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Kyle Macdonald

April 13, 200710:34 PM

One Red Paperclip Guy, Kyle MacDonald, Teaches Us What Marketing Is Really About tagged “Kyle Macdonald”

It-s one day after the CMA — Canadian Marketing Association — From Mass To Grass — Word Of Mouth Marketing Conference and the presentation from One Red Paperclip guy, Kyle MacDonald, is still replaying itself in my mind's eye. It... Read more

By Mitch Joel


April 12, 200711:37 PM

Do Only One Percent Of The Community Create Word Of Mouth Marketing? tagged “Kyle Macdonald”

Full disclosure: I was on the organizing committee for today's CMA – Canadian Marketing Association – From Mass To Grass – The Word Of Mouth Conference that took place in Toronto. I'm giving full disclosure, because I don't want you... Read more

By Mitch Joel


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