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It Department

July 15, 201411:16 PM

The End Of The Dial Tone tagged “It Department”

Things change quicker than most of us realize. If you speak to marketers about how they are doing in relation to consumers and their mobile usage, it will be a disappointing conversation. If you speak to consumers about how brands... Read more

By Mitch Joel

Utilities:


October 30, 2013 7:20 AM

What Keeps The Chief Marketing Officer Awake At Night? - Part 3 tagged “It Department”

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder... Read more

By Mitch Joel


February 13, 2013 8:06 PM

The Mobile-Only Strategy Imperative tagged “It Department”

How long will the personal computer - as we have known it to date-  be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using... Read more

By Mitch Joel


October 11, 2010 9:36 PM

The Time Is Ripe For A Chief Marketing Technologist tagged “It Department”

Think about where the world of business is. Think about how much Marketing has changed. Think about how much of that change is due to technology. When my agency, Twist Image, got started in 2000, there was an issue in... Read more

By Mitch Joel


May 29, 200912:43 PM

Afraid To Fail tagged “It Department”

Most companies do know what to do. They attend the same seminars and conferences as we do. They read the same content. They're clued in that their industry is going through a huge shift, and they know that technology and... Read more

By Mitch Joel


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