, 2011 6:40 AM

Content Is Everywhere - The Changing Tide Of The Internet tagged “Like Button”

It's no longer about sending people to your website. It's about being at the center of where your consumer is. There have been a couple of major indicators that the world of publishing and content is shifting away from the... Read more

By Mitch Joel


February 3, 201110:14 PM

Facebook Isn't (Just) A Destination tagged “Like Button”

Is Facebook a valuable Marketing tool? The general discussion (or debate - depending on which Blogs and/or articles you read) about Facebook as a marketing engine seems to be both a little misguided and a little shortsighted - all at... Read more

By Mitch Joel


April 29, 2010 7:10 PM

The New Face Of Facebook tagged “Like Button”

Put away your preconceived notions of what Facebook is all about. For a long while, the consensus was that Facebook was the place where high school and university students go online to hangout, hook up, post drunken photos of themselves... Read more

By Mitch Joel


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