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Jim Collins

November 27, 2012 6:31 PM

The Future Of Iconic Brands tagged “Jim Collins”

In the real-time Web, the value of branding could become a game of diminishing returns. A friend recently told me that he's nervous about Apple and their ability to deliver products that people can't get enough of. It seems like... Read more

By Mitch Joel


September 8, 2012 7:19 AM

Before You Hire A Digital Marketing Agency tagged “Jim Collins”

"What can you do for me?" Without a question, this is the number one question I get asked when potential clients call us at Twist Image. On the frontlines of our business development, through speaking at close to seventy events... Read more

By Mitch Joel


December 27, 2011 7:47 PM

The Five Business Books That Shaped 2011 tagged “Jim Collins”

Read. Read. Read. Blog posts are great. So are Twitter, online newspapers and magazines and the occasional Podcast, but if you really want to deep-dive into a topic and spend more than a grazing moment with it, you have to... Read more

By Mitch Joel


December 20, 2011 8:16 AM

A Different (Unique And Perfect) Gift-Giving Guide tagged “Jim Collins”

Chances are that you're still scrambling for some of your last minute gifts this holiday season. I usually leave the hardest to shop for last (plus, I'm a firm believer that were it not for the last minute, nothing would... Read more

By Mitch Joel


March 11, 2011 6:03 PM

The iPad Won't Save You tagged “Jim Collins”

How were the line-ups today outside of the Apple stores? You're going to read, see and hear non-stop coverage of the iPad 2 today (and for the next few days). The bigger news is this: the iPad won't save you.... Read more

By Mitch Joel


December 22, 2009 5:05 PM

The Shift From An Advertising World To A Marketing World tagged “Jim Collins”

When most people think of "marketing," they're actually thinking of "advertising." That's all going to change. In the grand scheme of things, advertising is a segment of marketing. That's the official structure of it all. That's what they'll teach you... Read more

By Mitch Joel


September 12, 2009 9:34 PM

Jim Collins And Charlie Rose Discuss Business And Great Companies tagged “Jim Collins”

Jim Collins is the author of the best-selling business books, Good To Great and Built To Last. He was recently featured on Charlie Rose (August 19th, 2009) to discuss his latest book, How the Mighty Fall: And Why Some Companies... Read more

By Mitch Joel


December 14, 200711:53 PM

Forget About The Long Tail And Focus On The Long Road tagged “Jim Collins”

In a recent episode of my Podcast, Six Pixels of Separation - The Twist Image Podcast, I blurted out something. It was unintentional, but got a lot of attention... and it got me thinking. I was talking about the power... Read more

By Mitch Joel


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