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John Wanamaker

September 25, 201411:04 PM

What Is Your Media Really Trying To Do? tagged “John Wanamaker”

That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."... Read more

By Mitch Joel

Utilities:


October 8, 2010 2:59 PM

Advertisers Are Doing It Wrong tagged “John Wanamaker”

Don't get too caught up in the extravagance of brilliant creative and leading edge advertising. It turns out consumers have no idea what we're talking about. Marketing professionals often forget what we really do: our main focus it to sell... Read more

By Mitch Joel


September 22, 200910:24 PM

The Irresponsible Marketer tagged “John Wanamaker”

When times are tough, what makes more sense: to market to those who are interested in what you're selling or to anyone and everyone in hopes of breaking through? You are never going to catch me arguing that there is... Read more

By Mitch Joel


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