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Ira Glass

November 29, 2013 6:33 PM

Great Storytelling - Lessons From Ira Glass tagged “Ira Glass”

Great storytelling is a lot of very hard work. It's sad that so many individuals (and this includes marketing professionals) feel that there is either a story to tell or that there isn't. This isn't always true. A germ of... Read more

By Mitch Joel


May 6, 2010 9:30 PM

What Makes Great Marketing... Great? tagged “Ira Glass”

There are many words you can use to describe great Marketing. Seth Godin asks brands to figure out their Purple Cow (or, to "be remarkable"). I've made the case (time and time again) for brands to be "interesting" and "relevant".... Read more

By Mitch Joel


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