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Internet Of Things

August 19, 201411:18 PM

Wearables May Not Be The Marketer's Next Playground tagged “Internet Of Things”

Everyone is going to have the iWatch from Apple, right? Well, we don't even know if it's going to be called an iWatch. As usual with Apple, we don't even know if it really exists (even though news outlets are... Read more

By Mitch Joel

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July 9, 201411:54 PM

The Chasm Between Knowing And Doing tagged “Internet Of Things”

We have terrible habits, don't we? I have so many issues. There are nights when I go to bed without flossing (I'm just too lazy). That's going to cause some extra scraping by the dental hygienist. I try to eat... Read more

By Mitch Joel

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June 18, 201411:28 PM

Time For Digital Transformation tagged “Internet Of Things”

How much will marketing change in the next five years? It's hard for me to believe this, but it was about a year ago this week, that I was in New York City at the Google offices launching my second... Read more

By Mitch Joel

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May 29, 201410:44 AM

Can Products And Services Be More Social Than Humans? tagged “Internet Of Things”

Can technology make marketers suck less? One could argue that social media - for all of its wonders - has created a new breed of marketer. A hybrid. Ones that aren't solely focused on the creative in the ads, but... Read more

By Mitch Joel

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May 14, 201411:12 PM

The End Of Showrooming (And Webrooming) tagged “Internet Of Things”

We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other... Read more

By Mitch Joel

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January 15, 2013 9:37 PM

Great Design Removes Technology tagged “Internet Of Things”

Pushing that idea further: great design removes technology. Great design removes all friction. Here's my thinking: we have finally arrived at this magnificent moment in time when technology has removed the technology from technology. No, that is not a typo.... Read more

By Mitch Joel


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