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June 18, 201411:28 PM

Time For Digital Transformation tagged “It”

How much will marketing change in the next five years? It's hard for me to believe this, but it was about a year ago this week, that I was in New York City at the Google offices launching my second... Read more

By Mitch Joel

Utilities:


April 10, 201411:53 PM

My Voice Is My Password tagged “It”

Is your head bleeding? Is your heart bleeding? Here's my thought (and, I say this with full disclosure that I am no IT expert and have limited knowledge of the hacking space beyond a personal interest in better understanding technology... Read more

By Mitch Joel


November 6, 2013 3:08 PM

What Facebook Knows About Innovation (That Every Brand Should Pay Attention To) tagged “It”

Blogs posts, articles and books have been written about Facebook and their ability to grow. When people think about the company and their state of innovation, they will often align them with a myriad of Silicon Valley types. They'll look... Read more

By Mitch Joel


October 30, 2013 7:20 AM

What Keeps The Chief Marketing Officer Awake At Night? - Part 3 tagged “It”

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder... Read more

By Mitch Joel


September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “It”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


September 9, 2013 6:08 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 1 tagged “It”

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered to be one of the most interesting and creative positions within the corporate environment, has now become one of the... Read more

By Mitch Joel


December 1, 201210:46 AM

The Frightening Ramifications Of High-Frequency Pricing tagged “It”

Something fascinating happened during Black Friday. It wasn't the mad hoards of people trampling one another for the latest electronic whiz-bang, and it wasn't the dreaded story of a major retailer's site going down, making them unable to capitalize on... Read more

By Mitch Joel

Utilities:


February 14, 201210:36 AM

How Cloud Computing Changes Everything tagged “It”

There's been a lot of talk about "the cloud" when it comes to technology and IT in the past few years. It's a revolution as big as the advent of the microprocessor and just as relevant as the desktop computer.... Read more

By Mitch Joel


August 6, 2011 7:37 AM

BYOG - Bring Your Own Gear tagged “It”

Locking down computers from accessing certain websites is a common practice. Companies will site everything from security, liability issues and computer virus threats to bandwidth issues and productivity. In the end, companies don't want their employees futzing around on YouTube... Read more

By Mitch Joel


May 22, 2010 2:44 PM

Moving Closer To The Cloud tagged “It”

Why do we have to deal with computer crashes anymore? Why do we still have to deal with data being lost or corrupted? In getting uncomfortable, I'm beginning to realize that as great as technology is, we not only need... Read more

By Mitch Joel


November 22, 200811:33 AM

Trading Analog Dollars For Digital Pennies tagged “It”

Trading "analog dollars for digital pennies" is exactly how the traditional media sees the new online channel. If they focus on selling online advertising, they're only getting a fraction of what they used to get (or are currently getting) when... Read more

By Mitch Joel


November 6, 200811:22 AM

Digital Natives Are Here tagged “It”

Is your company blocking access to YouTube? Can no one get on Facebook or check out MySpace? Is your IT department still trying to sell your senior management on the absurd notion that allowing people to access websites that have... Read more

By Mitch Joel


May 16, 200811:52 PM

Cloud Computing And The Nervous Marketer tagged “It”

There is some great weekend reading all about how our data is moving on up to the "cloud" (the Internet). We're freeing data from one or multiple physical locations and moving everything we have on to the information superhighway. Before... Read more

By Mitch Joel


March 27, 2008 9:33 PM

Even IT Execs Are Feeling The Hurt By Ignoring Social Media tagged “It”

"Not embracing social networking is like saying I'd rather hide my money under the mattress than put it in a bank. Companies make a big mistake when they prohibit these tools out of the sheer fear of what employees will... Read more

By Mitch Joel

Utilities:


March 13, 200811:58 PM

Marketers - I Believe The Children Are Not Our Future tagged “It”

There is a common belief in Marketing circles that for the Digital Marketing industry to grow, we need to be spending more time on college and university campuses educating young people on the opportunities available within the Digital Marketing sector.... Read more

By Mitch Joel


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