Internet Retailer

Shopping is a social activity. You would think that retailers would be running to figure out everything they can (and should) be doing online to improve their conversion rates by building community and connecting to consumers through online social networking.... Read more

By Mitch Joel

It's not possible for your brand to sell anybody anything in an online social network. (unless all you're doing is buying online advertising). After spending the day with over three thousand people who are looking for ways to sell more... Read more

By Mitch Joel