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Ken Wong

January 15, 2012 2:38 PM

Marketing Has No Future Without Better Education tagged “Ken Wong”

Episode #288 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Is there any value in getting a degree in Marketing in this day and age? How well are... Read more

By Mitch Joel


January 15, 201211:39 AM

SPOS #288 - The Education Of Marketing With Ken Wong tagged “Ken Wong”

Welcome to episode #288 of Six Pixels Of Separation - The Twist Image Podcast. Is there any value in getting a degree in Marketing in this day and age? How well are the universities doing at providing an up-to-date curriculum... Read more

By Mitch Joel


December 2, 2011 9:24 PM

Social Media And How We're Botching The Best Part tagged “Ken Wong”

You can measure everything online, so why aren't we? eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play... Read more

By Mitch Joel


June 13, 201011:32 PM

The Almighty Endgame Of Marketing tagged “Ken Wong”

We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can talk Social Media. All of that is fine and dandy, but for Marketing to truly be respected, it's going to... Read more

By Mitch Joel


May 16, 2010 1:49 PM

A Marketing Conference Not To Be Missed (Actually Two!) tagged “Ken Wong”

There are two amazing Marketing events happening in the next short while: CMA National Convention. The Canadian Marketing Association is hosting their national convention on May 26th and 27th, 2010 at the theatre housed within the Metro Toronto Convention Center.... Read more

By Mitch Joel


February 20, 2010 7:18 PM

Proving Social Media Works tagged “Ken Wong”

The only way to get Marketers to really embrace and engage with Social Media is to prove to them that it works. About a year ago, famed Marketing professor, Ken Wong, spoke at a private dinner event. During his talk,... Read more

By Mitch Joel


August 25, 2009 9:38 PM

An Expert With No Experience tagged “Ken Wong”

What constitutes an expert? One of the major conversations that still takes place online revolves around the question, "who is an expert?" Big business is looking for a reason to engage in these many online channels, they just don't want... Read more

By Mitch Joel


June 9, 2009 9:23 PM

The New Game Changer - The Marketing Crisis tagged “Ken Wong”

We talk about the economic crisis. We talk about the environmental crisis. Let's talk about the realities of the marketing crisis. There is no other way to kick off this special issue of Marketing magazine focused on the digital marketing... Read more

By Mitch Joel


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