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March 24, 201611:24 PM

A More Elegant Question About Pricing tagged “Keyboard”

What's this thing worth? Pricing has always been a fascinating area of interest. While many are quick to dismiss the merits of The Four Ps, and their current value in the marketing equation, I'm less quick to toss them aside.... Read more

By Mitch Joel


January 27, 2012 8:13 PM

A World With No Keyboard And No Mouse tagged “Keyboard”

How's that user experience working out for you? I often ridicule the masses (I know, that's very snide of me). When computers were first introduced the mantra was that, "screens are not easy to read or work on." Forget the... Read more

By Mitch Joel

October 21, 201010:30 PM

Build A Better Mousetrap tagged “Keyboard”

You can see the future of Marketing by standing in line at the grocery store. At least I did today. While waiting to buy some yogurt and bananas, I watched a toddler point, push, prod and try to manipulate the... Read more

By Mitch Joel

April 15, 2010 2:32 PM

Four Current Trends That Will Change Marketing Forever tagged “Keyboard”

The one component that holds most businesses back from getting involved in new media (besides muttering under their breath the wrongly held belief that, "This is the way it has always been done") is the concern about going after what... Read more

By Mitch Joel

April 6, 201011:58 PM

Touch It tagged “Keyboard”

This is not another Blog post about Apple's launch of the iPad. There's something a little deeper happening here, and it's not about whether or not the iPad (or any other pending touch tablet) is a success or not (but... Read more

By Mitch Joel